‘THE OBSTACLE IS THE WAY’
STOICISM AND SUCCESS IN THE MODERN ERA
you do,” which removes factors of luck and talent from the equation. To Holiday, persistence trumps everything else. Those looking for feel-good quotes or self- affirming platitudes should probably skip this book. But for those who are serious about reaching their personal or professional goals and are willing to put in the work, “The Obstacle” is just the kind of kick in the pants you’ve been looking for.
Would you rather read an inspirational book favored by some of the biggest stars in the NFL, or a strategy guide found on the nightstands of some of the world’s most powerful political figures? Well, thanks to Ryan Holiday’s latest work, you don’t have to choose. “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph” has been championed by leaders in almost every field, from musicians to governors. To understand why this work is winning such high praise, you first have to understand the man who wrote it.
The book gets its name from a modern rephrasing of a Marcus Aurelius quote. The philosopher turned Roman emperor once said, “What stands in the way becomes the way.” From this principle, and the foundational tenets for stoicism developed by the ancient Greeks, Holiday presents a no-nonsense approach to problem-solving that is as old as time. Packed with examples ranging from American Civil War generals to Amelia Earhart, “The Obstacle” paints a clear, compelling picture of what this ancient philosophy has to offer the leaders of the future. The book has a hardline stance: “It doesn’t matter what happens to you. It matters what
In classic entrepreneurial fashion, Holiday dropped out of college when he was just 19 years old, choosing instead to get his education under the direct mentorship of author and strategist Robert Greene. Eventually, his focus on media manipulation and human nature would land him at the top of the American Apparel marketing team. Now the head of his own strategy firm, Brass Check, Holiday and his team have advised major brands like Google and Taser. “The Obstacle Is the Way” represents a distillation of Holiday’s personal philosophy for success.
LOUANNE SHARES HER PASSION FOR 5S
color-coded and match the shadow boards they hang on,” Louanne says. Another question Louanne frequently comes across is what it costs to make changes to custom orders. At the 5S Store, there’s no additional cost to make changes through the proofing process. There’s also no additional cost to add your company logo to a custom board. It truly is tailored to you. To get started with your custom shadow board, email our team at firstname.lastname@example.org. Louanne and our team will be happy to get you a quote and help you create exactly what you need — even if you’re not sure what that is yet. As Louanne says, “At the end of the day, it’s about making the customer happy.”
A self-described “5S geek,” our team member Louanne embraces her role helping 5S newbies and veterans alike fulfill and customize their 5S needs. Her passion for 5S is apparent as she walks folks every step of the way, from fielding “can you help?” phone calls to providing color suggestions and material options for custom boards. “From inquiry all the way to the fulfillment of their order, by email or phone, I’m here to help with every step and answer whatever questions people have,” Louanne says.
It’s several things, Louanne points out. “The main one is organization,” she explains. “When the boards are used correctly, everyone puts tools back, and the next person knows exactly where they need to go. You save a lot of time not searching for tools. From a safety standpoint, they’re also very helpful. There’s no longer a mop lying around that someone could trip over.” Something else that makes 5S shadow boards helpful is that we sell the cleaning tools that go with them. “We have a huge array. They’re
She understands that 5S can be intimidating for those who’ve never
implemented it before. At the same time, she has no problem talking shop with other 5S veterans. “The John Castros of the world know exactly what they’re looking for,” Louanne says in regard to our knowledgeable customer base, and she’s able to help them create it. (Read more about John on the next page.) What makes customized tool boards such valuable assets in a manufacturing setting?
2 | www.the5sstore.com
Made with FlippingBook - professional solution for displaying marketing and sales documents online