SPONSORSHIP, EXHIBITION AND ADVERTISING 2025-26
As only Chartered body for the pay professions, the CIPP is uniquely positioned to place your organisation in front of key decision makers
THINK PAY THINK CIPP
BDO value the strong relationship we have built with the CIPP. We work with them in a number of areas: membership for all our National Payroll Team to ensure they receive the highest level of support in their roles; education, with over 90% of our National Payroll Team holding a CIPP-approved qualification; and through attending, presenting, exhibiting, and sponsoring the Annual Conference and Exhibition. In all areas, we find the CIPP to be professional, supportive, informative, and helpful. Everyone there is a pleasure to deal with.
Maria Mason ChMCIPPdip Partner, BDO LLP
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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CONTENTS
WHO WE ARE
4 5 7
OUR AUDIENCE
OUR EVENTS
Annual Conference and Awards
8 9
Pay Live
Payroll Services Summit National Payroll Week
11 13
PROFESSIONAL MAGAZINE
15 17 19
DIGITAL
GET IN TOUCH
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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WHO WE ARE The Chartered Institute of Payroll Professionals (CIPP) is the UK’s leading authority for people working in pay. Trusted by thousands of professionals and organisations, we provide the latest insights, compliance, expertise, and industry connections that keep pay running smoothly across every sector. Our communications, events, and digital platforms are where the pay communities come together to learn, share best practice, and discover the latest products and solutions shaping the industry. With more than four decades of experience, the CIPP offers access to a highly engaged professional audience that values quality, credibility, and thought leadership. When you work with us, your brand is positioned at the heart of the profession.
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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OUR AUDIENCE The CIPP’s audience is made up of the UK’s most trusted pay professionals. The people businesses rely on to ensure their employees are paid accurately, on time, and in full compliance with legislation. They’re not just responsible for pay delivery – they’re the influencers and decision-makers shaping the future of strategy, technology, and supplier choice. Our reach spans: ● In-house teams within leading UK and global employers ● Bureau professionals managing services for multiple clients ● HR, finance, and reward leaders who oversee pay operations ● Software and service providers Across our print, digital, email, and event channels, your brand can engage directly with a highly targeted professional community that values credible insights, practical solutions, and meaningful industry connections. Advertising with the CIPP places your products and services directly in front of the professionals who influence decisions, make recommendations, and drive purchasing within their organisations.
5,000+ Pay professionals
8,200 * Individuals receiving CIPP membership benefits
attended CIPP events in 2025
Our members and customers are highly engaged pay professionals who influence key business decisions across HR, finance, and technology. Partnering with the CIPP gives you access to this audience.
41% * of our customers are manager level or above and in a decision-making role
752,000 * Users to the CIPP website 34,917 ** Followers on our social media channels
35,724 * Engagements on social media posts
*Correct at time of publication ** Figures based on CIPP 2024 financial year
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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AVAILABLE OPPORTUNITIES
2,000 ATTENDED CIPP FACE TO FACE EVENTS IN 2025
6,500 ATTENDED CIPP WEBINARS OR ONLINE EVENTS IN 2025
OUR EVENTS
The CIPP’s events are where the pay community comes together to learn, connect, and celebrate.
Each event provides an opportunity for organisations to raise their profile, engage directly with individuals, and demonstrate thought leadership within the industry. From our flagship Annual Conference and Exhibition, to specialist forums, and the prestigious Annual Excellence Awards, our events programme offers a range of opportunities to meet decision-makers, showcase your solutions, and strengthen your presence in the market. Whether your goal is to build brand awareness, generate new leads or simply be seen alongside the leading voices in the pay community, the CIPP’s events deliver meaningful engagement and lasting connections.
We find it really beneficial to be here and to have those conversations, understand the market and listen to employees and employers to help develop and build solutions that benefit them. And that’s what we’re really about.
Caine Bingham, Head of Partnerships, Experian (Annual Conference and Exhibition 2025 headline sponsor)
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
Annual Conference and Awards
CIPP’S ANNUAL CONFERENCE & EXHIBITION
7-8 OCTOBER 2026
The highlight of the events calendar is our Annual Conference and Exhibition and Annual Excellence Awards. These events bring together hundreds of pay professionals for two days of learning, networking and celebration.
As the flagship event for the payroll profession, ACE provides the ideal platform for your brand to engage directly with key decision-makers and industry influencers. From exhibition stands to award sponsorships, the event offers powerful opportunities to promote your brand, demonstrate your expertise, and build lasting connections.
Explore all the opportunities in our Conference and Awards sponsorship pack
Check out the videos
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
PAY
26
Pay Live
Who attends
3 MARCH 2026
Pay Live is our one-day event packed with expert insights, practical guidance and interactive sessions. It’s designed to help professionals stay ahead of legislation, technology, and best practice. It’s a dynamic environment for networking and discovery, offering organisations the chance to engage directly with people in the industry who may be seeking trusted partners and innovative solutions.
