Knowledge Is Power: Sharing The Benefits Of Corrugated Packging BY RACHEL KENYON This month, Fibre Box Association’s (FBA) social media theme is “Back to School/Back to Work with Corrugated.”
end-use markets for boxes. In addition, the program helps fund the association’s paid social media posts on Twitter, LinkedIn, Instagram, and Facebook. A preview of the work that’s done each month is com- municated to the FBA Board of Directors by e-mail. The e-mails highlight the social media theme for the coming month and include a list of the ads that will run in trade publications. Metrics and results of the program are com- municated quarterly and annually through the Advertising and Social Media Impact Report. The report includes a dashboard for achievements against annual goals, break- downs of per publication and per social media platform audience reach and engagement for each social media platform. Gathering the data both quarterly and on an an- nual basis allows the FBA staff to adjust our spend and mix depending on the results of a particular publication or topic area on social media. FBA has placed a focus on thought leadership place- ments in the form of editorial columns and articles to ex- pand audience exposure and lend third-party credibility to our campaign messages this year. We plan to share a sum- mary of these placements at the end of the year. Of course, we are always interested in feedback from our members. Your feedback and ideas help us to shape the messaging we share. If you have thoughts about the program, our current direction, or specific ideas about messaging, please let me know with an e-mail or phone call. Visit fibrebox.org to read the report.
It’s not only appropriate for this time of year, but also because education and information sharing are a top priority for FBA’s Board of Directors, members and association staff. Much of what we do is share information aimed at educating box users includ- ing brand owners, consumer pack-
aged goods manufacturers, retailers, and other interested groups about the many benefits of corrugated packaging. In 2022, FBA embarked on its second round of the Cor- rugated Industry Promotion Program with funding support from ten generous and corrugated industry-committed supplier partners: Amtech, BHS, BWPaperSystems, Bobst, Flint Group, Fosber, HP, Haire Group, Mitsubishi Heavy Industries America, and Sun Automation. Through their support, the association shares the good things about cor- rugated packaging with an ever-growing audience. The program includes paid digital and print advertising and ed- itorial content in trade publications that service important market segments aligned with FBA’s annual statistics on Rachel Kenyon
Serving the North American Corrugated and Folding Carton Industries Since 1985
Give your digital marketing campaign a boost! Leverage your message to your potential customers with the credibility of Board Converting News behind it. Sponsor a weekly Monday issue or we’ll send out an eblast any day of the week to our full online circulation. You provide the copy, images and link to a video or website and we’ll do the rest! Contact Len Prazych 518-366-9017 lprazych@nvpublications.com
28
www.boardconvertingnews.com
August 29, 2022
Made with FlippingBook - Online magazine maker