REAL ESTATE PORTAL
Market Trend Data Helps Divvy Challenge the Buy-or-Rent Paradigm
Divvy Homes is challenging the traditional buy-or-rent paradigm in three Midwestern markets with the help of market trend reports from ATTOM Data Solutions.
“Divvy is a fractional homeownership company,” said Adena Hefets, co-founder of the San Francisco-based real estate tech startup that is focused on three markets east of the Mississippi: Memphis, Atlanta and Cleveland.
Neither renting nor owning is the future of the housing market, but “some combination of both,” according to Hefets. “In most single-family rental businesses the landlord is seen as an adversary. We want to be seen as a partner with the renter.” The Divvy Homes model involves buying homes for prospective homeowners who can’t afford or qualify to buy. The company then rents the property back to that prospective homeowner for three years, during which time the renter builds up equity credits that can be used toward buying the home from Divvy at a pre-set price.
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How ATTOM is Powering Real Estate Innovation – www.attomdata.com/contact-us/
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