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In This Issue
1. Purpose, Protection and Profit
2. Rutgers’s Startup Spark
Client Testimonial
3. Podcast Preview
4. Sell Better to Your Sector
The Community Connection Tips for Capturing Local Customers
standing and demand for your business are critical to consider before establishing your business locally. If, for example, you intend to offer a product or service that the locals generally have previously had to travel out of the area to purchase, you can beat the faraway competition by offering discounts based on a customer’s zip code. This promotional tactic attracts local customers while nurturing community connections. CARE ABOUT THE SAME THINGS YOUR LOCAL CUSTOMERS DO. As you establish your local footing, focus on things that bring your community members together. If local high school sports events are popular pastimes for your potential customers, consider sponsoring a team or donating to school fundraisers. Showing your commitment to supporting things your target local demographic values — and the
visibility from engaging in such activities — will go a long way in helping you build a reputation as the go-to source for your neighborhood’s needs. CATCH CONSUMERS IN THE ‘NET.’ While you can still achieve some of the best local marketing the old-fashioned way (by hitting the streets), you can also find invaluable information while surfing the web at home. You can expand your online presence by identifying and listing specific keywords to attract local views. For example, if you want to drive sales of pizza at your casual dining establishment, using keywords like “best pizza in [town/city]” or “pizza delivery in [town]” can be advantageous. By starting small and thinking locally, you can plant the seeds for growth in your community, leading to greater financial rewards than you ever imagined.
Whether you’ve just launched an eatery in your area, want to turn the locals on to your homemade trinkets or have aspirations to dominate the global market for your products or services, focusing on navigating the marketing maze close to home first is often the wisest way to build a solid foundation for future growth. Here are three tips for building a presence in your backyard. IF YOU KNOW YOUR NEIGHBORS WELL, YOU CAN SELL TO THEM. It’s reasonable to assume you know a few things about the place where you live. Your community’s culture, key industries, economic
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