G & K Event Rental - May/June 2019

Meet Eric Closser Branch Manager

Eric started working with us when he was in high school. After he graduated and entered college, Gary called and offered him a full-time position. “He asked if I was interested in helping with a new location he was starting up,” Eric remembers. “For the next two years, I was going to school full time and working as much as I could here.” Joining the second location in New Prague, Eric witnessed G & K Event Rentals’ transformation into what it is today and has contributed greatly to our company’s success. “We’ll be pulling up to about 15 years now in New Prague this year. It’s pretty exciting,” he adds. During the slower months at G & K, you can find Eric out on a river with his favorite fishing pole. “I’m a big fisherman,” he says proudly. “I even participate in some tournaments from time to time.” Aside from fishing, Eric spends his time attending his eldest daughter’s softball games with his wife and second daughter. G & K Rentals is proud to have such an amazing individual as part of our team. We look forward to our future with his continued enthusiasm and leadership.

You won’t find a closer-knit team than here at G& K Event Rentals. Our family atmosphere knows no bounds. We ensure that everyone feels welcome and receives the best customer care. Eric Closser is one such individual who encourages, builds, and thrives while helping everyone he meets.

He enjoys being flexible with our employees, and his favorite part of the job is taking the time to give each customer exactly what they’re looking for. “I like visiting with them and seeing what their end goal is,” Eric says. “Doing the best job I can for them andmaking sure their celebration is a success is essentially what we’re all doing at G& K. Getting that to happen for our customers is great.”

When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the World Wide Web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for a company. So, how do you get your customers to write the glowing reviews that help close deals? 1. DIVERSIFY YOUR PLATFORMS Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedbackmore convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted sources of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use. The Good Kind of Gossip How to Cultivate Valuable Customer Reviews

2. OFFER INCENTIVES Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize. 3. ASK THE RIGHT QUESTIONS Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before you even request a review, you can ask customers questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. RESPOND, RESPOND, RESPOND The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully —without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.

2 G & K Rentals | www.gkrental.com | 507-625-3238

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