Friedman & Simon - October 2019

Taking the Time to Care

BUILD A MILLIONAIRE’S LIBRARY

Book Recommendations From the Ultra Successful

What Patients Want

What does every successful person have in common? They read. Avid reading is a key characteristic of the ultra successful because, through great ideas, you can learn how to achieve your full potential. If you want to be more successful in business and in life, you should definitely add these great books to your reading list. ‘BUSINESS ADVENTURES: TWELVE CLASSIC TALES FROM THE WORLD OF WALL STREET’ BY JOHN BROOKS Who read it? Bill Gates, founder of Microsoft Famously loaned to Bill Gates by Warren Buffett himself, “Business Adventures” was written and originally published shortly after the stock market crash of 1962. In this book, John Brooks recorded the successes and failures of 12 major companies of the era, including Ford, Xerox, and General Electric. ‘LETTERS TO A YOUNG POET’ BY RAINER MARIA RILKE Who read it? Jen Rubio, co-founder and president of Away From 1903–1908, renowned German poet Rainer Maria Rilke wrote letters to a young, aspiring poet. These candid thoughts from one of the greatest artistic minds offer insights on life, love, and how to fully experience the world we live in. Each letter is a valuable reminder that we should never underestimate our own artistic spirit. ‘IT’S NOT ABOUT THE COFFEE: LEADERSHIP PRINCIPLES FROM A LIFE AT STARBUCKS’ BY HOWARD BEHAR Who read it? Katrina Lake, founder and CEO of Stitch Fix Starbucks is known for its quick coffee and seasonally controversial cups, but that’s not what turned the company into a world-conquering success. In “It’s Not About the Coffee,” Howard Behar highlights the importance of company culture and the role business leaders play in helping their team members reach their full potential. ‘CREATIVITY, INC.: OVERCOMING THE UNSEEN FORCES THAT STAND IN THE WAY OF TRUE INSPIRATION’ BY ED CATMULL WITH AMY WALLACE Who read it? Mark Zuckerberg, co-founder and CEO of Facebook Ed Catmull, co-founder of Pixar, is responsible for some of the most successful animated movies in the history of cinema. “Creativity, Inc.” explores the creative process behind such films and how this process can be replicated in any industry. Forbes has suggested that Catmull’s book “just might be the best business book ever written.”

Our firm has a lot of respect for medical practitioners. We may help people get compensation for their injuries, but chiropractors, physical therapists, and other professionals actually get them back on their feet. One thing we’ve noticed in our interaction with accident survivors is the best care goes beyond treatment. Here are other elements of care that can make a difference for your patients. HONEST COMMUNICATION Injuries sustained in an accident leave people with a lot of questions. Will they be able to return to work? How long will the pain last? Can their life return to the way it was? Regardless of the answers, being open and honest about these questions is the best policy. Communicating what your patient can expect, in clear, uncomplicated terms can help put their mind at ease even when the news may not be what they want to hear. PROFESSIONAL CUSTOMER SERVICE A patient won’t judge a clinic on a practitioner’s bedside manner alone. The experience they have from the moment they come in your door can be the difference between a satisfying treatment or a transfer to another provider. Many factors influence it: caring staff, timely service, responsive phone and email systems — but they all contribute to how valued a patient feels. At a time when an injury may make them feel powerless, a patient needs every member of your team to listen and care so they feel heard. EMPATHY Most importantly, patients shouldn’t feel isolated by their pain. Empathetic care is more than just about being kind; it’s about letting someone know you see the struggles they’re going through and understand how these may be affecting them. This is especially crucial when a patient may be suffering from depression or anxiety due to their injury. As a firm, we practice all three of these elements ourselves. We’ve found that by communicating honestly with the people we represent, providing the best customer service possible, and making every effort to empathize with them, we build relationships that last. More importantly, we’re able to bring a sense of comfort and stability into these people’s lives when they need it most.

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