Create the Challenge Everyone Wants In On GET PATIENTS RESULTS AND PROFITS THAT LAST BEYOND PRESCRIPTIONS
You already know you’re more than a prescription dispenser. You’re an expert, a guide, a motivator, and it’s time to start profiting from that expertise. One of the most powerful ways to do that? Patient challenges . These are group-based programs that help participants tackle a specific health goal , so think 30 days of no sugar, six weeks of meditation, or even a two-week immune boost boot camp. Unlike one-on-one asynchronous consulting, patient challenges create community momentum. They build excitement, drive engagement, and position your pharmacy as the go-to place for transformation, not just transactions. FIND YOUR ‘HAPPY PLACE’ AND BUILD AROUND IT The beauty of independent pharmacies is the diversity in expertise and passion. Some pharmacists love functional medicine. Others swear by essential oils. Got a team member who’s into meditation? Let them lead a challenge. The best challenges start with what you or your team already care about. That energy is contagious. Here are a few challenge ideas based on your niche: • Gut Reset Challenge: 30 days of tips, probiotics, and gut- friendly nutrition • No Sugar Jumpstart: Two-week detox to kick cravings • Six Weeks to Better Sleep: Supplements, habits, and bedtime routines
The point is that your challenge should reflect your pharmacy’s personality. That’s what makes it magnetic. TIMING IS EVERYTHING When it comes to challenge length, there’s a sweet spot: • 2 Weeks: Great for a jumpstart, an intro offer, or a lead magnet to build trust. • 30 Days: The transformation window. Perfect for forming or breaking a habit. • 6 Weeks: For deeper, behavior-based changes like weight loss, sleep improvement, or stress management.
team. If your technician is a fitness junkie, let them own the pharmacy’s summer running challenge. A pharmacist passionate about stress relief? Perfect for a six-week self-care series. This builds team morale and positions your staff as community health leaders. FREE VS. PAID: START SMART Not every challenge needs to be a revenue generator out of the gate. In fact, shorter free challenges are often a brilliant move, especially if they funnel participants into paid services afterward. Here’s a simple value ladder example: • Free 2-Week Challenge: Introduce the topic and show results • 3-Month Coaching: Offer asynchronous or hybrid coaching • Supplement Bundle Upsells: Curated products that align with the challenge Once you build one challenge, you can rinse, repeat, rename, and relaunch it with minimal effort. READY TO LAUNCH? WE’VE GOT YOU We’re building out ready-to-run challenge templates inside the membership portal. Whether it’s an immune boost program for fall, a spring detox, or an intro-to-meditation series, you’ll have the resources to launch quickly and confidently. Head to your membership portal now to download our patient challenge templates and start planning your next pharmacy-powered transformation! Let’s turn your passion into profit. And let’s make it fun while we’re at it.
Shorter challenges are easier to market and manage, but longer ones allow for more in-depth coaching and greater upsell opportunities ( think supplements, asynchronous consulting, or one-on- one support ). YOU DON’T HAVE TO DO IT ALL YOURSELF This is a big one: You don’t have to run every challenge yourself. Empower your
• Mindful Mondays: A six-week meditation series led by your technician, who’s a yoga nut
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