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The Profit Vault August 2025
Create Demand With the SEXY Offer Formula
Build It Once. Sell It Over and Over.
If you’re an independent pharmacy owner waiting on insurance reimbursements, miracle legislation, or a banker’s green light to boost your revenue, you’re wasting time. You don’t need a miracle. You need a SEXY offer, aka an offer so irresistible that your customers would feel crazy to walk away.
the year. Make it urgent, enticing, and limited-time only.” Within days, she had the cash she needed. That’s when I realized more pharmacists needed to hear this message: You already have what people want. You just have to package it like you mean it. WHY ‘SEXY’ MATTERS Let’s face it, most independent pharmacies look the same to the average person. Your pharmacy is constantly competing on price with chains and selling identical medications. That’s a losing game. What wins? Differentiation . And the SEXY formula helps you get there. S — Say Specifically Whom Your Offer Is For Generic sales don’t convert. Simply saying “we’re having a sale on XYZ” is all about your pharmacy, not your patients. But an offer that calls out “Stressed- Out Busy Professional’s Weight Loss Package” stops people in their tracks. Your offer needs to make your audience say, “Hey, that’s me!”
with absolute guarantees (“Lose 10 pounds in 10 days” can raise red flags on ad platforms). Y — Your Delivery Method Is it a boot camp? A cheat code? A coaching bundle? A membership? Your delivery format should sound unique, valuable, and tailored. “System,” “Bundle,” or “Fast Track” all suggest there’s more inside than just a bottle of pills. DON’T JUST SELL PRODUCTS. SELL RESULTS. Most pharmacies are sitting on top of thousands of dollars in untapped services and knowledge. Don’t wait for prescriptive authority or insurance reimbursement. You can monetize your expertise now. Create dream outcomes. Think: “No More Bloating in 30 Days,” or “Sugar- Free in 21 Days.” Build around the real problems people face and the real transformation they want. List every obstacle they face: busy schedules, hate exercise, can’t cook, hate the taste of healthy food, on a tight budget, etc.
This month, I’m handing you the exact formula I used to help a
pharmacy owner drum up $20K in a flash, no magic, no loans, no insurance drama. Just bold action, real strategy, and offers that sell themselves. We’re not talking discounts. We’re talking high-value bundles, service packages, and pitch-perfect positioning that gets you paid for what you already know and do best. It’s time to stop selling like a commodity and start selling like a category of one. You’re sitting on a goldmine. Let’s package it, name it, price it, and move it. HOW SEXY OFFERS STARTED Not long ago, a non-member pharmacy owner called me in a panic. A loan had fallen through, and she needed $20,000 fast . She had a compounding pharmacy but also offered red light therapy and coaching services. I said, “You’re sitting on a goldmine. You just need to package it right.” She was charging $350 a month for red light therapy. I told her: “Slash it. Offer a $900 bundle through the end of
E — Expected Results What can they count on? “Lose 10
Pounds,” “Stop Hot Flashes,” and “Sleep Through the Night” are all straightforward, bold claims. When people understand what’s in it for them, they buy. X — eXact Time Frame How long will it take to see results? How long does the offer last? Include timing to drive urgency. Just be cautious
Then solve them. One by one.
• “Easy Meal Plans for Picky Eaters” • “Fat-Burning Exercises in 10 Minutes a Day” • “How to Stay Healthy on a Budget”
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Peptides That Sell Themselves The Profitable Peptide Power Move You Can’t Afford to Ignore
If you’ve been watching the market, you already know peptides are having a moment. What you may not know is just how accessible they can be, and how much revenue potential you’re leaving on the table if you’re not marketing them in your pharmacy. I’ve had countless conversations with pharmacy owners scrambling to meet cash flow needs. And when it comes to fast, profitable, non-insurance revenue, peptides are one of the easiest wins, especially when you partner with the right provider.
That’s why I want to introduce you to a powerhouse in this space: Integrative Peptides . WHY INTEGRATIVE PEPTIDES?
