BUILD. NOT BILLED.
BUI LDING BLOCKS
GE T T I NG BACK TO BA S I C S
With the end of Summer fast approaching and kids heading back to school, there isn’t a better time than now to get back to basics.
Another friend who reached out to me was Theresa Steinkamp. I had to reschedule a call that was planned, and she shared the story of a family member’s experiences with a similar injury. She had a lot of practical advice and also called frequently to see how we were doing. Theresa is a financial advisor and we talked a lot about how important it is for business owners to have short- and long-term disability insurance to cover these types of unforeseen events.
I recently had my world put into perspective following a car accident. When you’re in an accident, big or small, you find yourself having a hundred things that need to get done, including recovering. When that happens, going back to the basics can make all the difference. Here’s what I mean …
Each of these three people went above and beyond to help in some way. They helped me directly and helped my family. I am so grateful.
Lean on your network of friends. They’re your friends for a reason. They’re people you can rely on when things are good and when things are not so good.
Another element of getting back to basics is making sure that, even if you’re a solo entrepreneur, you don’t go it alone. All businesses need a disaster recovery plan. It applies equally to outside physical threats — like our recent white paper on how to prepare now that we’re in hurricane season — as well as to threats to the owner’s own health. If you are fortunate enough to have a staff, make sure you have the right people in place. You want those who will take initiative when needed and help things run smoothly. If you don’t have a staff, you need to pre-identify outside resources who can help keep the lights on while you may be unavailable. I’ve told Jessica McDonald, the new Of Counsel to our firm, that her timing was both terrible and perfect in joining us. It’s terrible in that I’ve had less time to make her integration easy, but perfect in that she’s jumped right in and been working with our clients from Day One. Now that we’re heading into the Fall, I can’t wait for Jessica to really dig into it and help our clients protect their IP assets. She’s been amazing — and you can read more about Jessica inside! How else can you get back to basics? Another great way to do that is to focus on what’s important. The tyranny of the urgent is always present, whether you’ve been in an auto accident or not. Instead, focus on what means the most to your business — what will make the biggest impact — and do that. Doing that consistently will ultimately cause the urgent to disappear. And, really, what’s most important is you.
Literally minutes after the accident, I sent a text to my good friend, Marci Goldfarb. She practices motor vehicle law. I knew this was serious — and though we were rear-ended while stopped at a red light, I wanted to make sure everything went smoothly. Marci was wonderful, called right away, and told me what I needed to know. She then checked in with me throughout that day and the days after. A week or two later, while filling out the No-Fault application paperwork, I was on the phone with another good friend, Jarad Siegel. He’s a personal injury attorney. I called him to ask how to get the insurance company to pay what they’re supposed to pay. Jarad was so kind and walked me through the process, leaving no stone unturned.
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