PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1110 Mar West Street, Suite F Tiburon, CA 94920 773-570-0594 rise25.com
Inside This Edition
1. 2. 3.
Looking Back on 2021, This Is Our Takeaway
3 Steps to Engaging More Customers in 2022
The Little-Known Story of the Hays Code
Embrace Being Wrong With Adam Grant’s Help
4.
4 Steps to a Better Lead Nurture Campaign
See Sales Grow
With 4 Lead Nurture Must-Do’s in 2022!
People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent.
time? Commit to the long game, and you will gain the right customers who are excited to work with you!
Use Multiple Techniques: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd. Track: Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can
If you’re ready to get started, don’t forget these four tips.
Automate: There’s no reason lead generation has to require extra work, even if it should be a top priority. Set up weekly or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip
ensures you are always communicating with your leads without much effort.
help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This data is invaluable. Lead nurturing should be a big component of your business in 2022. We promise the effort will pay off!
Be Consistent: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You wouldn’t expect a newborn to walk — why are you expecting your prospects to invest after such a short
4
rise25.com | support@rise25media.com
Rise25: Helping B2B Businesses Build Profitable Connections
Made with FlippingBook Ebook Creator