Recovery Reader The January 2019
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FROM THE DESK OF Dan
On New Year’s Eve, when you sang “Auld Lang Syne,” were those auld acquaintances your auld tenants with balances due?
Should auld “receivables” be forgot, and never brought to mind? I DON’T THINK SO.
In one verse, it says: “and surely you’ll buy your pint cup, and surely I’ll buy mine! And we will take a cup of kindness yet, for auld lang syne.” Yup, they need to pay for their pint! Each year, nearly 80 percent of landlord-tenant judgments remain unpaid. While the tenant is out of the property, frustrated landlords often stack those paper judgments in a drawer … UNPAID! Outsourcing recovery to us can improve the odds to regaining that lost income. With our industry sources, we are able to locate ex-tenants and their assets. For example, six weeks ago, we received judgment for a 2-year-old case, but we recovered payment for all six weeks just yesterday. It can happen!
SHERLOCK HOLMES’ 164 TH BIRTHDAY! ‘Elementary, My DearWatson.’
The most beloved of all fictional detectives, Sherlock Holmes, celebrates his 164th birthday this month. It’s speculated that Holmes would have been born on Jan. 6 of 1854, and fans across the globe gather each year on this date to observe his “birth.” People don their pipes, top hats, and long coats and, with a chorus of “The game’s afoot,” settle down for a weekend marathon filled with novels, short stories, movies, and TV shows. The character Sherlock Holmes was created by author Sir Arthur Conan Doyle, who finished his first novella in 1886, called “A Study in Scarlet.” Although Doyle is best known for his four novels and a handful of short stories about the private detective Holmes and Dr. John Watson, it wasn’t his life’s goal. Doyle wanted to become a historical novelist and wrote several novels of the genre which were admired in his time but did not receive the same attention as Holmes. The author became so disgruntled with Holmes and his popularity that he finally killed the beloved character in 1893. But due to the public’s overwhelming reaction, Doyle grudgingly brought him back in the early 1900s. One of the most noticeable characteristics of Holmes’ character is his ability to use observation to solve cases. Through reasoning and scrutiny of the people and areas around him, Holmes solves seemingly impossible mysteries. These characteristics were inspired by a professor Doyle met while attending medical school, Dr. Joseph Bell. The professor impressed on the students how important observation was when diagnosing a patient. Bell also enjoyed picking a student from his class and guessing their particular profession based only on observation and inductive and deductive reasoning.
Here’s a couple of new year’s resolutions we can help with:
Better Screening: Our background screening service at “Preferred Screening Profiles” can help reduce evictions through better tenant selection — your first line of defense.
Better Recovery: Our recovery services put more cash in your pocket, giving you time to enjoy another pint!
Resolve to make this year your best year ever!
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Over the years, Holmes has influenced the creation of a number of characters in our modern world, including Dr. Gregory House from“House” and Spock from“Star Trek.” While many individuals enjoy the plethora of characters and shows inspired by Sherlock Holmes, there are also plenty of outright remakes, from“Sherlock” starring Benedict Cumberbatch and Martin Freeman to classics such as “The Adventures of Sherlock Holmes” starring Jeremy Brett and David Burke. To this day, fans continue to drink up the phenomenon Doyle created. Although fans may come together to celebrate the birth of their favorite detective on Jan. 6, it isn’t his canon birthday. Doyle never mentions an exact year or date. In fact, in all Doyle’s works, Holmes’ age is mentioned only once, and that is in “His Last Bow,”Holmes’ final adventure. The detective is described as “a tall, gaunt man of 60.” From this, fans deduced that, since the book is set in 1914, Holmes must have been born in 1854. But why
Jan. 6? The date was decided by a dedicated fan, renowned journalist, and novelist Christopher Morley. Morley started the largest organization for Holmes fans, known as the Baker Street Irregulars. He speculated that Holmes’birthday was on Jan. 6 because Holmes references William Shakespeare’s play“The Twelfth Night” twice within one story. Morley wrote an article in the U.S. magazine“Saturday Review of Literature,”which was published on Jan. 6 of 1933. In it, he proposed that Holmes’birthday was on the twelfth day of Christmas — Jan. 6. Ever since, fans across the world have dedicated this day as Sherlock Holmes’ birthday.
3 EASYWAYS TO RECOVER QUICKLY FROM A COLD
Eucalyptus If you’re suffering from congestion or can’t stop coughing, eucalyptus may offer the relief you’re looking for. Available in several different forms, including syrup, oil, and dried leaves, eucalyptus can be used as an expectorant or as a way to relieve a sore throat. When you’re at home and sick, try adding a few drops of eucalyptus oil to the water in a humidifier. The results are remarkably soothing! Zinc While many people turn to vitamin C to hurry through a cold, that’s not the supplement you should be focusing on. In fact, an overwhelming number of studies show that vitamin C does absolutely nothing to help shorten a cold. Instead, take zinc. You can find it as a nasal spray or lozenge, or even as part of a vitamin C supplement. One study published in the Annals of Internal Medicine found that those who took zinc reduced their recovery time from a cold by half. Cold symptoms among those taking a zinc supplement lasted about four days, while symptoms among those taking a placebo lasted about eight days.\
During the winter months, colds and the flu can spread like wildfire. Getting sick at least once during the season can be hard to avoid, and once you are sick, you want nothing more than for it to be over and done. While there is no way to completely avoid getting sick, there are ways to speed up your recovery. Next time you’re suffering from a cold, try these remedies to get back on your feet a little bit faster. Elderberry Syrup Also referred to as elderberry extract, this syrup is made from a plant called European elder. It can be purchased at many health food stores or made at home (but use caution when doing this, since raw and undercooked elderberries are toxic). Many people swear by the berries’ ability to ease congestion and relieve a number of other cold symptoms. Plus, elderberry syrup is known for having anti- inflammatory and antiviral properties, making it an ideal tool for fighting the common cold. Some research even suggests that it can shorten flu symptoms by up to three days.
