Cheltenham Sponsorship Brochure

MAINSTREAM & INTERNATIONAL ATTENTION ITV Racing made their return to horseracing at Cheltenham’s 2017 New Year’s Day meeting. ITV’s overall racing coverage, produced by ITV Sport, encompasses live broadcasts of almost 100 days of racing each year, in addition to a magazine preview programme broadcast each Saturday morning on ITV4. • Total ITV audience for The Festival™ amounted to 3.93 million • Peak audience on Gold Cup Day reached 1.9 million • The Live Cheltenham Festival coverage recorded an audience +34% higher than 2016 • +26% higher race audience on Gold Cup Day compared to 2016 The Jockey Club is a significant shareholder in TV CHANNEL RACING UK with racing at Cheltenham transmitted globally. GBI Racing is a joint venture between the two key Racing TV Channels Racing UK and At The Races primarily available for media distribution into retail outlets as a satellite broadcast in tote and fixed odds betting territories around the world. It is also available via an IP publishing point and an internet streaming service for online operators.

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2015 season data



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