Fujifilm Announces Partnership With Kongsberg Precision Cutting Systems Hanover Park, Illinois based Fujifilm North America Cor- poration, Graphic Communication Division, announced Miamisburg, Ohio based Kongsberg Precision Cutting Systems as its supplier of digital cutting table solutions for the sign and display, packaging production, and manufac- turing markets. Through this partnership, Fujifilm will distribute and sell all Kongsberg PCS digital cutting systems across the Unit- ed States and Canada. “Kongsberg PCS is highly regarded as one of the most reliable, innovative finishing/cutter device manufacturers in the wide format market,” said Toyoyuki (Tommy) Kata- giri, Division President, Fujifilm North America Corpora- tion, Graphic Communication Division. “This partnership demonstrates Fujifilm’s commitment to a ‘whole solution’ approach; we are with our customers from start to finish, offering complete printing and finishing solutions in one easy-to-implement package.” By partnering with Kongsberg PCS, Fujifilm customers will have direct access during the purchase process to Kongsberg cutting system solutions for multiple materials, including folding cartons and packaging, labels and de- cals, POP displays, banners, wall graphics, aluminum signs and flexo plates.
MFG Day (CONT’D FROM PAGE 18)
who can authorize things — and that’s important, too.” According to Reffey, it’s critical to meet audiences where they are. One of the most important lessons Honda has learned from past events is that high school audiences respond well to hands-on activities — particularly those that have an element of competition. By offering activities that the audience enjoys, manufacturers can amp up excitement and promote more engagement. “High school students can act very ‘too cool’ — but if you set things up as a competition, they break out of their shells,” said Reffey. “Put a racing simulator in front of ’em, they seem to come unglued. They get so excited to par- ticipate.” The MI has a range of resources designed to help man- ufacturers create effective events — and White empha- sized that those resources are open and available to all manufacturers interested in using them. “Being involved with MFG Day, hosting events, using the branding that’s available on the website, registering your events on MFGday.com and all of our resources and toolkits are 100 percent free to you,” said White. “You do not have to be an MFG Day sponsor. You do not have to be an NAM member. It is 100 percent free for you to use. We want as many companies and partners of manufacturers involved in MFG Day as possible.”
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