REAL ESTATE DATA PLATFORM
Opcity “Decides with Data” to Solve Lead Conversion Problem In this Q&A, Opcity CEO Ben Rubenstein shares insights into the company’s rocket ride from idea to $210 million exit in less than three years, relying on data-driven leads from ATTOM Data Solutions and adhering to the core value “Decide with Data.”
1. What is the story of how Opcity got started?
I learned a lot from my first startup Yodle. We focused on helping over 55,000 small businesses market online and generate leads to build their companies. We grew Yodle to over 1,500 employees and after our successful exit to Web.com for $342 million, I was ready to tackle many of the same problems we saw in the real estate space.
Real estate didn’t have a lead generation problem. As an industry, we are generating over 100 million online leads a year to only sell 5.5 million homes. What we looked to address is a lead
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