work within our ecosystem and result in closings. Ultimately, our vendors are held to an incredibly high standard and ATTOM proved that it can deliver.
7. How is the marketplace responding to Opcity’s offering?
In less than three years, we went from an idea to a $210 million exit. We now have over 5,000 brokerages, 50,000 agents and will do 20,000+ closings this year. We are currently seeing a 3- to 5-x close rate from online leads compared to the industry average. We have also expanded into mortgage and title with thousands of loan officers and title representatives receiving value from those products. We actively pull in leads from hundreds of different funnels and that proves our model can support nearly any quality lead in the marketplace. One of the things we are most proud of is our recent survey of our broker customers who rated us a +20 on our net promoter score (NPS). While a little below Starbucks and Amazon, we ranked higher than Netflix and Modelo Beer. It’s tough to beat beer and movies, and while we are proud, we still have work to do. Most importantly we are consistently rated one of the top large companies to work for in Austin, and were just named a 2018 Top Workplace by the Austin American Statesman. We ask a lot from our team, and they see what we are doing and choose to invest in that success every day. Everyone from the consumer, agent, broker and our team is proving that our idea translated into real results for the industry. I am proud to be a part of that.
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How ATTOM is Powering Real Estate Innovation – www.attomdata.com/contact-us/
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