with the right support to hold every aspect of the system accountable to the right actions. We are able to meet every one of these expectations and deliver on it daily. By providing the industry a 24/7, 365-day-a-year lead conversion engine we solved a pain point all parties were feeling. The consumer has new expectations in our on-demand, digital world. Brokers and agents have an expectation that their lead generation and technology partners actually prove an ROI. We are excited to meet those expectations and we have proven that we consistently can.
We have an incredibly robust data science and analytics team driven by my Co-Founder, CFO and Head of Analytics, Michael Lam. Our data science and analytics team is nearly as large as our engineering team. Our research team is results oriented and has a bias towards high-iteration testing. We maintain a handful of conversion-focused machine learning models that inform our technology and multiple parts of our process. Across our various models, we utilize techniques such as random forest, Bayesian models, and neural networks. We have the best data sets in the industry and are growing and enhancing those everyday. Through competition between our models we are always driving continuous improvements in performance. That is how we are always getting better at delivering a great consumer experience, making the best matches between consumers and agents, and supporting our agents and brokers through the entire transaction.
5. How is Opcity using leads/services/data from ATTOM to fuel its platform?
3. What data is Opcity leveraging to help fuel its platform?
ATTOM has built a powerful lead generation platform in its consumer- facing property RealtyTrac. RealtyTrac has highly actionable information that homebuyers and investors rely on to make informed decisions about opportunities in the markets they want to purchase in. ATTOM did the incredibly difficult work of combing and normalizing a massively fractured data landscape in the real estate industry. When you have millions of agents, millions of home sales and 40,000 zip codes in the US, it is a nearly herculean task to deliver all of that information in a consumer-friendly and accurate way. ATTOM has data as a core part of its DNA, just like Opcity. ATTOM’s data fuels RealtyTrac and in turn, the leads generated there fuel our business. It’s been a great partnership and we continue to look for ways to leverage more of ATTOM’s robust data sets and analysis.
Opcity leverages massive amounts of data to fuel our business. In fact, one of our core values is that we “Decide with Data”. With our model, we are a partner with our brokers, not a vendor. We win when our brokers and agents win by making money together. That creates a lot of risk for our business, and we mitigate that risk by having an incredible data science and analytics team. Every aspect of our business — lead buying, how our call center operates, our agent matching algorithm, even what we serve in our twice daily employee meals — leverages data. For us, data is not about how much we have, but how actionable it is. Every single improvement in our business is a result of applying data to our practices. In fact, we have been able to make our callers nearly 300 percent more productive in the last year alone through data. Every small improvement we make is driven by data that adds up to big results for our consumers, brokers and agents. 4. How is Opcity using applied analytics and machine learning and any other disruptive technology you want to mention?
6.Why did Opcity choose ATTOM as a vendor/partner?
We put RealtyTrac and ATTOM through a really rigorous lead testing process, as we do for all lead partners. The leads we invest in have to convert into real closings and though we started small, we now capture every possible lead we can from RealtyTrac because the leads
20
How ATTOM is Powering Real Estate Innovation – www.attomdata.com/contact-us/
Made with FlippingBook flipbook maker