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PROFITABLE CONNECTIONS
January 2023
Sometimes, when business owners consider starting a podcast, they fall victim to some common misconceptions surrounding the medium. At Rise25, we often hear these misbeliefs — “no one wants to listen to me” or “I don’t think I can because …” but the truth is, you absolutely can and should . Whether your hesitations come from self-doubt or misinformation, we plan to kick off the new year by dispelling the five most common myths about podcasting. We'll also give you all the information you need to understand precisely why those misconceptions shouldn’t stop you from starting your own podcast. Myth #1: Podcasts are all about capturing downloads and subscribers. This is a myth we hear often, and it seems to be rooted in the common idea that podcasting is simply a way to gain notoriety. In reality, the podcast you start for your business is more about the relationships you build with the individuals you interview. These people — whether they’re other business owners, leaders in an industry, or members of charitable organizations — become part of your network after you interview them. More likely than not, your conversations will be meaningful and provide a lasting connection that can serve your business in the future. THE 5 MOST COMMON MYTHS ABOUT PODCASTING And What You Should Know About Them
Myth #3: Your podcast’s ranking on the charts matters. The first thing about this myth that we want to emphasize is that even if your podcast ranks highly on Apple, Spotify, Stitcher, or any other platform’s charts, staying there is nearly impossible. This fluctuation is normal, but many people considering starting a podcast become discouraged by the idea that their podcast will never top the charts. This goal is unrealistic and unnecessary. You can have an extremely successful podcast that doesn’t rank at all. The second thing is that at Rise25, we’ve had podcasts in the top 10 of the business charts. We’re not saying this to brag, but we want to emphasize that being at the top of the charts really doesn’t yield any meaningful results. We didn’t build any significant relationships or receive any stellar referrals. Myth #4: Creating a podcast is time-consuming. We argue that it’s just the opposite. Typically, in the course of business, you have to focus on one thing at a time, but with podcasting, just recording a podcast allows you to complete many different tasks at once. When you record a podcast episode, you’re doing the following simultaneously: • Expanding your network • Participating in personal and professional development • Creating content that you can repurpose in various ways • Developing referral partners • Having a meaningful and enjoyable conversation So, in reality, a podcast saves you a lot of time. Imagine taking the time to do all the things listed above; it would probably take hours or even days, depending on the task. With a podcast, you can get the entire list done in about 45 minutes. Myth# 5: It’s too late to start. There’s a Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now,” and the same is true for podcasting. While you might think you should have started 5, 10, or 15 years ago, you didn’t. So when is the next best time to start? Now! If you’re ready to stop believing myths and start seeing the incredible results podcasting can provide your business now, give us a call at 312-884-1197 so we can help you get started. –Dr. Jeremy Weisz & John Corcoran
Myth #2: Making a podcast is about interviewing famous guests.
Sometimes, the more famous the guest, the less appreciative they are to be your guest. While this isn’t always the case, our experience tells us that someone who has never been on a podcast before — or has only appeared on one or two — will be much more thankful that you’re helping them spread their message. We’re bringing this up because we believe a podcast is the most useful tool for building your network. An appreciative guest is more likely to help your business in the long run through referrals, word of mouth, or building your business up. A more prominent guest, on the other hand, is less likely to turn around and reciprocate or send referrals your way.
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AVOID THE JUNK MAIL LIST By Carefully Crafting Your Copy
Email marketing is one of the most effective, highest- converting, and scalable marketing strategies out there, but it also has one of the highest failure rates. Nothing is worse than seeing your hard work get sent to the trash folder, but that’s precisely what happens when the email campaign that took you weeks to perfect gets filtered to your prospect’s spam inbox. It is estimated that 20% of global commercial emails do not reach a customer’s inbox. This number is even higher for email marketers in the U.S., who have the lowest deliverability rate of any country at 77%. Though it may feel a bit discouraging, it is still the most trusted method for business- to-business advertising! Aside from deliverability rates, there’s another issue — your customers aren’t reading your emails! In fact, 39% of consumers have 100 or more unread emails in their inboxes, and 20% report having over 1,000 unread emails. A 2021 study in March found that only about 17% of emails were opened, with a click-through rate of around 10%. It is important to note that your emails might be going to the spam or junk folder or ending up in the trash, and there may be a few reasons why. Spam Filters There are different criteria to judge incoming emails by, and after looking at each factor, the filter gives a spam score that determines if an email will pass through the filter.
