Visionary Thinkers (CONT’D FROM PAGE 24)
AIR CONVEYING CORPORATION is a recognized leader in the industry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than simply a sales organization, we have complete control over the quality of material and products which make up your proposed system. Our equipment is found in Printing, Folding Carton and Corrugated plants throughout the country and the world.
Assumption Crushing Step 1: Surface your subcon- scious assumptions by generating a long list of statements that start with things like: • Well, in our business everyone knows ... • We have to ... • Our product is/does/has ... Be sure to list some really obvious, superficial, or seem- ingly trivial “facts,” observations, processes, etc. Some- times breaking the obvious ones can lead to the most in- novative ideas. For example, the fact that salad dressing is liquid seems fairly trivial. But breaking that assumption led to some truly breakthrough ideas. Assumption Crushing Step 2 Once you’ve come up with a long list, pick one that may not have to be true, and start to think of new ideas based on breaking that one. Then pick another and do it again. And again. You’ll amaze yourself with the innovative ideas you come up with. • Well, of course … • We could never ... Remember that the Curse of Knowledge is based on experience and expertise. Many people often assume that the best way to get new thinking, new ideas, and new solu- tions is to bring together a bunch of experts on the top- ic. But the reality is that all those experts will have a very similar set of subconscious mental frameworks. (They’ll all have essentially the same Curse of Knowledge.) A better way to generate new ideas is to invite a few experts, and then several other people with different expe- riences, knowledge, and perspectives. Those non-experts will help force the experts to confront and overcome their curse of knowledge. The Curse of Knowledge is a formidable adversary that exists in our brains all the time and hinders our visionary potential. By embracing Assumption Crushing, we can shatter the chains that confine our thinking and unlock the path to visionary breakthroughs. Susan Robertson empowers individuals, teams, and orga- nizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is "The Curse of Knowledge is a formidable adver- sary that exists in our brains all the time and hin- ders our visionary potential."
AIR CONVEYING CORPORATION PH: 901-454-5016 FAX: 901-324-7979 e-mail: sales@accfilter.com • www.accfilter.com
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a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 com- panies. As an instructor on applied creativity at Harvard, she brings a scientific foundation to enhancing human creativity. Visit SusanRobert- sonSpeaker.com.
26 July 24, 2023
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