Check out our October newsletter!
October 2025
HANSON HEADLINES
CraigHansonCPA.com • (701) 252-6190
Step Away to Come Back Stronger
RECLAIM YOUR MENTAL HEALTH
Mental health has been in the spotlight for the past few years, and for a good reason. Many Americans deal with extreme levels of stress and have difficulty offsetting feelings of anxiety and depression. We live fast-paced lives where very few of us can slow down, chill out, and enjoy some downtime without thinking about work or other stressors. While this might feel like it’s becoming the norm, we need to find ways to improve and maintain our mental health so we can be the best versions of ourselves. This month, we get a unique opportunity to develop strategies to support our self-care when we recognize World Mental Health Day. The mental health dilemma is more widespread than you might think. Your profession doesn’t matter, how much money you make, or whether you have a big, loving family; you can still experience high levels of stress that can compromise your mental health. Even professional athletes have been sitting out for weeks to focus on their mental health during recent seasons. Sometimes, we need a break, and there’s no weakness in admitting
I take seems to help because I always return the next day feeling rejuvenated and ready to go! Not everyone can simply walk away from their work when feeling overwhelmed. You may have projects or responsibilities you have to complete each day. However, you shouldn’t just sit in place and suffer in silence. Use breaks to your advantage. Take 15–20 minutes to walk around outside or even through the office. When you return to your desk, your perspective will readjust, and you’ll feel much better. Taking a break won’t cause the world to fall apart, and you can always make up anything important at the end of the day! There’s actually science behind the idea that walking or physical exercise can improve mental well-being. A recent Spanish study found that those who walked over 7,000 steps per day were 31% less likely to experience depression, and those who walked over 7,500 steps were even less likely to have symptoms.
If you start to experience a decline in your mental health or increased stress, take action. If you sit around and wait for it to get better on its own, it will only fester. Go for a walk outside, spend time with loved ones, or participate in one of your favorite hobbies. Each of these strategies has shown promising results when it comes to alleviating stress, anxiety, and depression.
that. We have to take care of ourselves physically, mentally, and emotionally if we want to function properly. Taking a moment for ourselves is one of the best things we can do. I have had many situations when I’ve started to feel stressed out, which causes my focus to drift away from what I should be doing. If I have nothing pressing, I’ll shut down for the rest of the day and get away from everything. I may grab my fishing pole and head to the water, or just relax at home in my garden. Whatever action
On World Mental Health Day, I encourage you to take some time for yourself. You won’t regret it!
–Craig Hanson
Have tax problems? Unsure what to do? Our Free video reveals what you should and should NOT do when you receive the dreaded letter from the IRS. CraigHansonCPATaxResolution.com
1 CraigHansonCPA.com
Published by Newsletter Pro | NewsletterPro.com
When Customers Speak, Let It Echo
User-Generated Content Can Boost Your Business
Marketing is a difficult beast for any business owner to tame. You have to determine your target audience, explore the best way to appeal to them, stay consistent with your branding, establish campaigns across various media, and so much more. It can get overwhelming quickly, leading many to fall into the trap of diverting most of their attention to marketing efforts while ignoring other business areas. While marketing is challenging,
good reviews. Adding the review as a text accompanying a picture of your product, service, or business will build trust for your brand and entice other potential customers to consider your company an option for their needs. If you don’t have many reviews or testimonials, encourage your current customers to leave some. Offering a small discount or gift in exchange for a review will generate more interest. Create opportunities for interaction. You can’t expect your clients and customers to do all the heavy lifting.
there are strategies to take the pressure off yourself and create new marketing materials without investing in a third-party company or spending hours of your workday exploring new campaign ideas. Social media has allowed businesses to connect with their customers with ease. Most of you already know this, as you’ve created social media accounts for your business hoping to communicate with customers effectively, discover any issues they’re having, and see how they interact with your products or services. You may not have realized that your current customer base may already be creating your next big marketing campaign. All you
You have to create opportunities for them to interact with you and your brand. One of the best ways to do this is by creating polls or asking questions on social media. Not only can this give you valuable information about your business, but it also has the potential to boost your brand awareness. As more people answer a poll, the more visible it becomes, introducing even more potential clients to your business.