One of the reasons your emails aren’t hitting the inbox may be that you’re using spam language. Certain words, codes, fonts, or images trigger these spam filters and, in turn, make the emails seem illegitimate. Subjects and Taglines Your subject and taglines have the power to make or break your email marketing campaigns. This is because your customers make a split-second decision about whether to open the email or not when they see your subject line. So it’s crucial to have a clear, strong subject line that draws their attention! After all, if no one opens your email, no one will click through it. Out-of-Date Email Lists If your email list contains addresses that no longer exist, have been disabled, or have full inboxes, your email provider may penalize you. This increases the likelihood of your emails ending up in the junk folder. An updated email list is the core of any email marketing campaign, and by maintaining it, you can create content and offers that reach your audience directly. It all comes down to carefully crafting your copy when sending successful emails. Think of it this way: If the email was sent to your inbox, what are the chances you would open it? If you wouldn’t, you cannot expect your customers to! A well-crafted business email can reach new customers, retain existing ones, and even make a customer purchase again and again.
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Rise25: Helping B2B Businesses Build Profitable Connections
This Month’s Featured ‘Inspired Insider’ Podcasts
Disney Insider Secrets and Lessons to Attract Lifetime Clients With Vance Morris of Deliver Service Now Institute
[Top Agency Series] NFTs, the Metaverse, and Advertising in the Digital World With Chris Madden
Vance Morris is a Customer Service Speaker and Service and Marketing Strategist at Deliver Service Now Institute, where he shares insider secrets of how the magic of customer and guest service is created. He is a 10-year Disney veteran, having worked for the mouse at Walt Disney World in Orlando, Florida. His Disney service and direct response
Chris Madden is the Co- founder of Matchnode, a digital advertising and strategy firm that works with B2C brands. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities within a six-month timeframe. Listen to this episode of the “Inspired Insider
marketing business allow him to coach companies that create Disney-style service systems and monetize them through direct response marketing. Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring 10-year Disney Veteran Vance Morris. They discuss the value of creating an experience out of mundane tasks, what Disney can teach you about attracting and turning prospects into lifetime clients, and lots more. Special Shoutouts: A notable person on Vance’s journey is Austin Clark
Podcast” with Dr. Jeremy Weisz featuring Chris Madden, Co-founder of Matchnode and Founder of Seabums. Chris breaks down the process of buying an NFT, why crypto and the metaverse are becoming more popular, and the best resources for those looking to enter into these digital spaces. Special Shoutouts: A notable person on Chris’ journey is Nate Azark
Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode.
InspiredInsider.com/ chris-madden-interview
InspiredInsider.com/ vance-morris-interview
This Month’s Featured ‘Smart Business Revolution’ Podcasts
Patrick Bryant | How To Make Your Clients Successful
Christy Pretzinger | From Freelancer To Agency Owner and Tips for Serving the Healthcare Industry
Patrick Bryant is the Co-founder and CEO of Code/+/Trust, a software development firm with offices in Washington, DC and Charleston, South
Christy Pretzinger is the Owner and CEO of
WriterGirl, a company that creates content and strategy for hospitals and healthcare organizations across the United States. Christy went from freelancing to owning her own agency, uncovering
Carolina. As a serial entrepreneur, Patrick
frequently invests in new startups. He is recognized as a Liberty Fellow by Wofford College, a member of the Aspen Global Leadership Network, and a Riley Fellow granted by Furman University. In this episode of the “Smart Business Revolution Podcast,” John Corcoran interviews Patrick Bryant, the Co-founder and CEO of Code/+/Trust, about how to make your clients successful. Patrick talks about the problems he solves for his clients, the benefits of attending GLC events, and his growth session at the EO Global Leadership Conference. Special Shoutouts: A few notable people on Patrick’s journey include Kristopher Kluver and Will Scott.
a passion for creating an environment where
people can thrive. She is a lifelong learner and believes personal growth leads to professional growth.
In this episode of the “Smart Business Revolution Podcast,” John Corcoran interviews Christy Pretzinger, the Owner and CEO of WriterGirl, about her experience transitioning from freelancing to building an agency. Christy shares secrets to retaining long-term employees, finding big clients, and thriving during challenging economic times.
Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ patrick-bryant-how-to-make-your- clients-successful
SmartBusinessRevolution.com/ christy-pretzinger-from-freelancer- to-agency-owner-and-tips-for- serving-the-healthcare-industry
SHOWING APPRECIATION IN THE WORKPLACE Through Encouragement and Consideration
Tangible Gifts A personalized gift can be a display that you acknowledge your employee’s or coworker’s passions. The more you converse with them and learn about their personal lives, the easier it'll be to choose a more meaningful gift and bring a smile to their face. Appropriate Physical Touch This language can be tricky, but it’s about respecting boundaries. A high- five, fist bump, pat on the shoulder, and a handshake are generally acceptable, but it is best not to assume. Everyone’s level of comfort differs, so always ask before initiating any type of appropriate physical touch. If you take the time to understand your employees’ preferred language of appreciation, you can communicate more meaningfully and positively.
