Spread the word Wall explained that after more than a decade of building custom, solid wood cabinets as a family- owned business, his work and reputation speaks for itself. “Up to now, our customers have done most of our advertising for us. We believe word- of-mouth marketing suits our needs quite nicely considering our range is within six Nova Scotia counties, but we’re happy to be reaching out to more people. We want people to know that our primary focus is making your vision a reality.” Speaking of spreading the word Not only does Walls Cabinetry Plus come with the best price tag in the market, they also work closely with their clients every step of the way. “We’ve done details on things like kitchens, bathrooms, walk-in pantries, walk-in closets, laundry rooms, mud rooms, and mini bars that we would have never thought of,” Wall said. “Listening to our customers not only strengthens our brand, it turns us onto trends and adds something else to our repertoire. It’s a win-win.”
Denice F agrees. Her testimonial says it all: “Abe workedwith us when we built our new home. I showed him numerous pictures of what we wanted for our kitchen and he came up with the perfect design and layout. I also showed him bathroom vanities online and he built them perfectly for us. We couldn’t have been happier with the final product. Start to finish, Abe was reliable, on time, trustworthy and completely professional. I highly recommend Abe to design and build your dream kitchen.” Making sense of your dream Because there’s a vernacular to Wall’s work, he’s thought ahead to make the process of articulating just what you want a little easier. “Working with solid wood requires a level of expertise. There’s a feel, a texture, a smell that defines every grain. The Samples tab on the website has a nice array of painted samples, stained samples, and natural wood samples so that when perspective customers book an appointment, they have a general idea of what they’re looking for. It’s great when a customer is able to get out their phone and show me exactly what stained wood, or whatever it is, they’re looking for.”
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NOVEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2019
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