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The Profit Vault February 2026
Turn Pet Prescriptions Into Pure Cash Profit Why Pet Medications Are a No-Brainer for Independent Pharmacies
If you’re tired of grinding harder every year just to net the same (or less), it’s time to shift your focus to something PBMs can’t touch: cash- based revenue. No audits. No clawbacks. No DIR fee surprises that make your stomach drop. One of the most overlooked cash opportunities in independent pharmacy today isn’t a fancy clinical program or another niche service that requires months of setup. It’s much simpler than that.
Roughly half of U.S. households have a dog or cat. That means every day, people walk into your pharmacy who already trust you with their own health but fill their pet’s prescriptions somewhere else. Usually at the vet. Sometimes online. Almost never because they prefer it, but mostly because they didn’t know they had another option. Pet meds instantly increase revenue per patient, diversify your services, and position your pharmacy as the place that takes care of the entire household. Grandma, mom, kid … and the dog. THE SPENDING PSYCHOLOGY OF PET OWNERS (YES, IT’S REAL) People will argue over a $10 copay for themselves, then drop $250 without blinking if it helps their golden retriever, Fluffy, feel better. Pet owners are emotionally invested. They don’t shop the same way. And most pets don’t have insurance. That combination makes pet medications one of the most reliable cash categories you can add to your pharmacy. This isn’t theoretical. It’s proven behavior, and independent pharmacies that lean into it see fast wins. THE MATH THAT MAKES THIS TOO BIG TO IGNORE Let’s make this real. If your pharmacy fills around 200 prescriptions a day, that might represent about 50 individuals, or roughly 25 households. Expand that across your full patient base, and you could easily be serving 500-plus families. If about two-thirds of those households have pets (and only half of those pets need prescriptions), you’re staring at well over 150
potential cash prescriptions every month without adding a single new patient. Even a modest margin adds up to tens of thousands in annual profit. If you receive a small $20 gross margin on those 150 pet prescriptions, you are now earning an additional $3,000 in profit per month. That’s $36,000 a year. All from your current patients. From people who already walk through your door. ANIMAL MED EXPRESS: YOUR PET
MEDICATION WHOLESALER Animal Med Express functions like a
It’s pet medications.
And chances are, half of your existing patients are already waiting for you to offer them. WHY PET MEDICATIONS ARE A NO- BRAINER CASH PLAY Pet medications are almost entirely cash. No insurance cards. No prior authorizations. When someone pays for their pet’s medication, they pay today. Here’s what makes this powerful: You don’t need more patients to make more money. You just need to serve your current ones better.
traditional wholesaler, but for pets. They carry prescription medications, OTC products, and supplements for animals, all in one place. Ordering is simple, shipping is straightforward, and you don’t need to stockpile inventory upfront. This is how pet medication becomes easy, rather than frustrating. WEDGWOOD PHARMACY: STERILE COMPOUNDING WITHOUT THE STERILE LAB Sterile compounding for pets used to mean massive investment or “sorry, we don’t do that.” Not anymore. With a dedicated 503B pharmacy focused on animal medications , you can now offer sterile compounded pet prescriptions without being a sterile compounder yourself. That means higher-margin services, specialized therapies, and zero regulatory nightmares. This is how you expand services without expanding risk. WORK WITH VETS WITHOUT STARTING A TURF WAR Here’s where many pharmacies get it wrong. They march into veterinary clinics asking for
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The Compliance System Every Pharmacy Needs
Compounding Is Booming, and Compliance Shouldn’t Be What Slows You Down
If it feels like everyone is suddenly getting back into compounding or trying to scale it, you’re not imagining things. Between GLP-1s and renewed interest in nonsterile and sterile compounding, pharmacy owners across the country are jumping in. And for good reason: Compounding can be a powerful revenue driver. But let’s be real. The biggest roadblock isn’t demand. It’s compliance. USP 795. USP 797. USP 800. Training logs. SOPs. Documentation. Inspections. One missed detail, and suddenly you’re dealing with fines, corrective actions, or worse, license restrictions. For many owners, that uncertainty alone is enough to slow growth or stop it entirely.
That’s exactly why we partnered with Pharmacy Compounding AI. And yes, all PBU members get 15% off at any subscription level.
