Flexo Report ( Cont’d from Page 5)
more need for product ranges and clear shelf differ- entiation for products,” said the report. “Consumer habits are also evolving with more focus on conve- nience and portion control.” Perhaps the largest determination in the growth of the flexo industry, as well as individual converters, will be in regards to how aggressively printers con- tinue to address the needs of sustainability. Con- sumers’ sustainability demands are only going to increase going foward and converters must be posed to offer viable and immediate solutions. Airport Printing Service Adds Presstek Dimension Pro2 Airport Printing Service, an El Paso, Texas-based company producing high-volume printed pieces, such as magazines, catalogs, posters, and presentation folders, recently upgraded to the Presstek Dimension Pro2 CTP with Anthem Elite plates, and Xitron’s pro- ductivity software, Sierra Adobe Workflow. Airport Printing expanded its offering and launched Rivet, a direct mail and digital marketing company.
tinues to evolve, the competitive volumes are con- stantly being challenged. Although flexographic re- mains a tried and trusted process for a wide range of materials, digital developments will see their range widen also.” Naturally, hybrid technology will also play a huge role in the industry’s future as converters discover in- novative ways in which to incorporate both flexo and digital into their facilities and ultimately their product offerings. Market Changes Some traditional markets for flexographic produc- tion are in decline, such as newspapers, but the re- port shows flexo’s market share continuing to climb in the coming years, still outpacing newer technolo- gies such as digital. The packaging segment remains an enormous source of flexo’s market strength and the ways the industry meets changing consumer demands will drive the degrees in which converters will continue to grow. “Product variety continues to grow globally with
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