“We were one of the first ticketing systems to offer email reminders.”
Creating a Smooth Transition from Sale to Seat by Jamie Barrie I f you are a promoter of any ticketed event, then you need to read this article and learn more about Ticketpro Inc and how their experienced team can take your customer’s ticketing experience to the next level. We spoke with Ticketpro Inc President, Guislaine Bulman, from her office in Montreal about how the company is focused onmaking your event and your customer’s ticketing experience truly exceptional. Bulman tells Spotlight on Business Magazine about Ticketpro’s event experience along with their exceptional bilingual customer service team that is focused on the success of your event and your customer having a memorable experience for all the right reasons and that experience starts, when they go to purchase their tickets.
We at Spotlight on Business Magazine spend a lot of time researching our stories, our professional Googlers check social media and search reviews to learn as much as possible about the companies and brands that we feature each month in the Magazine. However, it is not too often that we get to use the products or services of the companies we feature before they appear in the publication, unless it is a craft brewery, we always have to sample those products first before any story or project! All jokes aside, we had the pleasure of working with Ticketpro as part of the 24th Annual Riverfront Jubilee this past August. As a presenting sponsor of the event Spotlight on Business Magazine offered tickets to our readers and advertisers through contests to help promote this amazing event. I will be honest; I had heard of Ticketpro before, but had never had the opportunity to work with them or use their services personally or professionally, so I guess I need to start getting out more. When we use any ticketing service that involves readers and clients we want to make sure that the process goes smoothly as we are not with the contest winners during the ticketing process or when they are presenting their tickets at the gate, so we want to make sure everything goes according to plan and that they enjoy themselves, because after all that is why people go to events and they are our guest so we want them to have a good time.
The feedback from those that attended the Riverfront Jubilee this year in regard to their ticketing experience was overwhelmingly positive. And we would agree given our own experience, as the user account set up was easy, ticket processing was simple and error free and they even sent an email reminder of your upcoming events. This for me, is especially important as I tend to purchase tickets to events weeks or even months in advance and with our busy schedules, we can quickly forget about the events that we so want to attend. Bulman explained, “We were one of the first ticketing systems to offer email reminders, and we started offering the service because the people that use the service both buyers and sellers asked for it.” Offering email reminders is a benefit to both the ticket buyer and the event itself. The buyer gets a friendly reminder about the event along with any information that they need to know about the
event and for using their ticket went entering the event, such as what identification they will need or any changes that might have happened with the event or venue since the ticket was purchased. For the event itself they have seen a reduction in the numbers of “no shows” by as much as 80 percent, greatly reducing the financial impacts that no shows can have on an event and the teams that promote and produce these events. Ticketpro offers ticketing services for all types of events and with many different types of clients such as: large stadiums, sports teams, performing arts venues, convention centres, festivals, arts networks, etc. and the company has a solid reputation with a proven track record of being part of successful events since the company established in Montreal back in 2003. However, Bulman explained that the Ticketpro story actually started about two years earlier when “A French-Canadian producer left Montreal and
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NOVEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2019
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