Another great way to accumulate user- generated content for your marketing campaigns is to create contests for your customers. Ask them to submit images of them using your product or service or anything else related to your business. Offer a prize to increase participation. Just like that, you’re gaining more brand awareness while stocking up on images you can use for future social media posts or marketing campaigns. Utilizing UGC in your marketing efforts is one of the best ways to connect with your customer base, increase brand awareness, expand your community, and grow your business. UGC doesn’t have to come solely from your customers, either. Your employees can get in on the fun, too, showcasing your business in a different light and proving it’s a great place to work. So, what are you waiting for? Find a way to utilize user-generated content and include it in your marketing efforts!
have to do is capture their posts or messages and turn them into user-generated content (UGC). You can grow your brand and community by sharing genuine user experiences and thoughts. You may wonder where to start if you’ve never used user- generated content. Chances are that you already have the materials you need to put together a quick UGC campaign. Leverage reviews and testimonials. What are your clients saying about your business? Look through your reviews on Google, Yelp, or any other place where people discuss your business. Pick out your favorites and start using them in your marketing efforts. They’ll look great in your newsletter or website, but you can go even further by creating social media posts highlighting
2 CraigHansonCPA.com
Published by Newsletter Pro | NewsletterPro.com
... continued from Page 4
immediately to ensure they don’t miss out on something that could benefit them.
Testimonials How often have you heard a business owner say their product is the best on the market? Internally, we know anyone involved with a business will say whatever they can to convince us to make a purchase, leading many to disregard this tactic. Instead, you need other sources to state that your business is phenomenal. Encourage your customers to leave reviews and then promote those across your website and marketing efforts. If you can get experts to weigh in, you’ll see an even bigger boost! First Impressions Matter If someone walks into your business for the first time and has a bad experience, they won’t return. Smile and welcome everyone who enters your business, but pay attention to the first thing you say about your product or service. We unconsciously latch on to the first fact we hear about something, regardless of whether it’s true.
This is the anchoring effect. Use it to your advantage by talking highly about your product, service, or business to everyone you meet!
HAVE A Laugh MUSIC, LOUNGES, AND MIDAIR DANCING THE RISE OF PARTY PLANES
Air Canada was all in on the trend. On transatlantic flights between Toronto and Europe, the upper deck of their 747 became a full-on disco. Passengers danced to 8-track tunes beside mirrored walls. You could hit the dance floor even at 35,000 feet. They weren’t the only ones, either. United Airlines turned its upper deck into the “Friendship Room,” while Qantas called theirs the “Captain Cook Lounge.” Singapore Airlines had the “Raffles Lounge,” which came equipped with slumberettes for anyone looking to lie down after an in-flight drink or two. And American Airlines even had a piano in the back of the plane. It wasn’t exactly a grand piano — more of a sturdy Wurlitzer organ — but it gave fliers something to gather around. The goal of these airlines was to create a glamorous experience for passengers. But the good times didn’t last long. By the early 1980s, most airlines had traded disco lights for passenger capacity, and the lounges and passenger bars faded out. People were flying more than ever, but the party plane era quietly ended. Still, it’s fun to look back on this period of air travel when the additional space in bigger planes meant bars, lounges, and music. For a little while, at least, flying came with cocktails, conversation, and maybe even a chance to dance down the aisle.
3 CraigHansonCPA.com
Published by Newsletter Pro | NewsletterPro.com
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
905 James Ave. NE • Jamestown, ND 58401 (701) 252-6190 • CraigHansonCPA.com Inside This EDITION
Have tax problems? Unsure what to do? Our Free video reveals what you should and should NOT do when you receive the dreaded letter from the IRS. CraigHansonCPATaxResolution.com
1.
Manage Your Stress Before It Manages You
2.
Your Customers Are Your Best Marketers 3. Disco at 35,000 Feet 4.
Neuromarketing Tactics You Should Be Using
MARKETING STRATEGIES BACKED BY BRAIN SCIENCE Turn Psychology Into Profit
Figuring out the best way to scale your business can be incredibly challenging. You can invest in marketing efforts, hire the best candidates, and price your products competitively, but you can still come up short on your goals. Wouldn’t it be easier if you could tap directly into your customers’ minds to encourage them to shop with your business? While this might sound like science fiction, neuromarketing is a promising business strategy taking industries by storm.
making, emotional responses, and motivation. By utilizing current psychological research, one can capitalize on how people’s brains function to get them to purchase from their business. Let’s explore a few strategies that could help your business.
Fear of Missing Out (FOMO) Nobody wants to miss out on
the next big thing, whether it’s a life-changing product, theory, or trend. You can take advantage of FOMO by offering time-sensitive promotions and limited-time offers.
Neuromarketing is the process of using neuroscience to market to your customer base. It involves understanding the underlying thought processes influencing consumer decision-
By promoting the idea of scarcity and urgency, you
trigger your clients’ decision- making process, convincing them to buy
Continued on Page 3 ...
4 CraigHansonCPA.com
Published by Newsletter Pro | NewsletterPro.com
Page 1 Page 2 Page 3 Page 4Made with FlippingBook Ebook Creator