Stronger You = Stronger Bottom Line The February Reset Patients Don’t Know They Need
By February, the gym is quieter, motivation is shakier, and that shiny New Year energy? Fading fast. In fact, studies suggest nearly 80% of New Year’s resolutions fall apart by this point. And that’s not because people don’t want to do better. It’s because pain, fatigue, stress, and poor sleep get in the way. This is where independent pharmacies can step in, not just as dispensers of medication, but as problem-solvers with smart, cash-based solutions that help patients stay on track and boost your front-end revenue. Let’s talk about two partner products that fit perfectly into a February “resolution reset”: Anodyne Shoes & Inserts and Lifecykel Functional Mushrooms . KEEP PATIENTS MOVING WITH ANODYNE SHOES AND INSERTS One of the most common resolutions every year? “I’m going to be more active.” Walking more. Working out. Getting back into movement. And then, boom, feet hurt, knees ache, hips flare up, backs tighten. Motivation disappears fast. That’s where Anodyne shines. While Anodyne is well-known for diabetic footwear, their shoe inserts are a quiet powerhouse for anyone trying to stay active. These inserts are designed to support the entire kinetic chain, including the feet, knees,
hips, and back, so patients can move with less pain and stiffness. If a patient quits their walking routine because their feet hurt, the problem isn’t a lack of motivation; it’s discomfort. Anodyne inserts remove that barrier and can help patients get back on track with their fitness goals. WHY THIS WORKS IN YOUR PHARMACY
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High stress
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Poor sleep
Enter Lifecykel Functional Mushrooms. Lifecykel products support energy, cognition, stress response, and sleep , without the jitters of caffeine or harsh stimulants. This makes them ideal for patients who want sustainable energy and mental clarity while pursuing their goals. Functional mushrooms are already gaining traction, and Lifecykel stands out for quality, simplicity, and strong merchandising support. WHY PHARMACIES LOVE LIFECYKEL
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Perfect add-on for patients starting or restarting fitness routines Easy recommendation for anyone complaining about joint or foot pain Cash-based, practical, and immediately felt by the patient
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Appeals to a broad audience (this one’s for everyone)
Member Perk: Anodyne offers our members an exclusive discount of 25% off on all OTC insert and sock orders (minimum purchase of 24 pairs) . Learn more in your membership portal on how to get started. LIFECYKEL: ENERGY, FOCUS, AND SLEEP WITHOUT THE CRASH Now, let’s talk about the other side of failed resolutions: burnout. Patients trying to eat better, work out, and stay productive often complain about:
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Easy to sample and explain
• Strong conversion when patients try it MEMBER PERKS INCLUDE:
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5% off all orders
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6 FREE 1-oz tinctures for patient sampling
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10% off the Point-of-Sale display, which is how most pharmacies launch their Lifecykel program
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Low energy
To open an account and receive discounts, email Chuck Schneider at Chuck@lifecykel.com . FEBRUARY IS YOUR MOMENT
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Brain fog
February isn’t the end of resolutions but the pivot point. Patients are either going to quit, or they’re going to look for help. Stocking cash-based products like Anodyne and Lifecykel positions your pharmacy as the place that helps patients stick with it. Less pain. More energy. Better sleep. Real results. And that’s good for your patients and your bottom line.
Now’s the time to lean in.
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