Retail-Ready Packaging Market To Reach $77 Billion The latest release from Smithers, The Future of Re- tail-Ready Packaging to 2024 , forecasts that the val- ue of the global retail-ready packaging market will increase from $60 billion in 2019 to more than $77 billion by 2024, with a compound annual growth rate of 5.2 percent. This growth is set to be driven by evolution in store formats and the opening of transition economies, which will drive increased demand for retail-ready and shelf-ready packaging. Other contributing factors in- clude the evolution of convenience and discount for- mat stores and the expansion ofWestern-style retailing into new countries. The report identified several key drivers and barriers for the global packaging industry: Retail trends — The advantages of retail or shelf- ready formats remain fundamentally the same for both retailer and brand owner, but new technologies will entrench these further across the forecast period. Convenience and discount model stores — Conve- nience store and discount supermarket chains are in- creasingly popular in more developed economies.Their basic layouts and typically lower staffing levels, are stim-
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