THE SHORTCUT TO A STRONG CLIENT RELATIONSHIP HOW TO MAKE THE FAQ VIDEOS YOUR LEADS WANT TO SEE
2. Press ‘record.’ It’s that easy! You’ll want to have a question or two in mind, but we don’t recommend
In the last few editions of this newsletter, we walked you through writing effective blog posts and dominating on social media with a minimum amount of effort and time. This month, we’re going to talk about another powerful tool every law firm should have in its digital marketing arsenal: FAQ videos. Videos are an ideal way to reach current and potential clients. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day . In our experience, FAQ videos are the most effective at building relationships because they answer the questions your clients and leads are already asking. So, how can you make your own FAQ videos and cash in on that client-converting power? Well, you have two options. First, you could outsource the process by hiring a professional film crew to set up the lighting, shoot the footage, and edit it for you. We do this all the time for our clients. However, this is absolutely NOT necessary for success. The second option is to create your own FAQ video in three steps: 1. Gather your equipment. By “equipment,” we really just mean your smartphone. In this day and age, selfie videos with imperfect sound quality are ubiquitous, and you’ll even get points for being more real and approachable. That said, if you want to go above and beyond, then you can easily buy a smartphone tripod and clip-on microphone online.
scripting your videos. They’ll look stilted and you won’t be as relatable. Instead, pretend someone has just asked you the
question and give your answer casually. Don’t
worry about cuts or doing multiple takes. Aim for between 30 seconds and two minutes of footage. 3. Edit (or don’t). After filming, you
can upload your video directly to your website or social media. There’s no need to edit unless you want to! If you feel like adding graphics, though, then download a free video editor. How simple or complex your FAQ videos are is up to you. If this process stresses you out, then we’re happy to do it for you! Give our team a call and we can send a film crew to your office to knock out a whole set of videos in an afternoon.
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If you’re looking for more great resources to drive your business forward, then take a look at this episode from our industry-leading podcast, “The Law Firm Marketing Minute.”
Why pay over $100 for a license to use Microsoft Excel when there’s a free spreadsheet app out there with just as much functionality, if not more, and is easier to use? That’s Google Sheets. Google has taken everything you’ve come to rely on with Excel (and Numbers if you’re a Mac user) and put it into an easy-to-use application. (Also, if this reads familiar to you — yes, it’s just like Google Docs from a couple of months ago!) Google Sheets has a similar look and feel to Microsoft Excel and even allows you to save your documents in an Excel, Numbers, or CSV format if you need to send something to someone on a specific platform. However, Google’s sharing settings allow total collaboration, so all people need is a Google email and they can view and edit documents you send them.
‘THE LAWS OF CONTENT MARKETING PART 1: CONTENT IS KING!’ – LFMM 307
Have you heard about our laws of content marketing? Marc recently came back to the show to outline each of these four laws and explain what they really mean. This episode covers the first law of content marketing, which states that content is king! If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at (800) 406-7229 to schedule a consultation!
Listen to this episode and find even more at LawFirmMarketingMinute.com and subscribe on Apple Podcasts or Spotify.
We use Google Sheets internally to organize data, manage our budget, and so much more!
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