Integrative Peptides was founded by a physician who was fed up with conventional medicine’s limitations and even more frustrated by the lack of access to safe, effective peptide therapy. After discovering cutting-edge peptide treatments in Europe, he launched Integrative Peptides to bring high-quality, physician-trusted peptide supplements to the U.S. market, without needles or high costs.
I’ve been recommending them to independent pharmacies for good reason:
• You can legally sell their products over the counter. • You get access to excellent clinical data. • Their peptides are clean, potent, and in demand. • Our members get exclusive pricing perks with them.
Whether your patients are familiar with peptides or just heard the buzz, the demand is real . If your pharmacy isn’t offering and marketing peptide-based supplements, chances are your customers are buying them somewhere else. Why not be the expert they trust instead? MY FAVORITE INTEGRATIVE PEPTIDE PRODUCTS Let me give you a peek into the products I’m most excited about and explain why they should be front and center on your shelves. BPC-157 PURE This is the peptide crown jewel. BPC-157 is one of the most sought-after peptides on the market. Its regenerative properties make it ideal for gut healing, injury recovery, inflammation control, you name it. Ironically, pharmacies aren’t allowed to compound BPC, but you can sell Integrative Peptides’ over-the-counter version legally and safely. Physicians love it. Patients ask for it. And it flies off the shelves. Can’t Weight This peptide-based blend (featuring DNF-10 ® ) targets appetite regulation through the hypothalamus and digestive system. It’s a clinically backed tool for fat mass reduction and appetite control, making it ideal for any pharmacy running weight management programs. Pair it with coaching, a 30-day challenge, or a supplement bundle, and you’ve got an offer that sells itself.
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Coach on Your Schedule With Asynchronous Consulting Build a Business From What You Know, Not Just What You Sell
Most independent pharmacy owners I know are running at full throttle. We’re filling scripts, managing staff, navigating insurance nightmares, and somehow still delivering top-tier care. And yet, whenever I talk to owners about making more money, their first instinct is to work more hours or dispense more meds.
recorded video, or other non-live formats. You respond when it works for you, and they reply when it works for them. There’s no appointment to show up for, just valuable guidance delivered in a flexible, stress-free format. I built my own version of this and called it GSD: Get Sh*t Done. Once a week, I send three targeted questions. Clients answer. I respond with custom advice. That’s it. And you know what? They get results. I stay sane. Everybody wins. It’s consulting without the ball-and- chain of appointments. NO ZOOM? NO PROBLEM. If you’ve ever dreaded yet another video call, especially those scheduled for “Wednesday at 9 a.m. sharp,” you get it. Coaching can be a grind when you’re chained to a calendar.
• You batch your replies once a week or knock them out during downtime. • You never cancel because your tech broke, your staff called out, or life got life-y. It’s efficient, effective, and doesn’t hijack your life. And best of all, patients love the flexibility just as much as you do . YOUR EXPERTISE IS WORTH PAYING FOR Let’s get real: You don’t need a prescribing license, a medical billing contract, or a fancy coaching certification to offer value. If you’ve spent years helping patients manage weight loss, thyroid health, gut issues, or anything else, your knowledge is monetizable .
Spoiler alert: That’s not the answer.
I’m here to tell you there’s a smarter way that doesn’t require you to squeeze another appointment into your already packed calendar. It’s called asynchronous consulting , and it’s about to become your new favorite income stream. WHAT THE HECK IS ASYNCHRONOUS CONSULTING? Simply put, asynchronous consulting means you and your clients aren’t communicating live. Instead of hopping on a Zoom call or meeting face-to-face, you’re exchanging information via email, text,
Here’s how it might look:
• A 3-month No Sugar Support Program delivered entirely by email.
With asynchronous consulting:
• You respond when your energy is high ( even if it’s 11:47 p.m. ).