50% Manager / Lead / Supervisor 13% Administrator / Coordinator / Officer 10% Consultant / Specialist / Advisor 10% Director / Head / Partner 9% Executive / CEO 8% Other
Available packages ● Headline ● Exhibition and workshop ● Exhibition Stand only
See page 10 for details of what’s included
Check out the video below
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
Pay Live cont
Headline conference sponsor This package offers the highest visibility across the event, providing the perfect platform to connect with all delegates. As headline sponsor, your brand becomes part of the event’s marketing, reaching CIPP members and all communication channels. Pre-event ● Acknowledged as Headline Sponsor on Pay Live page on CIPP website ● Logo featured on all marketing materials (print, digital, e-newsletters, website) ● 200-word profile, logo, and links on Pay Live / CIPP website ● Right to use ‘Headline Sponsor’ logo in own marketing ● One full-page, full-colour advert in Professional magazine During event ● Premium 2x2m exhibition stand ● Prominent branding across venue signage, stage graphics, delegate information, and registration desk insert ● Acknowledgement across CIPP social media channels ● Lead scanner app ● 20 minute session on topic of your choice, subject to CIPP approval ● Five minute welcome Post-event ● Recognition as Headline Sponsor in all post-event PR and marketing ● Opportunity to include a sponsor quote
Exhibition stand The exhibition hall is the hub of activity and networking, giving exhibitors prime opportunities to showcase solutions and build valuable relationships. ● Listing on Pay Live page on the CIPP website including logo, and link to URL of your choosing ● Exhibitor logo to appear on Pay Live / CIPP website ● 2x2m tabletop exhibition stand (includes table, two chairs and tablecloth) ● Power socket ● Company logo on all promotion ● Lead scanner app
£3,000+VAT
Exhibition and workshop sponsor package Workshop sponsorship is an excellent way to showcase your expertise. Alongside your exhibition presence, it offers exposure to payroll professionals eager to learn about your products or services. All benefits from exhibition stand only package (see below) plus ● 20 minute session on topic of your choice, subject to CIPP approval ● Logo to appear on any marketing materials promoting your session ● Opportunity to provide other client / case study speakers ● Extra marketing, your company logo will appear on promotional material where the session is promoted (where space allows) ● Listed on the conference programme ● Lead scanner app
● One full-page advert in Professional magazine ● Dedicated post-conference email to all delegates
£10,950+VAT
£5,500+VAT
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
PAYR LL SERVICES 2026 8 SEPTEMBER London SUMMIT
Payroll Services Summit
Who attends
31% Manager / Lead / Supervisor 24% Administrator / Coordinator / Officer 13% Consultant / Specialist / Advisor 13% Director / Head / Partner 11% Executive / CEO 8% Other
8 SEPTEMBER 2026
The Payroll Services Summit event was launched in 2025 to give bureaus and service providers a space that’s just for them. Recognising the importance of service providers to the pay industry, this event is focused, relevant, and packed with insight. It’s a great opportunity for businesses to connect with a targeted audience, share solutions, and build relationships.
210 ATTENDEES IN 2025
Check out the video below
Available packages ● Exhibition stand and workshop ● Exhibition stand only ● Drinks sponsor
See page 12 for details of what’s included
L
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
Payroll Services Summit cont
Exhibition stand only Engage directly with potential customers during the dedicated exhibition sessions built into the programme.
Workshop and exhibition package
Drinks sponsor Showcase your brand’s generosity and hospitality as the official drinks sponsor. Your logo will be prominently featured across event materials as the exclusive Drinks Sponsor.
Includes all benefits of the standard exhibition package, plus : ● Two company representatives included ● Premium exhibition stand at the event (3m x 2m) ● Your brand featured across all pre- and post-event marketing materials, as well as on the CIPP website ● Thought leadership article in the next issue of Professional magazine ● Promotion via social media channels ● Networking at the drinks reception ● 20 minute session on topic of your choice, subject to CIPP approval £5,500+VAT
£3,000+VAT
£2,500+VAT
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
National Payroll Week
NATIONAL WEEK 2026 PAYR LL
7-11 SEPTEMBER 2026
Who attends
National Payroll Week is the CIPP’s annual celebration of the essential contribution payroll professionals make in ensuring employees are paid accurately and on time. The campaign inspires others to #ChoosePayroll as a fulfilling and rewarding career. Throughout the week, the campaign drives exceptional social media engagement and features a series of free online webinars delivered by CIPP experts and leading voices from across the industry. Sponsoring National Payroll Week offers a standout opportunity to elevate your brand, engage with a broad community of professionals, and demonstrate your commitment to the payroll profession. From nationwide visibility to the exclusive launch event at London’s iconic Sky Garden, it’s the ultimate platform to celebrate and champion the industry.
