vironmental impact is creating new opportunities for sustainable packaging material producers. “Pressure from governments and consumers is forc- ing companies to better track the environmental im- pact of their packaging,” said Mayu Teeven, Associate Analyst of FMCG at GlobalData. “However, concerns remain over cost, barrier properties and product safe- ty, product functionality, and scalability that must be addressed for sustainable materials to increase their market share.” Sustainable Packaging According to the report, even as media coverage of sustainable packaging becoming widespread and governments continue to create strong pressure to swap to more sustainable materials, breaking the es- tablished habits of consumers will be difficult. “The biggest challenge for producers is to convince consumers that these sustainable packaging materials are worth the cost,” said Teeven. “Although there are long-term savings to be made by manufacturers mov- ing to more sustainable materials, in the short term prices will likely need to increase to cover the re- search and development costs of developing new materials and upgrading machinery in factories to work with the new packs.”
CCL, Treofan ( Cont’d from Page 1)
Treofan America Inc., the sales company based in Winston-Salem, North Carolina, as well as the pro- duction company in Zacapu, Mexico, which is held via Trespaphan Mexico Holdings GmbH, will trans- fer into CCL Industries’ ownership on closing date July 2. Both companies will subsequently trade under the brand name Innovia. A total of approximately 300 people are employed at the two sites. GlobalData Urges Converters To Educate Consumers Many companies across the globe are scrambling to develop sustainable packaging materials to reduce environmental impact. However, developing new packaging materials is a time-consuming and expen- sive process, and companies need to build flexibility into their supply chain and regularly update con- sumers on their progress to remain in the competi- tion, says data and analytics company GlobalData. GlobalData’s report, Innovation Scenarios in Sus- tainable Packaging Materials , reveals that two- thirds of consumers worldwide think that living an ethical or sustainable lifestyle is important to creat- ing a feeling of wellbeing.This increased focus on en-
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