TZL 1420

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O P I N I O N

New Zweig Group website

B y the time you read this article, Zweig Group will have a brand newwebsite, one that combines our three previous websites ( zweiggroup.com; thezweigletter.com; and our online store at shop.zweiggroup.com) into one, for a completely seamless user experience. Zweig Group’s newwebsite combines three old websites into one for a seamless user experience.

Have you checked out zweiggroup.com lately? If so, you are in for a treat! For the first time in almost a decade we have a completely newwebsite. We’ve taken some of the traditional elements of the Zweig Group brand and modernized them, along with new graphics and layout. We wanted to make sure the site stood as being very “Zweig” but also showed that we’ve grown and changed. Although we’ve re-skinned our website before, this only hid some longstanding problems and issues behind fancy new clothes, but didn’t solve some of the fundamental issues and challenges we’ve had. This new site is not just a new look and feel – it’s also new on the back end! Zweig Group does a lot of things – learning, advisory, awards, research-based products, and so much more. This is a lot to encompass in one platform. As we’ve evolved over time, we’ve gradually added new

services and delivery methods, which meant more websites and more programs, software, and tools that have to work with these sites. What we ended up with before this project was a very complex technology spider web that was difficult to use, and also fragile on the back end. On the front end, we spent a lot of time updating things in multiple locations and also answering customer service questions that should have been easy to find on the site. We found that clients often didn’t knowwhere to find research reports in our online store, or weren’t aware of our range of learning options. These problems and many more are solved by our new site! Some fresh fonts, navigation, and updated copy and content better showcase the mission and

Christina Zweig Niehues

See CHRISTINA ZWEIG NIEHUES , page 4

THE ZWEIG LETTER DECEMBER 13, 2021, ISSUE 1420

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