The Jockey Club
I am pleased to report reached millions of people last year, and our ambassador work with Bryony Frost, along with numerous participants and credible personalities. I can only see this increasing as a priority in the years ahead if we are to make the in-roads we wish to. This complements the efforts of partners such as ITV, who are doing a great job growing the regular audience for our sport on their platforms. To capture the public’s imagination, however, and to bring to life the stories of our leading characters in the sport, we need to let people in. Racecourses do not control the kind of access I am talking about, so stakeholders must work together if we are to grow as a sport. Others,
such as American football through the NFL, football through Manchester City and rugby through the All Blacks to name three, have derived huge benefits from their stories and characters being brought to life by participating in Amazon’s ‘All or Nothing’ fly-on-the- wall series, for example. F1’s behind-the-scenes docu-series ‘Drive to Survive’ aired on Netflix recently, while Britain’s Youngest Football Boss available through BBC iPlayer has shone a light on women’s football. I look forward to racing achieving similar exposure for our fantastic people and stories. In 2018 we also made significant investments in our website and our app, and are increasingly using
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