THE REAL PROBLEM WITH COMPOUNDING ISN’T COMPOUNDING The actual act of compounding? Most pharmacies can handle that. The problem is everything wrapped around it. Compliance isn’t optional, and it isn’t simple. It’s pages of legal language, evolving regulations, and constant documentation. For many pharmacies, compliance eats up a massive chunk of technician time. Sometimes, half of a compounder’s job is paperwork instead of production. And the stakes are high. If you’re out of compliance, penalties can range from “fix this and document it” all the way to serious fines or regulatory action. That’s not a risk any owner wants hanging over their head. HOW PHARMACY COMPOUNDING AI CHANGES THE GAME Pharmacy Compounding AI was built for one reason: to make compounding compliance manageable, predictable, and stress-free. This is a purpose-built platform that uses artificial intelligence (AI) to guide pharmacies through the exact steps needed to stay compliant. Here’s what it does exceptionally well:
LESS COMPLIANCE CHAOS IS MORE TIME TO COMPOUND Here’s the part owners love most. When compliance is automated, your technicians get their time back. Instead of drowning in SOP updates and training paperwork, they’re compounding prescriptions, serving patients, and helping grow the business. At the same time, you’re reducing risk. Fewer compliance gaps mean fewer sleepless nights wondering, “Would we pass an inspection tomorrow?” More production. Less risk. Total peace of mind. AI ISN’T REPLACING YOU, IT’S BACKING YOU UP No human can keep every regulation straight unless compliance is their full-time job. Pharmacy Compounding AI combines regulatory expertise with artificial intelligence to take the heavy lifting off your plate. Think of it as your always-on compliance partner, one that doesn’t forget, doesn’t get overwhelmed, and doesn’t miss details. A NO-BRAINER MEMBER PERK Because we believe in tools that actually move the needle, all PBU members receive 15% off Pharmacy Compounding AI at any subscription level. If you’re starting compounding, expanding it, or already deep in the game, this is one of the smartest investments you can make. Compliance doesn’t have to slow you down. With the right system, it can actually help you grow your cash-based revenue with confidence. Check out Pharmacy Compounding AI on your Member Discount page, get 15% off, and finally check compliance off your to-do list for good.
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Creates SOPs for you based on your pharmacy’s compounding practices
• Guides you step by step through compliance requirements
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Documents employee training automatically
• Keeps you aligned with USP 795, 797, 800, and more
• Prepares you for inspections without panic or scrambling
Instead of guessing whether you’re doing things “right,” the system guides you through the process, asking the right questions, generating the necessary documentation, and keeping everything organized.
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A Skin Solution That Actually Works (and Pays Cash) Why Skin Health Might Be Your Pharmacy’s Next Profit Center
Skin issues are frustrating for patients and for prescribers. And for pharmacies stuck refilling the same topical steroids, immune modulators, and creams month after month without seeing real, lasting results. That’s exactly why Skinesa deserves your attention. This isn’t just another supplement fighting for shelf space. Skinesa is a clinically backed, cash-based skin probiotic that helps address the root cause of many chronic skin conditions: gut inflammation and dysbiosis. For independent pharmacies, this means better outcomes for patients and a smarter, cash-based revenue opportunity for your business. WHY SKIN PROBLEMS AREN’T JUST SKIN PROBLEMS Here’s the clinical reality many patients never hear: The cells lining the gut are closely connected to the cells that make up the skin.
When the gut is inflamed or out of balance, it often manifests on the outside as acne, eczema, rosacea, rashes, irritation, you name it. That’s why so many patients bounce from cream to cream with little long-term success. They’re treating symptoms, not causes . Skinesa flips that script by targeting gut health first. Calm the inflammation inside, and the skin often follows. Different patients, different conditions, but the same underlying mechanism. SKINESA IS A CLINICALLY PROVEN, EASY SELL What makes Skinesa stand out in a crowded supplement market is that they did the homework. Skinesa is backed by extensive clinical studies and real-world results. They approach their probiotic development almost like a prescription drug: testing, refining, and validating outcomes before ever bringing it to market.
And the before-and-after results? They’re not subtle. They’re striking . This is the kind of product that builds trust fast because patients can actually see the difference.
