West Coast Chiropractic - May 2020

MAY 2020

My mom, Susan, was always one to step up and take the lead — even when she really had no credentials to do so. I’ll never forget the summer we were taking the train up to British Columbia, Canada, when a woman 20 rows ahead of us had a full-blown seizure. Everyone in our car was staring in disbelief and was too shocked to move, but my mom went into action. She stood up, yelled across the car, “Get out of the way! I’m a teacher!” Like Moses parting the Red Sea, my mom ran through passengers to get to the woman without missing a beat. My mom sat with her and de-escalated the situation in just 30 seconds. To this day, my siblings and I yell “Get out of the way! I’m a teacher!” to each other whenever we’re in a crowd, giggling at the memory of a mom who had so much confidence in her ability to help that being a teacher was enough to part the crowd for a medical emergency. But that was Mom. Everyone thinks their mom is great, but my mom was incredible. She was a creative, fun-loving, confident elementary school teacher, ‘I’m a Teacher!’

The Biggest Lessons My Mom Taught Me

parent, and grandma. She never ceased to amaze my siblings and me. She was the mom who was up at 4:30 a.m. after having gone to bed at 11 p.m. the night before. She would “dress up” our school lunches on Halloween, turning our juice boxes into “witches’ brew” and our Chef Boyardee Spaghetti and Meatballs into “guts and eyeballs.” She made the best pies for Thanksgiving, and it’s a tradition I try to keep alive every year. She even filled my niece’s home with 100 balloons in 10 different colors on her 10th birthday. Mom always made the holidays and birthdays special — so much so that I was amazed when I was older and realized my wife’s idea of celebrating birthdays only involved cake and presents. And she wasn’t just a great mom. My mom was also a phenomenal teacher. Every year, she would enlist my siblings and me as free labor over the summer to clean and decorate her classroom so it was just right for the next year. I swear I’ve stapled miles of colorful scalloped corkboard lining in that classroom. But she loved her job. She learned how to play all kinds of instruments for her classroom, and she clearly had a knack for it. As an elementary school teacher, everything was an adventure for my mom. One tradition that I will always remember are the big budget-friendly vacations we could take across California every summer. (That’s why we were on the train when the woman had her seizure.) It doesn’t matter where we

were; Mom turned it into an adventure! Her theory was that if you’re going to stop for gas or dinner, you might as well make it fun. We hit every roadside attraction we could all up and down the western half of North America. Today, I keep my mom’s memory alive for my children, who never had the chance to know her as a grandma. Sadly, my mom passed away more than a decade ago when my oldest son was just 1 year old. But with the fervor that my mom lived her life, it’s hard to not commemorate her in many little ways each day. Every trip we take involves hilarious roadside attractions, like the gas station and free petting zoo we stopped at in Scipio, Utah. Every Thanksgiving has homemade pie, and every holiday is a reason to celebrate — just like Mom used to.

Happy Mother’s Day to all the moms.

–Dr. Josh Satterlee 1


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Sometimes, a little change can go a long way. Walmart illustrated this perfectly when the megachain decided to switch to using more energy-efficient lightbulbs and cheaper floor wax. Those two simple substitutions have cut the company’s annual costs by $220 million. Of course, with thousands of stores nationwide, even the smallest savings will have a multiplying effect for a corporation like Walmart, but this lesson can still be applied by small-business owners looking to grow. As a business owner, it can be tempting to lose yourself in the big picture. Milestones like helping more clients, launching new marketing campaigns, and opening another location are the exciting investments that really get a CEO’s blood pumping. But beneath each of these major decisions, there are many minute changes that could save your company time and money. What standard operating procedure (SOP) needs to be made more efficient before you bring on a larger client load? Which social media site will give you the most bang for your marketing buck? How much more will you be spending on toilet paper with two locations? It’s tempting to overlook the minor details, but tackling these inefficiencies could save you more than you expect. If you aren’t one to pore over every expense report and crunch the numbers, you’re not alone. The good news is that most likely, there are members of your team with the perspective and knowledge to help you out. This is especially true when it comes to day-to-day operations. Employees are great at noticing redundancies in SOP, underutilized spaces in the office, and other areas where money may be wasted. Empowering your team to speak up when they notice these money-saving opportunities can do wonders for your bottom line. Saving a few hundred dollars per year on things like lighting and floor wax may not sound impressive, but that’s money you can put toward improving your employee retention, customer experiences, and marketing effectiveness. In today's competitive market, even the smallest changes can give you a vital edge. How Small Savings Can Make a Huge Difference GROWING YOUR BUSINESS? CHANGE THE LIGHTBULBS


Constant technology use can leave us feeling drained, so it’s good to do a digital detox by unplugging periodically. Digital detoxes have become very popular, but for most managers and business owners, cutting technology out of their lives isn’t just difficult — it can be irresponsible! You can’t throw your smartphone in the sea and expect to have a job next week. While completely quitting tech isn’t realistic, it is possible to enjoy the benefits of a digital detox while sticking to your responsibilities. Here’s how a few successful entrepreneurs manage this balancing act. Arianna Huffington puts her phone ‘to bed.’ HuffPost founder and Thrive Global CEO Arianna Huffington says the first part of her nightly routine is “escorting my phone out of the bedroom.” Huffington doesn’t allow digital devices in her bedroom and relies on an analog alarm clock. “Charging your phone away from your bed makes you more likely to wake up as fully charged as your phone,” she says. Erich Joiner has a hobby separate from his work. Running a content creation company that caters to big brands means Erich Joiner, founder and director at Tool of North America, is plugged in most of the time. To get away from the demands, he races cars on the weekend. During that time, Joiner puts his phone away in order to focus on the race. “While it takes a lot of focus, which can be strenuous, it also mentally cleanses, or 'digitally detoxes,' me during the weekend,” Joiner says. “By Monday, I can go into work with a clear mindset, ready to take on my week.”

