North County Water & Sports Therapy Center - September 2020

Most people who hear about artificial intelligence (AI) conjure up an image of a robot acting and thinking on its own. However, it’s far more than that. AI systems are used by businesses to identify human behavior patterns and tailor marketing messages. They’re also used by health care professionals to provide diagnoses and monitor trends. And now, AI is being used for financial security. Risk Management Many are concerned about the risk of someone hacking into their bank accounts and cleaning them out. While that can happen at any moment, individuals often have a number of safeguards in place to protect their finances and mitigate this risk. The same is true for businesses, such as banks, credit card companies, or online retailers, though the risks are often far higher for these companies than they are for individuals. How does AI help? It works with data faster and more accurately than a human ever could. By using AI to monitor financial transactions, a company can keep track of the real-time activity of its customers and verify its authenticity. For example, someone who makes a large withdrawal from their bank account might get an AI-generated call, text, or email seconds afterward to verify the transaction. 2 SURPRISING WAYS ARTIFICIAL INTELLIGENCE PROTECTS YOUR MONEY AND FUTURE

Fraud Detection AI can also predict and flag unusual activity associated with fraud. By combining two of its processes — data management and pattern identification — AI can pinpoint oddities within a person’s finances. For example, if a card is used for a purchase in America then used a few hours later for a purchase in another country across the world, AI can detect this suspicious activity almost immediately and send an alert to the cardholder. Additionally, AI is created to learn , which means that over time, it will become more attuned to what is or is not fraudulent activity. Artificial Intelligence is a powerful and beneficial tool for business owners and individuals alike. Read more about what AI is doing in the financial world at .


Emily joined our staff at the end of July as our newest physical therapist, and our patients are already loving her! After graduating with a bachelor’s degree in kinesiology from San Diego State University in 2016, Emily went on to earn her doctorate of physical therapy with honors from the Massachusetts General Hospital (MGH) Institute of Health Professions in 2019.

reality at the INSPIRE Lab, an adjunct to the Harvard Medical School. She’s also a certified personal trainer who specializes in virtual platforms, making her a welcome addition to our team (which continues to utilize telehealth). “I believe in a patient-centered approach to care, and that’s what drew me to North County,” Emily says. “It’s evident from the moment you walk through these doors or meet via video that this team is dedicated to giving every patient the time and attention they deserve. They put people first.” Emily was drawn to physical therapy because of her love of creative problem-solving. “Every person is different, which means every treatment is different. Physical therapy is all about finding or creating a solution that fits each person’s unique needs, and that’s the kind of thinking I like,” she says. “Virtual visits have presented a whole new challenge to our field, too, but it’s one that I’m excited to work on together with our patients.”

Emily originally hails from Northern California and has spent time living in Boston, but she feels most at-home in San Diego. She loves exploring our city’s restaurant scene and stays active with wakeboarding, hiking, mountain biking, and skiing. But about a year ago, her new favorite hobby became her dog. “Roxie is a 3-year-old golden retriever I adopted from a family that could no longer care for her,” Emily says. “She’s great at hiking and is ball-obsessed. She’ll play fetch for hours if I let her. She’s surprisingly not much of a swimmer for a retriever, but we’re working on it.” If Emily brings the same dedication to working with Roxie as she does to her patients, then we’re sure she’ll have her swimming in no time.

While completing her graduate studies, Emily assisted in research on gait analysis and virtual

Welcome to the team, Emily! 2

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