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TAKE A BREAK
BEER FAMILY LEO LUNCHBOX MUSTARD PERIDOT
POPPY SISTERS TWINS VACATION WATERMELON ZUCCHINI
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Gut Feeling If your patients are dealing with bloating, IBS, or post-antibiotic gut issues, this product is gold. Gut Feeling combines peptide therapy with probiotics, prebiotics, and immune support ingredients for a complete gut-repair formula. The blend includes BPC, KPV, and other immune peptides alongside all-stars like Akkermansia and Immunolin ® . This is the ultimate gut drink mix for pharmacies that want to own the GI support niche. TB4-FRAG & TB4-FRAG MAX TB4-FRAG delivers an active fragment of Thymosin Beta-4, a peptide known for immune modulation and tissue repair. And TB4-FRAG MAX? It cranks up the potency by 10 times and includes bovine thymus extract for a synergistic immune- boosting formula. WHY THIS MATTERS FOR YOUR PHARMACY Your patients are Googling peptides. Influencers are selling peptides. Other clinics are charging top dollar for peptides. You don’t need to
wait for prescriber status or hope for better reimbursement. You can start capturing cash flow now with something your pharmacy is uniquely positioned to offer. READY TO GET STARTED? Getting set up is easy, and I encourage all our members to do this ASAP. When you register for a provider account with Integrative Peptides, make sure to list “ DiversifyRx ” in the referral field so you can access all the exclusive pricing perks we’ve negotiated for you. Sign up by scanning the QR code or heading to IntegrativePeptides.com/apply-merchant-registration/ .
This is one of those rare win-wins, a hot product with growing demand, a trusted partner, and a cash-based service you can start marketing immediately. Take the leap. Your patients (and your margins) will thank you.
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From Couch to Culinary Star A Cashew King’s Compelling Rise
A little over a decade ago, Joshua D. Velasquez called his aunt’s sofa in the Bronx his home while attempting to make something of himself in New York City. At the same time, he struggled with a health issue affecting more than 30% of the U.S. population: lactose intolerance. One day, he had an epiphany: Why not address both problems simultaneously by going into business as a plant-based cheesemaker? Fast- forward to 2025: Velasquez and his partner, Adam R. Hamilton, lead one of the nation’s most respected plant-based food companies … and it all started by finding inspiration in a popular snack. FROM CRUNCH TO CAPITAL In 2014, Velasquez transformed his parents’ basement in Harrisville, New Hampshire, into an ad hoc fermentation lab to develop the perfect non-dairy cheese. After four years of research and development, he succeeded in fermenting plant-based cheese using an uncommon source: cashews. Soon, he and Hamilton launched Clean Simple Foods, Inc. — New England’s first plant-based cheese producer — and brought their creations to market under the brand Nuttin Ordinary. Last year, the duo rebranded their products as Shire’s Naturals. Unsurprisingly, the clearest sign of the company’s growing success was that Velasquez could finally stop couch surfing. Now based in Peterborough, New Hampshire, Clean Simple Foods, Inc. manufactures its ever-popular items out of an 8,000-square-foot facility. Shire’s Naturals products are available at over 300 food retailers in the Northeast, including Whole Foods and Market Basket. Last year, the company’s sales rose 96% from April through December, marking a dramatic increase in market recognition and profit. A HEALTH-FOCUSED HONOREE With plant-based diets growing in popularity across the U.S., Clean Simple Foods, Inc. continues to generate sales and accolades by delivering goods that live up to its name. Last spring, the company was named the U.S. Small Business Administration’s (SBA) Small Business Manufacturer of the Year for New Hampshire. In addition to honoring the company for its ingenuity and rapid growth, the SBA’s announcement on the award also credited Velasquez’s resourcefulness in seeking “SBA-backed funding provided by Mascoma Bank, support from the Monadnock Economic Development Corporation
(MEDC) [and] the Community Development Finance Authority (CDFA) funds, and the backing of local investors” to help make his goals a reality. In addition to consistently seeking financial assistance when needed, Velasquez also benefited from admirable economic foresight. In 2019, long before COVID-19 and today’s concerns over tariffs, he negotiated locked-in rates from his cashew suppliers in Vietnam and South Africa. REVOLUTION THROUGH RAVIOLI Based on its astronomical sales in 2024, it’s no surprise that Clean Simple Foods has major plans for the rest of this year and beyond. Its dairy-free ravioli line is set to expand significantly, and the company intends to increase employment opportunities in New England. By focusing on finding solutions to his physical and financial needs, Velasquez began an animal-friendly entrepreneurial adventure that shows no signs of slowing down. If there’s one critical lesson from his meteoric rise in the retail food world, it’s this: Never count out the person living on your couch.
