FROM tHE DIRECTOR
Welcome to the new Facet! Longtime readers will notice that this issue has a completely redesigned look. This is thanks to a months-long collaboration with Pentagram, a world-renowned, multi-disciplinary design studio, which created a new brand for the Georgia Museum, including a bespoke typeface and a beautiful palette of colors for our graphic design and new merchandise. We think you will like our new style! As a university museum, teaching the next generation to love and appreciate art and design is always top of mind. Pentagram understands this mission and took it to heart in their collaborations with UGA students during the design process, which included conducting surveys and interviews with student stakeholders. They also worked with a marketing class in the Terry College of Business to evaluate results, discuss brand guidelines and develop strategies and tools for the museum to implement the new brand as we plan for deeper and richer audience engagement in the months and years ahead. We are also thankful that Pentagram hosted several Maymester graphic design classes in New York City. As the state museum of art, providing the people of Georgia with access to meaningful and enjoyable experiences in our galleries and at our public programs has always been our goal. Pentagram created the new designs with this in mind, and we are hopeful that our new look and feel will serve to encourage you to visit us for more art, more exploration.
Finally, I want to take this opportunity to thank everyone who worked on this project. At the museum, Hillary Brown and Michael Lachowski from the department of communications were instrumental in bringing this project to fruition. They and graphic designer Noelle Shuck have spent a busy summer redoing our marketing materials, gallery maps and more. At Pentagram, I especially want to acknowledge Eddie Opara, partner in the New York office, and his amazing global team of incredible designers. Opara’s previous clients include the Mellon Foundation, Calendly, lululemon athletica, Samsung, SFMOMA, Cooper Hewitt, Smithsonian Design Museum, the Menil Foundation and Morgan Stanley. We are thrilled to be in such prestigious company and delighted to share the results with you. And in the spirit of sharing, we look forward to bringing Eddie to campus in the fall to meet with students and to discuss Pentagram’s design process in a public forum with all of you. David Odo Director
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