Craig Hanson CPA - October 2025

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905 James Ave. NE • Jamestown, ND 58401 (701) 252-6190 • CraigHansonCPA.com Inside This EDITION

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Manage Your Stress Before It Manages You

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Your Customers Are Your Best Marketers 3. Disco at 35,000 Feet 4.

Neuromarketing Tactics You Should Be Using

MARKETING STRATEGIES BACKED BY BRAIN SCIENCE Turn Psychology Into Profit

Figuring out the best way to scale your business can be incredibly challenging. You can invest in marketing efforts, hire the best candidates, and price your products competitively, but you can still come up short on your goals. Wouldn’t it be easier if you could tap directly into your customers’ minds to encourage them to shop with your business? While this might sound like science fiction, neuromarketing is a promising business strategy taking industries by storm.

making, emotional responses, and motivation. By utilizing current psychological research, one can capitalize on how people’s brains function to get them to purchase from their business. Let’s explore a few strategies that could help your business.

Fear of Missing Out (FOMO) Nobody wants to miss out on

the next big thing, whether it’s a life-changing product, theory, or trend. You can take advantage of FOMO by offering time-sensitive promotions and limited-time offers.

Neuromarketing is the process of using neuroscience to market to your customer base. It involves understanding the underlying thought processes influencing consumer decision-

By promoting the idea of scarcity and urgency, you

trigger your clients’ decision- making process, convincing them to buy

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