SOCIAL MEDIA Marcom maintains Extended Education and International Educations social media accounts, monitors social media conversations related to the programs offered, and serves as a resource for social media contributions among all programs under EE and IE. Overall reach and followers on Facebook, Insta- gram, Twitter and Linkedin has increased, particularly on Instagram, where an integrated marketing and communications strategy was put into place to engage with students has been executed over the past 12 months.
EXTENDED ED
REACH
175,209 326% increase vs. 2021
1,632,053 153.1% increase vs. 2021
41
981 954.8% increase vs. 2021
NEW LIKES & FOLLOWS
123 623.5% increase vs. 2021
143
453
0
TOTAL POSTS
179
721
53
215
TOTAL INSTAGRAM STORIES
32
INTERNATIONAL ED
REACH
NEW LIKES & FOLLOWS
300 49.2% decrease vs. 2021
600 93.5% increase vs. 2021
8
93
TOTAL POSTS
TOTAL INSTAGRAM STORIES
8 33.3% decrease vs. 2021
103
11
15
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