Have you ever heard of “The 5 Love Languages” by Gary Chapman? It’s an incredibly popular book that identifies different ways individuals prefer to give and receive love. You can communicate more effectively with your partners, friends, and family by considering their personal needs and using the language that speaks to them best. But did you know you can apply these same principles to show appreciation and encouragement at work? When you understand and use your employees’ preferred language of appreciation, your workplace culture will significantly improve. Words of Affirmation A “thank you” note or shout-out from a colleague is quite powerful, but it’s even more effective when it’s specific to an act or moment because it shows that you are paying attention to what matters. For your message to be clear,
consider describing the situation you’re referring to, discussing the behavior you are looking to celebrate, and highlighting the impact of the behavior on you, the team, and the organization. Quality Time This language is all about receiving complete and focused attention. This means taking the time for mentorships, checking in meaningfully, and creating moments for teams to connect. For employees who value quality time, having dedicated time to connect and learn from their employers and coworkers can be significantly impactful as they feel seen and heard. Acts of Service Simply picking up an extra coffee for a team member, or alleviating a work task off someone’s plate, shows that you care about their overall well-being and brings them joy.
Rise25 Podcast Spotlight
Until the 1940s, alarm clocks were a luxury few people in the English working class could afford. Unfortunately, these devices could be unreliable and caused people to miss appointments or oversleep. This ultimately gave birth to “knocker-ups,” the human alarm clocks people hired to wake them up. But knocker-ups didn’t just stand at their clients’ doors and knock to wake them. They became famous for using long poles to tap on clients’ second-story bedroom windows. Some even attached soft hammers or rattles to the ends of the rods to create a more startling sound when they tapped. BEFORE ALARM CLOCKS, KNOCKER-UPS HELPED PEOPLE How These Early Morning Heroes Roused the Sleeping
'Ecommerce Wizards Podcast' Guillaume Le Tual Featuring: Top leaders in e-commerce and business discussing proven strategies and trends 'World of Marketing' Tom Foster Jr. Featuring: Marketing experts providing best practices to succeed in web marketing 'The Same Day Podcast' Mat Zalk Featuring: Entrepreneurs, property managers, and
'Second Bite Podcast' Todd Taskey Featuring: Top entrepreneurs and CEOs creating valuable companies through creative transactions 'Lead Like a Woman Show' Andrea Heuston Featuring: Notable women leaders sharing inspirational stories on life and leadership 'The Tao of Pizza Podcast' Mark Hiddleson Featuring: Logistics leaders and entrepreneurs sharing inspiring stories with a holistic twist
The most famous knocker-up, Mrs. Molly Moore, used a rubber tube as a make-shift pea shooter and pelted clients’ windows with dried peas! Whatever the method, a knocker-up wouldn’t leave until their client came out the door and headed to work, saving thousands of employees from a waking nightmare!
real estate investors driving incremental business growth
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Inside This Edition
1.
Dispelling the Top 5 Podcasting Myths
2.
Why Do Emails End Up in the Trash?
3.
The 5 Languages of Appreciation in the Workplace All About Knocker-Ups: England’s Human Alarm Clocks
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A Guide to Building a Customer Loyalty Program NEW YEAR, NEW APPROACH TO LOYALTY PROGRAMS!
Choose tactics that will encourage loyalty. Loyalty programs have to stay consistent, but customers still love originality! You don’t have to neglect any new business development because the right approach can introduce unique and different benefits that excite customers. Some examples to consider are: • Premium service guaranteed 24/7 • Additional discounts when purchase milestones are reached • A point system • New benefits for referrals • Product protection with an active membership Train your employees to be well-versed advocates. Taking the time to walk your employees through your loyalty program will guarantee they are confident in explaining and promoting it to customers. They will be more invested in your program if your employees know the perks, features, terms and conditions, and all the other essential information you’re trying to bring to light. If you’re looking to kick-start a brand-new loyalty program or want more customers to sign up for your loyalty program in 2023, these tips will surely help! Achieve this, and your loyalty program will enjoy tremendous success.
The truth is that consumer loyalty is harder to find than ever. Consumers have more options available for any service or product they need, which is why businesses must set themselves apart from their competitors to retain customers. And a loyalty program may be the thing that makes you stand out from the rest! Loyalty programs have proven to grow customer retention and help reach new customers organically — and what business wouldn’t want that? Start with the customer experience. A positive customer experience promotes loyalty, retains customers, and encourages brand advocacy. This also allows companies to get feedback on what customers like and dislike. The data collected helps leverage key customer insights you can implement into any loyalty program. Decide which customers to target. Based on the feedback collected, you can categorize your customers according to your objectives. These can include, but aren’t limited to, customer profitability, volumes of purchases, location(s), and buyer types. If you recognize your demographic, you can tailor your loyalty program to them. This ensures that your customers like what they see and are more likely to return or refer a friend.
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Rise25: Helping B2B Businesses Build Profitable Connections
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