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This is community-first marketing and trust-based growth that sticks.
referrals and immediately become the enemy. Veterinarians make a significant portion of their income from dispensing medications. Ignore that reality, and you’ll get nowhere. The smarter move? Complement, don’t compete. Focus on what vets don’t want to do or can’t do efficiently: specific compounds, sterile products, specialty dosing, or fulfillment support. When you position yourself as an extension of their care, not a replacement for their revenue stream, partnerships become possible. GO STRAIGHT TO PET OWNERS The fastest growth doesn’t come from vets. It comes from education. Most pet owners don’t know they can have their pet’s prescriptions filled at a pharmacy. Once they find out, many prefer it, especially when it’s local, convenient, and cash-transparent.
HOW TO START WITHOUT OVERTHINKING IT You don’t need a massive rollout. Start simple:
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Open an account with Animal Med Express (use your member discount available through your membership portal)
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Ask patients if their pets take medications
Order on demand
• Leverage Wedgwood Pharmacy when sterile compounds come up, which, as a member, you also have an exclusive discount to. That’s it. Pet medications are one of the easiest ways to grow cash-based revenue, increase loyalty, and future-proof your pharmacy, all without PBMs breathing down your neck.
If you’re not offering them, you’re leaving money on the table. And that’s a luxury no independent pharmacy can afford.
Want some patient marketing tactics that actually work? Try:
• Facebook ads targeting local pet owners (pets + location = gold) • Pet photo contests that grow your email and text lists • Pet food drives with local shelters that create goodwill and foot traffic • Pet treats at the counter that remind patients you’re also the place for pet care • Website updates and local SEO so you show up when someone searches “pet pharmacy near me”
HAVE A LAUGH
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