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TAKE A BREAK
DREAM EQUALITY FESTIVAL GROUNDHOG HEARTS KING
LINCOLN MUFFIN PANCAKE RABBIT ROSES
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Stronger You = Stronger Bottom Line The February Reset Patients Don’t Know They Need
By February, the gym is quieter, motivation is shakier, and that shiny New Year energy? Fading fast. In fact, studies suggest nearly 80% of New Year’s resolutions fall apart by this point. And that’s not because people don’t want to do better. It’s because pain, fatigue, stress, and poor sleep get in the way. This is where independent pharmacies can step in, not just as dispensers of medication, but as problem-solvers with smart, cash-based solutions that help patients stay on track and boost your front-end revenue. Let’s talk about two partner products that fit perfectly into a February “resolution reset”: Anodyne Shoes & Inserts and Lifecykel Functional Mushrooms . KEEP PATIENTS MOVING WITH ANODYNE SHOES AND INSERTS One of the most common resolutions every year? “I’m going to be more active.” Walking more. Working out. Getting back into movement. And then, boom, feet hurt, knees ache, hips flare up, backs tighten. Motivation disappears fast. That’s where Anodyne shines. While Anodyne is well-known for diabetic footwear, their shoe inserts are a quiet powerhouse for anyone trying to stay active. These inserts are designed to support the entire kinetic chain, including the feet, knees,
hips, and back, so patients can move with less pain and stiffness. If a patient quits their walking routine because their feet hurt, the problem isn’t a lack of motivation; it’s discomfort. Anodyne inserts remove that barrier and can help patients get back on track with their fitness goals. WHY THIS WORKS IN YOUR PHARMACY
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High stress
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Poor sleep
Enter Lifecykel Functional Mushrooms. Lifecykel products support energy, cognition, stress response, and sleep , without the jitters of caffeine or harsh stimulants. This makes them ideal for patients who want sustainable energy and mental clarity while pursuing their goals. Functional mushrooms are already gaining traction, and Lifecykel stands out for quality, simplicity, and strong merchandising support. WHY PHARMACIES LOVE LIFECYKEL
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Perfect add-on for patients starting or restarting fitness routines Easy recommendation for anyone complaining about joint or foot pain Cash-based, practical, and immediately felt by the patient
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Appeals to a broad audience (this one’s for everyone)
Member Perk: Anodyne offers our members an exclusive discount of 25% off on all OTC insert and sock orders (minimum purchase of 24 pairs) . Learn more in your membership portal on how to get started. LIFECYKEL: ENERGY, FOCUS, AND SLEEP WITHOUT THE CRASH Now, let’s talk about the other side of failed resolutions: burnout. Patients trying to eat better, work out, and stay productive often complain about:
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Easy to sample and explain
• Strong conversion when patients try it MEMBER PERKS INCLUDE:
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5% off all orders
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6 FREE 1-oz tinctures for patient sampling
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10% off the Point-of-Sale display, which is how most pharmacies launch their Lifecykel program
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Low energy
To open an account and receive discounts, email Chuck Schneider at Chuck@lifecykel.com . FEBRUARY IS YOUR MOMENT
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Brain fog
February isn’t the end of resolutions but the pivot point. Patients are either going to quit, or they’re going to look for help. Stocking cash-based products like Anodyne and Lifecykel positions your pharmacy as the place that helps patients stick with it. Less pain. More energy. Better sleep. Real results. And that’s good for your patients and your bottom line.
Now’s the time to lean in.
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Consistency Is the Ultimate Brand Power Move How the World’s Most Iconic Brands Stay Instantly Recognizable
Every great brand has a voice that sticks. Before you even see the logo, you know it’s them. Whether it’s Apple’s crisp confidence, Nike’s motivational punch, or Disney’s warm nostalgia, that’s the power of a consistent brand voice. It transforms businesses from “just another company” into trusted, recognizable favorites. And trust matters a lot. In fact, 81% of consumers say they must trust a brand before they’ll even consider buying. The surest way to build that trust? Consistency. When your tone, words, and energy stay aligned across every email, caption, and customer interaction, you create a relationship your audience can count on.
WHAT DOES ‘BRAND VOICE’ MEAN?
Yes, your brand voice is how you sound, but it’s also your company’s entire personality. Your values, mission, and spirit are made tangible through every sentence you publish and conversation you have. Your brand voice should be unique, recognizable, and impossible to fake. It’s the difference between Red Bull’s fearless adrenaline-filled energy and Lego’s creative playfulness. Each has a tone perfectly matched to what they stand for, and that alignment makes their messages hit home every time.
guidelines. Outline your tone, key personality traits, do’s and don’ts, and examples of real-world language that reflect your brand. Ensure that everyone on your team, from marketing to customer support, knows how to represent your brand effectively.
2. Adapt, but don’t abandon.
CONSISTENCY CREATES CONNECTION.
