Tap Into Remote Employees Don’t Ignore Valuable Expertise Remote work has revolutionized the way businesses utilize their human capital. Companies are no longer bound to regional workers or experts and can truly hire the best person for the job from almost anywhere. Yet, as Fast Company reported in early 2022, there may be a significant downside, one that is both unintentional and biased. Studies have found that remote workers put in longer hours and increase their productivity compared to their in-office counterparts, yet they are 50% less likely to be promoted. That information comes from TINYpulse, which provides employee tools and systems to businesses. This is not only harmful to employees, who may then feel unappreciated and seek other opportunities for employment, but it also creates a pitfall for companies that may ignore potential leaders simply because they commute over Zoom. It’s necessary to avoid this at all costs, so deploy the following methods. One Company, Not Two It’s easy to create divisions among workers; after all, there is a reason you have departments! However, this division shouldn’t exist between remote and in-office employees. When hosting events or specialty employee perks, do not make these for in-office employees only. This only increases the division that already exists because of physical space. When you establish the mentality of one whole company, you begin to approach your employees on an equal playing field.
Why Is SEO Important, Anyway? We talk a lot about content marketing and why, as the famous industry proverb goes, “content is king.” But you may hear another proverb from digital marketers that may seem to compete with the importance of content: “Without SEO, nobody will know who you are.” It’s true. SEO — or search engine optimization — matters. If you aren’t familiar, search engine optimization is essentially the process of optimizing your website to appear on the first page of any search. If you run an ice cream parlor, you want to be the first result when people search “best ice cream in my city.” However, if you aren’t easy to find on Google, then how do people discover your business? Answer: They don’t. According to Pew Research Center, over 91% adults use search engines to find information. Additionally, over 46% of searches on Google have local intent and represent billions of high-value searches for local businesses and services. ImpactPlus says consumers do 70% of their research online before starting a conversation with sales. If potential customers are spending time researching and always choose someone else over you, then it’s time to evaluate your SEO and digital marketing. Even at Newsletter Pro, we’ve developed our own innovative ways to blend creative storytelling content with digital and print marketing. But why, exactly, is maintaining healthy, powerful SEO so important and effective, especially for many of our small-business clients? With Technical Marketing, Your Growth Is Limitless —Even if It’s Slow There’s no instant hack, plug-in, or cheat that’ll make your website perfect. In fact, building powerful SEO is often a slow process, due to how the technicalities of SEO work. Choosing the most high-ranking keywords — in other words, the most frequent words or phrases your customers are searching — is an obvious priority to appear on search engines. If you need a place to start, integrating key phrases into high-quality pieces of content is one of the best things you can do. “Wait, why high-quality content?” you may ask. “Why not throw keywords into any kind of content?” That’s because the second-most important thing to being discovered on Google, Bing, or any search engine is your backlinks. In other words, do people ever link to your website on other websites? If you have compelling content, people are more prone to share your content with others. This is why many digital marketers believe high-quality content is just as important and crucial to any comprehensive SEO strategy.
Be Present and Engaged Employee one-on-ones are powerful tools to gauge satisfaction and give feedback. It’s important for every employee to have these personal meeting opportunities with their manager or you. But, because you see your in-office employees more often, the opportunity for these conversations on a daily basis is more feasible. It’s vital that you do this
with your remote employees more often. Create twice- monthly meetings where you engage singularly with these employees to measure their happiness, provide critiques, and give them a feeling of engagement. In doing so, you also give them a platform for self-promotion, which can open doors you didn’t realize you needed to exist. How you choose to deploy these methods is up to your company and its culture, but it’s nonnegotiable. Your remote employees have a wealth of knowledge you shouldn’t ignore.
Continued on Page 6 ...
4
www.newsletterpro.com
Made with FlippingBook Ebook Creator