YourSuccessPlan
BigHairyAudaciousGoal ABigHairyAudaciousGoalisastrategicbusinessstatementwhichiscreatedtofocusan organizationonasinglemediumͲlongtermorganizationͲwidegoalwhichisaudacious,likelyto beexternallyquestionable,butnotinternallyregardedasimpossible. Theterm'BigHairyAudaciousGoal'(BHAG)wasproposedbyJamesCollinsandJerryPorrasin their1994bookentitledBuilttoLast:SuccessfulHabitsofVisionaryCompanies.ABHAG encouragescompaniestodefinevisionarygoalsthataremorestrategicandemotionally compelling.Manybusinessessetgoalsthatdescribewhattheyhopetoaccomplishoverthe comingdays,monthsoryears.Thesegoalshelpalignemployeesofthebusinesstowork togethermoreeffectively.Oftenthesegoalsareverytactical,suchas"achieve10%revenue growthinthenext3months." InthearticleentitledBuildingYourCompany'sVision(1996),theauthorsdefineaBHAG (pronouncedBEEͲhag)asaformofvisionstatement"...anaudacious10ͲtoͲ30Ͳyeargoalto progresstowardsanenvisionedfuture." AtrueBHAGisclearandcompelling,servesasunifyingfocalpointofeffort,andactsasaclear catalystforteamspirit.Ithasaclearfinishline,sotheorganizationcanknowwhenithas achievedthegoal;peopleliketoshootforfinishlines. — CollinsandPorras CollinsandPorrasalsousedthisconceptintheirbookBuilttoLast:SuccessfulHabitsof VisionaryCompanies. Inthisbooktheyhavetaken18visionarycompaniesandstudiedthem,andalsostudied18 comparisoncompanies.CollinsisalsotheauthorofGoodtoGreat:WhySomeCompanies MaketheLeap...andOthersDon'tamanagementbookthataimstodescribehowsome companiestransitionfromgoodtogreatandwhyothersfailtomakethetransition.Notethata companymayhavemorethanoneBHAG.TheremaybeoneoverͲreachingBHAGandother shortertermBHAGs. Source:Wikipedia
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