Your core voice should remain consistent, but your tone can adapt to suit the situation. Social media posts can be relaxed and conversational, while email newsletters can strike a balance between friendly and professional. The key is adaptability without losing your brand’s essence.
When your audience hears a familiar voice on your website, your Instagram post, or in a reply to their email, they feel grounded. They know what to expect. That reliability is what turns awareness into loyalty. Something powerful will happen as your brand’s voice begins to line up across every touchpoint. Your audience starts to feel like they know you. They see you as dependable, familiar, and, most importantly, trustworthy. That’s how loyalty forms, not from discounts or gimmicks, but from a steady, genuine voice.
3. Listen and refine.
Your brand voice isn’t carved in stone. It evolves as your audience, market, and values grow. Monitor engagement, review feedback, and watch how your community responds. If your tone feels dated or disconnected, adjust. Brands that stay relevant never stop listening.
BE THE INSTANTLY RECOGNIZABLE BRAND.
HOW TO KEEP YOUR VOICE STRONG AND STEADY
Your voice is your signature, and in a noisy digital world, it’s your most significant competitive edge. When your message sounds the same across every platform, your audience can identify it, trust it, and remember it.
1. Document your brand DNA.
Don’t leave your voice up to chance (or whoever’s managing your social media that day). Create detailed brand voice
So, stop blending in and start defining your voice. Because the most powerful brands speak with a voice their customers can’t forget.
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This is community-first marketing and trust-based growth that sticks.
referrals and immediately become the enemy. Veterinarians make a significant portion of their income from dispensing medications. Ignore that reality, and you’ll get nowhere. The smarter move? Complement, don’t compete. Focus on what vets don’t want to do or can’t do efficiently: specific compounds, sterile products, specialty dosing, or fulfillment support. When you position yourself as an extension of their care, not a replacement for their revenue stream, partnerships become possible. GO STRAIGHT TO PET OWNERS The fastest growth doesn’t come from vets. It comes from education. Most pet owners don’t know they can have their pet’s prescriptions filled at a pharmacy. Once they find out, many prefer it, especially when it’s local, convenient, and cash-transparent.
HOW TO START WITHOUT OVERTHINKING IT You don’t need a massive rollout. Start simple:
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Open an account with Animal Med Express (use your member discount available through your membership portal)
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Ask patients if their pets take medications
Order on demand
• Leverage Wedgwood Pharmacy when sterile compounds come up, which, as a member, you also have an exclusive discount to. That’s it. Pet medications are one of the easiest ways to grow cash-based revenue, increase loyalty, and future-proof your pharmacy, all without PBMs breathing down your neck.
If you’re not offering them, you’re leaving money on the table. And that’s a luxury no independent pharmacy can afford.
Want some patient marketing tactics that actually work? Try:
• Facebook ads targeting local pet owners (pets + location = gold) • Pet photo contests that grow your email and text lists • Pet food drives with local shelters that create goodwill and foot traffic • Pet treats at the counter that remind patients you’re also the place for pet care • Website updates and local SEO so you show up when someone searches “pet pharmacy near me”
HAVE A LAUGH
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This Is ‘Test and Treat’ Without the Red Tape The No-Doctor, No-Prescription OTC Model That Actually Works
“Test and treat” has become one of those buzz phrases that sounds great … until you realize it usually comes with a long list of requirements. Expanded scope. Collaborative practice agreements. Prescriptions. More paperwork. More friction. But what if you could offer true test and treat services (the kind patients love and trust) without doctors, prescriptions, or collaboration agreements? That’s exactly where OTC Test & Treat comes in. These are services you can run entirely inside your pharmacy. You test. You identify a need. You treat. You retest. You get results. And you build a stronger relationship with your patient in the process. Let’s break down three standout OTC Test & Treat options that check all the boxes: high margin, simple workflow, and zero regulatory headaches.
Member perk: All members receive 15% off wholesale through the partner discount page.
With one click, results integrate with Vitamin Lab, which creates a fully customized vitamin formula for that specific patient. No guessing. No generic blends. No competition from big- box stores. This is powerful because:
APPROVED MEDICAL SOLUTIONS: NITRIC OXIDE TESTING IN 5 SECONDS If you want the easiest possible test and treat entry point, this is it. Approved Medical Solutions offers a five-second saliva test for nitric oxide levels. No needles. No lab draws. You can literally run this test at the counter. Why nitric oxide?
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You’re solving a documented deficiency.
