MARTECH STACK A marketing stack, also known as a marketing technology stack, or martech stack—is a set of technology used to manage, execute, measure, and improve marketing efforts. Below is a list of Marcom’s martech stack used within the department.
SAAS TOOLS AND MARKETING TECHNOLOGY (MARTECH) STACK CONSISTS OF: Adobe Creative Cloud Suite, Canva - Asset Creation Agorapulse - Social Media Marketing
Drupal - Content Management System (CMS) Engagement Studio - Marketing Automation Experience Cloud - Online Forms / Portal FlippingBook - Online Magazine Google Ads - Search Engine Marketing (SEM) Google Analytics - Web Visitor Analytics Google Search Console - Web Page Analytics
Grammarly - Grammer Checker Infogram - Data Visualization iStock Photo - Stock Images
OneDrive - Collaboration Pardot - Email Marketing Premiere Pro, After Effects - Video Salesforce - Customer Relationship Management (CRM) Skyvia - Data Loader Slack - Communication Wrike - Project Management
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