Baker Auction - Dec/Jan 2019/2020

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3 Essential Tips for Using Facebook Live And Making Your Broadcast a Success

Anyone who’s worked with us before knows that we flip the auctioneering process on its head. If you’ve ever worked with another auctioneer before, know that working with us to put on your organization’s benefit auction will be a completely different experience. If the auctioneering process were a physical building and Baker Auction Company were a construction crew, we would be doing a lot more than minor renovations — we would level the building and tear up the foundations. That’s how much we change the process, which means constant communication with us prior to your event is 100% essential. We want your auction to be a roaring success, and if you invite us into the process, we will make sure that every little detail gets put in place so that can happen. One problem that I’ve run into, however, is that some organizations think they don’t need to communicate with us much since they’ve already been through the process. To be fair, this is a pretty reasonable misunderstanding. If we’ve worked with you before, why would we need the same levels of collaboration and communication as the first time? Well, the answer is this: To do the best job hosting your auction, we need to be keyed in on every detail, and details can vary year to year, no matter how similar this auction is to your last one. There are more than 7,000 diseases in the world that can be considered rare. Sometimes, only two children in an entire state have a certain disease. This means it’s very difficult for some families to get the medical support their children desperately need. That’s what Rays for Rare is all about. From taking care of simple household chores to connecting families with medically fragile children to each other, our mission is to make sure that these families and their children feel supported amidst incredibly challenging circumstances. Just like we want to inspire connection and collaboration among families, Rays for Rare is also all about collaborating with businesses and organizations who support our cause. When we learned about Baker Auction Company from another business partner of ours, we jumped at the opportunity because the auctioneer we had previously employed for the Sunshine Gala just wasn’t working out. Long story short, he was more “old- school,” whereas our progressive organization operates more like a tech A Genuine Care for Our Cause What I Loved About Working With Baker Auction Company

Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a gold mine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you with more issues than you started with. With that in mind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it.

1. Record for at least 10 minutes.

If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible.

2. Prioritize good production quality.

You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example, your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on having more than one person in the video, use microphones to ensure your audience can hear you. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at 3. Engage with the comment section.

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