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You’re offering something patients can’t buy anywhere else.
JINFINITI: NAD TESTING AND TREATMENT DONE RIGHT
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You’re creating repeat, cash-based revenue.
NAD is everywhere right now. Patients are hearing about injections, IV clinics, longevity protocols, you name it. The problem? Most oral NAD products don’t actually work. Jinfiniti is the exception. Founded by Dr. She, one of the world’s leading NAD researchers, Jinfiniti is the only oral NAD supplement I recommend. Dr. She developed a formula that survives digestion and actually raises NAD levels when taken orally. He’s even spoken at our summit, so our members have had direct access to the science behind it.
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Most people are deficient.
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Low levels impact energy, weight loss, circulation, brain function, and ED.
Again, no prescriptions. No doctors. No barriers.
WHY OTC TEST & TREAT BELONGS IN EVERY INDEPENDENT PHARMACY OTC Test & Treat gives you everything pharmacies want right now:
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Patients feel the difference quickly.
What sets this product apart is safety. Their nitric oxide supplement is 100% oxalate-free, making it safe even for patients prone to kidney stones, something most competing products can’t claim. CELL SCIENCE SYSTEMS: MICRONUTRIENT TESTING THAT ACTUALLY SELLS Patients are skeptical of vitamins, and for good reason. Generic supplements don’t feel personal or productive. Cell Science Systems changes that. Their micronutrient test measures cellular levels of vitamins and minerals, not just what’s floating around in the bloodstream. From there, the magic happens.
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High-margin, cash-based services
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Simple workflows
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Stronger patient relationships
Here’s why this matters for your pharmacy:
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Zero scope-of-practice stress
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Patients want energy, mental clarity, and longevity support.
Visit the partner discount page today to access Jinfiniti, Approved Medical Solutions, and Cell Science Systems. Simply submit through the member portal to ensure you receive all available discounts and perks.
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You can test, supplement, and follow up without prescriptions.
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It’s a premium product patients are willing to pay for.
This is test and treat done the smart way.
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417 Ravenaux Dr. Southlake, TX 76092 561-379-7750 Membership.DiversifyRx.com
INSIDE THIS ISSUE
1 The Cash Revenue Stream Hiding in Plain Sight 2 Compounding Profits Are Real. Compliance Fear Is Optional. 3 Turn Chronic Skin Frustration Into Cash-Based Revenue 4 When Resolutions Slip, Revenue Doesn’t Have To 5 The Real Reason 81% of Buyers Trust Some Brands Over Others 7 The Easiest High-Margin Service You’re Not Offering Yet
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A PERFECT FIT FOR YOUR EXISTING PATIENT BASE You don’t need to hunt for new customers to make Skinesa work. Think about your current patients:
MEMBER-EXCLUSIVE DISCOUNT AND HOW TO GET STARTED As a member, you also get access to exclusive pricing on Skinesa. To learn more about stocking, selling, and securing your member discount, reach out directly to: Craig Presser at Craig.Presser@gmail.com or call 561-400-3811 . You can also explore more clinical details and visuals at Skinesa.com . Remember, Skinesa checks every box:
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Anyone using topical steroids
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Patients on immune modulators
• Chronic eczema, acne, or inflammatory skin conditions
• Frustrated people asking, “Is there anything else I can try?”
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Cash-based
That’s your Skinesa audience. This is targeted, high-intent outreach, not guesswork. And because Skinesa is cash-based , it fits perfectly into a diversified revenue strategy. No PBMs, no clawbacks, and no audits. MARKETING IS ALREADY DONE FOR YOU You’re not starting from scratch. Marketing materials for Skinesa are already built and ready to use. Shelf talkers, patient education pieces, and promotional templates are available to all members. All you have to do is log in to the portal and search “Skinesa” to access everything. Whether you’re a basic member or all-in, the materials are there. This makes it easy to educate patients, start conversations, and position your pharmacy as the go-to destination for real solutions.
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Clinically backed
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Easy to market
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Broad patient appeal
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Real, visible results
If you’re looking for a smart, low-friction way to expand offerings, improve outcomes, and strengthen patient loyalty, Skinesa is one worth putting front and center.
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1⃣ Friday Morning: I’ll send you an email with 3 simple questions. 2⃣ Your Turn: Reply when it is convenient for you. 3⃣ My Turn: I reply to you with specific instructions. 4⃣ You Do It: Your pharmacy grows. You make more money.
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