AUDIENCES
Award Winning Digital Content
Investing in technology ensures that TPT can provide more personalized programming and accessible programming to audiences. The installation of a new antenna in the summer of 2023 was the first step to converting TPT broadcast to NEXTGEN TV, the next evolution of broadcast technology. NEXTGEN TV improves efficiency of broadcast and will provide a stronger signal to those at the edges of our coverage area. In the future, the technology will allow TPT to provide more personalized viewing experiences to viewers and serve as an essential resource for first responders during community emergencies. Technology for the Future of Television
TPT is recognized across the PBS system for our innovative digital content. In addition to local digital series, TPT produces two national award-winning series – Subcultured and Sound Field – for PBS Digital Studios. Subcultured is an original documentary series that sheds a light on lesser-known subcultures that inspire and influence mainstream culture today. Sound Field is a popular music education series. This year, Sound Field premiered a hip-hop focused season to align with PBS’s promotion of Fight the Power , a documentary on the history of hip-hop.
Next Avenue
National Recognition • “I Went Clubbing in Virtual Reality,” Subcultured , Silver Telly Award
Digital Transformation Leader
In 2012, TPT launched Next Avenue, an online platform for adults age 50+. Next Avenue serves a broad and loyal national audience. This year, the site received 5.1 million visitors and 2.5 million individuals were reached on social media platforms. Media partners, including Forbes.com, MarketWatch, and PBS.org, regularly pick up Next Avenue stories, bringing them to larger audiences. In the summer of 2023, Next Avenue launched a new initiative to support caregivers with the creation of a “caregiving hub.” The caregiving hub is the first multi-platform content initiative for Next Avenue and connects readers with community and expert advice.
• “I Went Clubbing in Virtual Reality,” Subcultured , Webby Award Nomination • “How is the Gay Rodeo Different,” Subcultured , GLAAD Award Nomination • “The Story Behind the Music of Drumline,” Sound Field , Silver Telly Award
In 2021, TPT was among 75 media stations selected to participate in the Poynter Institute’s Digital Transformation Program (DTP), a rigorous educational effort to educate, assist, and coach public media organizations on how to transform their digital operations and culture. This year, TPT developed a cross- functional team that is reimagining how to better serve our audiences, and to support digital innovation now and in the future.
Our TPT TikTok channel received 3 million video views and 405,891 engagements. The MinneHistories TikTok series was selected as a top project in the national “Local That Works” competition run by the Current , a national news organization covering public media.
National Awards for Next Avenue
• Next Avenue Newsletter, National Mature Media Awards, Gold Award, Newsletter/Newspaper • “I Had Dementia for Five Minutes: Here’s What I Learned,” National Mature Media Awards, Gold Award, Online/Digital Resource • “We Are Those Guys: Four Decades on the Pacific Crest Trail,” National Mature Media Awards, Bronze Award, Online/Digital Resource • “Dementia Charity Is a Labor of Love,” National Mature Media Awards, Bronze Award, Newsletter/ Newspaper
I marvel that much of the value of the Next Avenue newsletter is learning something I didn’t know I needed to know! – NEXT AVENUE READER
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TPT.ORG
REPORT TO THE COMMUNITY
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