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people to pay more, stay loyal, and tell their friends. Remember, you’re not just in the pill business. You’re in the results business. START SMALL, SCALE FAST Don’t overthink it. Start with one bundle, one audience, one solution, and build out from there. Change the season’s name. Try it out for a week. You can always iterate. And yes, you can reuse it! Once you’ve created the offer, you can roll it out quarterly, seasonally, or as a response to trends. One concentrated week of building it could return profits for years. READY TO CREATE YOUR OWN SEXY OFFER? We’re offering deeper training on the entire S-E-X-Y process, including how to run patient challenges, monetize consulting, and set pricing with confidence. Essentials and Up members can find the training in the portal. You can also reach out to us for coaching or jump into the community chat with your questions.
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Once you’ve done that, start bundling. Pair services, supplements, calls, and even exclusive partner offers. Six to nine items per bundle is the sweet spot. Give it a name, stack the value, and price it for impact.
Example: Foolproof Weight Loss System for Busy Moms
• Peptide Supplement — $67 value • 8 Weekly Group Educational Classes — $1,997 value • Activated B-Complex Vitamins — $49 value • 14-Day Detox Bundle — $197 value • Monthly one-on-one Pharmacist Call —$97 value • Preferred pricing on weight loss prescriptions — up to $100 value • Free session from ABC Nutritionist — $200 value • Free 30-minute stretch session from XYZ Trainer — $75 value • Free trial week at QRS Gym — $100 value • CBD Sleep solution — $75 value
You don’t have to wait for a bank, a billing change, or a big break. You have the knowledge. You have the product. Now let’s package it, sell it, and get paid.
Total Value $2,957 All for Only $599 WHY THIS WORKS
Contact us today and let’s make your offers irresistible.
When you package your products and expertise together and speak directly to your audience, you shift from being “just a pharmacy” to a transformation provider. That’s how you get
HAVE A LAUGH
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Create the Challenge Everyone Wants In On GET PATIENTS RESULTS AND PROFITS THAT LAST BEYOND PRESCRIPTIONS
You already know you’re more than a prescription dispenser. You’re an expert, a guide, a motivator, and it’s time to start profiting from that expertise. One of the most powerful ways to do that? Patient challenges . These are group-based programs that help participants tackle a specific health goal , so think 30 days of no sugar, six weeks of meditation, or even a two-week immune boost boot camp. Unlike one-on-one asynchronous consulting, patient challenges create community momentum. They build excitement, drive engagement, and position your pharmacy as the go-to place for transformation, not just transactions. FIND YOUR ‘HAPPY PLACE’ AND BUILD AROUND IT The beauty of independent pharmacies is the diversity in expertise and passion. Some pharmacists love functional medicine. Others swear by essential oils. Got a team member who’s into meditation? Let them lead a challenge. The best challenges start with what you or your team already care about. That energy is contagious. Here are a few challenge ideas based on your niche: • Gut Reset Challenge: 30 days of tips, probiotics, and gut- friendly nutrition • No Sugar Jumpstart: Two-week detox to kick cravings • Six Weeks to Better Sleep: Supplements, habits, and bedtime routines
The point is that your challenge should reflect your pharmacy’s personality. That’s what makes it magnetic. TIMING IS EVERYTHING When it comes to challenge length, there’s a sweet spot: • 2 Weeks: Great for a jumpstart, an intro offer, or a lead magnet to build trust. • 30 Days: The transformation window. Perfect for forming or breaking a habit. • 6 Weeks: For deeper, behavior-based changes like weight loss, sleep improvement, or stress management.
