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immediately to ensure they don’t miss out on something that could benefit them.
Testimonials How often have you heard a business owner say their product is the best on the market? Internally, we know anyone involved with a business will say whatever they can to convince us to make a purchase, leading many to disregard this tactic. Instead, you need other sources to state that your business is phenomenal. Encourage your customers to leave reviews and then promote those across your website and marketing efforts. If you can get experts to weigh in, you’ll see an even bigger boost! First Impressions Matter If someone walks into your business for the first time and has a bad experience, they won’t return. Smile and welcome everyone who enters your business, but pay attention to the first thing you say about your product or service. We unconsciously latch on to the first fact we hear about something, regardless of whether it’s true.
This is the anchoring effect. Use it to your advantage by talking highly about your product, service, or business to everyone you meet!
HAVE A Laugh MUSIC, LOUNGES, AND MIDAIR DANCING THE RISE OF PARTY PLANES
Air Canada was all in on the trend. On transatlantic flights between Toronto and Europe, the upper deck of their 747 became a full-on disco. Passengers danced to 8-track tunes beside mirrored walls. You could hit the dance floor even at 35,000 feet. They weren’t the only ones, either. United Airlines turned its upper deck into the “Friendship Room,” while Qantas called theirs the “Captain Cook Lounge.” Singapore Airlines had the “Raffles Lounge,” which came equipped with slumberettes for anyone looking to lie down after an in-flight drink or two. And American Airlines even had a piano in the back of the plane. It wasn’t exactly a grand piano — more of a sturdy Wurlitzer organ — but it gave fliers something to gather around. The goal of these airlines was to create a glamorous experience for passengers. But the good times didn’t last long. By the early 1980s, most airlines had traded disco lights for passenger capacity, and the lounges and passenger bars faded out. People were flying more than ever, but the party plane era quietly ended. Still, it’s fun to look back on this period of air travel when the additional space in bigger planes meant bars, lounges, and music. For a little while, at least, flying came with cocktails, conversation, and maybe even a chance to dance down the aisle.
3 CraigHansonCPA.com
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