Board Converting News, November 9, 2020

Unicorr Packaging Group Opens New Design Center In North Haven, CT

In an ongoing effort to develop successful solutions for clients’ brands and messaging, Unicorr Packaging Group has opened a comprehensive, state-of-the-art design center in North Haven, Connecticut. This new facil- ity enhances packaging development capabilities and merges structural and graphic designers into a collaborative and dedicated environment serving all of Unicorr’s corrugated production plants.

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According to Gary Lenkeit, Corporate Creative Director of the Design Center, Unicorr focuses on creativity and innovative thinking while utilizing the latest CAD and graphics software systems to accommodate a wide range of client needs. “The future of corrugated products has just begun,” Lenkeit said. “With a rapidly expanding e-commerce frontier, combined with the growing im- portance of environmentally acceptable packaging, Unicorr is committed to ‘reinventing the box.’ This includes using Unicorr’s complete range of manufacturing capabilities to produce cost-effective solutions for e-com- merce, retail and retail-ready packaging that captivates consumers, pro- tects the product, is environmentally friendly, and reduces labor costs and packaging waste. We can develop several virtual solutions in less time than a single physical sample. After rendering approval, we will create a prototype to ensure production results.” Before joining Unicorr, Lenkeit worked in New York City and Chicago creating innovative, multi-media packaging for a number of Fortune 500 companies and was Global Design Director for Graphic Packaging’s Con- sumer Products Division (CPD) in the Midwest. His notable awards include a Grammy for Best Recording Package of a Bruce Springsteen music col- lection. Beyond corrugated packaging and displays, Unicorr’s team works with many materials such as wood, foam, and plastic corrugated for a variety of applications and end uses. The design team also collaborates with tech- nology providers to enable our customers to utilize new trends in connect- ed packaging such as embedded QR codes, VR applications, and the use of specialty inks to take packaging to the next level. Unicorr continually pushes the envelope by creating features that make packaging tamper- Unicorr Packaging Group focuses on creativity and innovative thinking while utilizing the latest CAD and graphics software systems.




November 9, 2020

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