team. If your technician is a fitness junkie, let them own the pharmacy’s summer running challenge. A pharmacist passionate about stress relief? Perfect for a six-week self-care series. This builds team morale and positions your staff as community health leaders. FREE VS. PAID: START SMART Not every challenge needs to be a revenue generator out of the gate. In fact, shorter free challenges are often a brilliant move, especially if they funnel participants into paid services afterward. Here’s a simple value ladder example: • Free 2-Week Challenge: Introduce the topic and show results • 3-Month Coaching: Offer asynchronous or hybrid coaching • Supplement Bundle Upsells: Curated products that align with the challenge Once you build one challenge, you can rinse, repeat, rename, and relaunch it with minimal effort. READY TO LAUNCH? WE’VE GOT YOU We’re building out ready-to-run challenge templates inside the membership portal. Whether it’s an immune boost program for fall, a spring detox, or an intro-to-meditation series, you’ll have the resources to launch quickly and confidently. Head to your membership portal now to download our patient challenge templates and start planning your next pharmacy-powered transformation! Let’s turn your passion into profit. And let’s make it fun while we’re at it.
Shorter challenges are easier to market and manage, but longer ones allow for more in-depth coaching and greater upsell opportunities ( think supplements, asynchronous consulting, or one-on- one support ). YOU DON’T HAVE TO DO IT ALL YOURSELF This is a big one: You don’t have to run every challenge yourself. Empower your
• Mindful Mondays: A six-week meditation series led by your technician, who’s a yoga nut
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417 Ravenaux Dr. Southlake, TX 76092
561-379-7750 DiversifyRx.com
INSIDE THIS ISSUE
1
Craft Offers So Good They Feel Stupid Saying No — The SEXY Way
2
Get Ahead of the Chain Pharmacies With Integrative Peptides
3
Monetize Your Expertise With Asynchronous Consulting
5 7
Plant-Powered Profits
Run a 30-Day Challenge, Watch Loyalty (and Revenue) Grow
GET READY TO LAUNCH We’re currently building out complete asynchronous consulting trainings for our members. By the time you read this article, everything will be ready for you in the member portal: templates, pricing structures, examples, and more.
You can bundle three-month programs, charge up front, and offer discounts for annual commitments. When I launched my GSD program, I offered a full year of consulting for a flat rate. People signed up. They got results. And I didn’t burn out. And here’s the best part: You’re not locked in. Launch at one price, test the waters, and adjust as needed. Too many sign-ups? Raise your rate. Crickets? Lower it or tweak your offer. It’s flexible, scalable, and easy to experiment with. WHY PATIENTS LOVE IT, TOO Your patients are busy. Some work nights, others juggle parenting and shift work. Asking them to show up every Tuesday at 2 p.m.? That’s pressure they don’t need. With asynchronous consulting, they can reply on their own time. No child care, no taking off work, no tech hurdles. Just meaningful support delivered directly to their inbox.
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• A Menopause Energy Reset that includes weekly advice and tailored supplement suggestions. • A Weight Loss Kickstart that
combines accountability check-ins and quick solutions to common problems.
So, start thinking about your ideal program. Ask yourself:
Every week, you deliver value asynchronously , and clients respond when they can. You can batch your replies, handle them during your off-hours, or dedicate one day a week to consulting. PRICING AND PROGRAM IDEAS How much can you charge? It depends on how specific your offer is. The more niche you get, the more you can charge. Here’s a ballpark breakdown: • General programs like “Boost Your Energy” might land in the $20–$50/ month range. • Targeted programs like “Thyroid Reset for New Moms” or “Menopause Weight Loss Support” could bring in $50–$100/month or more.
• What problem do I solve best? • What kind of patient or client would benefit from my advice? • How can I deliver that guidance in a structured, email-based format? Once you have the concept, the rest is logistics. And we’ll help you with every step. Asynchronous consulting is an innovative, sustainable way to generate revenue without sacrificing time, energy, or sanity.
Your time is valuable. Let’s make sure your expertise is, too.
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