Celia Francis tracks her online activity. Sometimes technology can help you cut down on

technology. Celia Francis, CEO of online marketplace Rated People, downloaded the app Moment to monitor how much time she spends on social media. This data helped her build healthier habits. “It helps you understand how you use your phone, establish usage goals, and disconnect at the right times,” Francis explains. “My phone is always off by 9 p.m. and isn’t switched back on until after the morning routine.” You don’t have to completely abandon technology to enjoy a successful digital detox. Instead, look for times when you can put your devices away and focus on something else. Even if it’s just for an hour before bed, you’ll reap the benefits.



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Why Do Businesspeople Wear Ties? The Storied History Behind Our Favorite Power Accessory

origin stories. One tale credits Chinese soldiers from the third century B.C., who were immortalized in terra cotta wearing neck scarves to protect “the source of their strength, their Adam's apples.” Another story gives the nod to Roman legionaries, who wrapped cloths around their necks to stave off wind and rain in the second century. But the most popular version dates the tie back to 1636 when King Louis XIV of France hired a group of Croatian mercenaries who wore neck wraps to protect their throats from weather and sword slashes. Over the years, those protective strips of cloth became suave status symbols.

In his 1975 book “Dress for Success,” John T. Molloy wrote, "Show me a man's ties and I'll tell you who he is or who he is trying to be.” A necktie is just a strip of fabric, but Molloy was right about its symbolic power. For centuries, putting on a tie has meant the wearer is getting down to business, and that sentiment lingers despite Steve Jobs’ black turtleneck and Mark Zuckerberg’s gray T-shirt. Though just 6% of men wear ties to work daily according to a Gallup poll, neckties are still an accessory of choice for lawyers, politicians, bankers, and executives — regardless of gender. Plus, many formal occasions require them. But why did people start wearing neckties in the first place, and why do neckties have staying power? As it turns out, answers to both questions are up for debate.

subdued, skinny ties of the ‘50s to the 6-inch-wide psychedelic prints of the ‘60s. Today, ties can be knit, leather, or even rubber. Increasingly, though, they’re left sitting in the back of the closet, forgotten along with their fascinating history. If you want to learn more about ties and even how to tie one, check out Tie-a-Tie.net.

The Why Behind the Tie

No one knows for certain why ties stuck around. Maybe yesterday’s soldiers have become today’s CEOs battling in the boardroom, or perhaps wearing a tie is one of the few chances for a businessperson to show off their unique style. Over the years, tie fashion has ranged from the

The Who Behind the Debut

According to The Washington Post, the modern necktie has three different

HAVE A Laugh




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Inside This Edition

1. 2.

Living Life Like My Mom Did

The Money-Saving Methods Most Entrepreneurs Overlook

How Entrepreneurs Digitally Detox


Why Do Businesspeople Wear Ties?

Have a Laugh


Use Paid Family Leave to Attract Top Talent

Are You Using This ‘Secret’ Recruitment Tool? How Paid Family Leave Attracts Top Talent

In the United States, new mothers aren’t entitled to any paid family leave. This makes the U.S. the only major economy in the world without a federal family leave program. Despite this, a 2016 study by Pew Research Center showed that 82% of Americans say mothers should receive paid parental leave and 69% say fathers should receive paid leave as well. According to Time magazine, paid family leave is gaining bipartisan support, and large human resources consulting firms, like Mercer, argue that offering this benefit will actually help companies attract and retain desirable employees. Paid family leave encourages parents, usually mothers, to return to work after a brief absence instead of completely exiting the workforce. With the average cost of hiring and training a new employee being $4,000, offering paid family leave may be as cost- effective for your business as bringing on a new hire. Indeed, many companies are already rolling out generous family leave policies. At Microsoft, new mothers enjoy a whopping five months of paid leave, and new fathers, adoptive parents, and foster parents get three months of paid leave. Furthermore, Microsoft only works with suppliers and vendors who offer a minimum of 12 weeks of parental leave.

Microsoft is not the only technology giant using their leave policies as an employee recruitment tool. At Netflix, workers get an entire year of paid time off with full benefits. Plus, other companies in myriad industries now offer plentiful family leave as part of their employee recruitment strategies. Professional services conglomerate Deloitte doesn’t stop there. According to its website, “It’s not just having programs in place that is important. There needs to be a workplace culture to support it, too.” Of course, not everyone agrees about the best way to provide paid family leave, but one thing is certain: As competition in the labor market grows, paid family leave will continue to be an increasingly valuable recruitment tool.



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