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Live Long and Prosper How Longevity Vitamins Can Help You Live a Healthier, Longer Life
New research suggests that you aren’t getting the key vitamins and minerals you need to live a longer, healthier life.
“Survival vitamins” are even more critical to your health, and the symptoms are noticeable when you’re deficient. For instance, the main symptom of vitamin C deficiency is scurvy, which causes weakness, soreness, and a number of skin issues, including bruising. It usually takes about a month of vitamin C deficiency before symptoms show. Vitamin K deficiency, on the other hand, can be tougher to diagnose. Vitamin K is essential in forming blood clots. When your body doesn’t get enough vitamin K, excessive bleeding can occur. The vitamin is also needed to produce an enzyme that promotes better blood flow. Over time, low vitamin K levels in the body increase the risk of cardiovascular disease. If you want to live a healthier and longer life, make sure your diet includes these longevity vitamins and minerals. They can give you a significant advantage when paired with a healthy diet and exercise so you can enjoy many more years with your loved ones.
A 10-year study published in October 2018 in the Proceedings of the National Academy of Sciences identified several “longevity vitamins” as necessary to living a healthier, longer life. These are vitamins and minerals that can keep chronic diseases such as heart disease, certain types of cancer, and dementia at bay.
Researchers classified the following as“longevity vitamins”: vitamin D, vitamin K, carotenoids (alpha carotene and beta carotene), astaxanthin, ergothioneine, pyrroloquinoline quinone, quinine, taurine, lutein, zeaxanthin, and lycopene.
Some of these vitamins and minerals may sound familiar. Lycopene, for example, is another carotenoid. It’s found in tomatoes and other red fruits and is a powerful antioxidant. In fact, many longevity vitamins are found in fruits and vegetables, but we often don’t eat enough of these foods.
Take a Break!
PEANUT BUTTER AND BERRY FRENCH TOAST Ingredients
8 slices brioche, 1/2-inch thick
2 cups cornflakes
1/4 cup creamy peanut butter
2 tablespoons unsalted butter
2 large eggs
2 cups mixed berries
1/8 cup heavy cream
Powdered sugar, to sprinkle
2 teaspoons pure vanilla extract
Maple syrup, for serving
1. On a large baking sheet
4. In a large skillet over medium heat, melt 1 tablespoon butter. Once melted and up to temperature, add sandwiches, cooking on one side until golden and crisp, about 2–3 minutes. 5. Return sandwiches to baking sheet, add remaining butter, and repeat on other side. 6. Top sandwiches with berries, sprinkle with powdered sugar, and serve withmaple syrup.
lined with wax paper, place 4 slices of brioche and spread 1 tablespoon of peanut butter on each. Cover with remaining slices, creating sandwiches. 2. In a pie plate, beat eggs with cream and vanilla. In another, coarsely crush the cornflakes. 3. Lightly soak sandwiches in the eggmixture, then dredge in cornflakes, pressing to adhere. Return to baking sheet.
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INSIDE THIS ISSUE From the Desk of Dan PAGE 1 Who Is Sherlock Holmes? PAGE 1 Have a Cold? Recover Faster! PAGE 2 Are You Taking Your Longevity Vitamins? PAGE 3 Take a Break PAGE 3 Peanut Butter and Berry French Toast PAGE 3 3 Marketing Trends to Watch in 2019 PAGE 4 Creating a successful marketing campaign requires foresight and adaptability — especially these days. Technology and consumer habits are rapidly changing, and using what worked in 2018 won’t necessarily be the right move in 2019. To help you determine your strategy for the coming year, here are a few rising marketing trends worth your consideration. MARKET WITH A TRUSTED SOURCE eMarketer found that 30 percent of internet users have ad-blocking software installed on their devices, meaning that a big chunk of your audience will never see your online ads. But even users who do see online ads often don’t trust them. A 2015 Nielsen study found that consumers are far more likely to choose a company to do business with based on word of mouth, branded or editorial sites, and reviews. When planning your digital marketing strategy,
A NEWYEAR IN DIGITAL MARKETING Strategies You Need to Try in 2019
learn how to incorporate these trusted sources in order to get your brand out there.
OPTIMIZE FOR VOICE SEARCH How are you ranking on voice search? Asking Siri or Alexa to find something online brings up fewer results than searching through a web browser. ComScore estimated that half of all online research will be done through voice search by 2020, which means that if your website isn’t voice-search friendly, half of your audience may never hear about you. Hubspot has some advice on optimizing your website SEO for voice search at Blog.hubspot.com/ marketing/how-to-optimize-for-voice-search. SAY HELLO TO CHATBOTS We didn’t listen when science-fiction movies warned us, and now AI is taking over the world. But maybe that’s not such a bad thing. Programs like chatbots have become
more sophisticated and are being hailed as the future of lead generation. Deployed on websites, through Facebook messenger, or even via text message, chatbots can answer common questions and shepherd visitors through your digital funnel. Start learning the
basics about chatbots at Bit.ly/ChatBotMagazine.
Technology continues to evolve and is constantly affecting the business world in new ways. As a result, it’s shaping up to be an interesting year in marketing. Keep an eye out for opportunities to incorporate these trends into your marketing strategy.
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