47% Executive / C-Suite 23% Manager / Lead / Supervisor 18% Director / Head / Partner 6% Other
5% Consultant / Specialist / Advisor 1% Administrator / Coordinator / Officer
Check out the video below
Available packages ● Headline event sponsorship ● Event sponsorship
See page 14 for details of what’s included
2,400 DELEGATES ON WEBINARS DURING NPW25
4,875 DIGITAL PACK DOWNLOADS IN 2025
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EVENT OPPORTUNITIES
National Payroll Week cont
Headline event sponsorship Feature prominently and show your commitment, dedication and support to promoting the pay professions as headline sponsor. ● Logo to appear as headline sponsor in all marketing communications including website, social media, emails, downloadable pack, and Professional magazine ● Advert within NPW digital pack (max file size 5mb) ● Direct email to be sent on day one of National Payroll Week ● Logo to appear prominently on logo wall background during launch event at the Sky Garden in London ● Attendance for two representatives and five guests at the launch event at the Sky Garden in London ● One webinar ● Five minute audience welcome at the Sky Garden £11,770+VAT
Event sponsorship Demonstrate your support for the pay communities as a sponsor during National Payroll Week. ● Logo to appear in all marketing communications including website, social media, emails, downloadable pack, and Professional magazine ● One webinar to take place during National Payroll Week, content to be agreed with CIPP. Logo to appear on logo wall background during launch event at the Sky Garden in London ● Attendance for two representatives and five guests at the launch event at the Sky Garden in London
£7,300+VAT
4 OPPORTUNITIES AVAILABLE
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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PROFESSIONAL MAGAZINE
6,000 PEOPLE RECEIVING PRINTED PROFESSIONAL MAGAZINE
Your brand deserves premium visibility in the UK pay community’s leading publication. Professional magazine reaches thousands of CIPP members and key industry decision-makers, providing direct access to the heart of the pay professions. Featuring your company positions you as an industry leader, offering the perfect platform to showcase your expertise, generate quality leads, and build nationwide recognition within the profession.
1,650 AVERAGE ONLINE VIEWS OF DIGITAL VERSION
See page 16 for available opportunities
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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MAGAZINE OPPORTUNITIES
Magazine opportunities cont
Thought leadership content Don’t just take part in the conversation, lead it.
Directory listing (12-month listing) Stay visible all year round. Your business featured in a trusted resource, used by pay professionals and decision makers. Available digitally and physically, a listing in our useful contacts directory gives your services visibility and individuals a direct contact to your organisation.
Sent six times a year to our members, featuring in Professional is an excellent way to position your organisation as a thought leader by sharing your expert insight, analysis and commentary.
Key benefits: ● Establish your company as an industry leader. ● Share your expertise with an engaged professional audience. ● Strengthen your brand’s credibility and reputation. ● Align with the CIPP’s trusted voice in the pay communities. £2,250+VAT
Key benefits ● Year-long exposure to a targeted professional readership. ● Be listed among reputable and recognised suppliers. ● Build brand awareness and credibility. ● An accessible way to stay front of mind. £1,999+VAT
Full page advertisement (A4) Your brand deserves visibility in the UK’s leading publication for pay professionals Read by 6,000+ industry professionals, an A4 advertisement in the CIPP’s Professional magazine is an excellent way for you, your brand, and your products to receive visibility and reach a plethora of professionals.
Key Benefits: ● High-impact visual presence to a targeted audience. ● Promote your services, events, products, and brand, with confidence.
AD
● Reach professionals across print and digital formats. ● Reinforce your reputation as an industry frontrunner. £1,999+VAT
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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43% OPEN RATE ON EXTERNAL EMAILS OVER THE LAST 12 MONTHS 3%
45% ENGAGEMENT RATE OVER THE LAST 12 MONTHS
DIGITAL
Reach your audience where they are, when it matters most.
8,137 *
Our digital platforms offer targeted, high-impact opportunities to showcase your brand through our website, email communications, and social media channels. Connect with engaged professionals, amplify your message, and drive measurable results with campaigns designed to deliver maximum visibility and engagement.
CLICK THROUGH RATE ON EXTERNAL EMAILS (INDUSTRY AVERAGE 1-3%)
PEOPLE RECEIVING NEWS ONLINE NEWSLETTER EACH WEEK *
Direct email campaign Directly reach your target audience.
Feature article - News Online weekly newsletter Your story, delivered weekly. Feature your company, story, insights or news in the CIPP’s weekly email to thousands of professionals. Sent every Wednesday, News Online updates our members on the latest news within pay, and is a fantastic way to ensure your organisation can be part of the trusted voice bringing news and updates to professionals.
7,400+ CIPP members and contacts
Send a tailored message to every contact in the CIPP’s email database. Whether you want to advise
the audience, send valuable information on compliance, or announce your latest webinar, direct emails are a fantastic way to directly reach people across the pay industries.
Key benefits ● Connect with an opted-in, GDPR-compliant audience. ● Targeted and measurable engagement. ● Ideal for lead generation and event promotion. ● Leverage the trust of the CIPP brand. £2,750+VAT
Key benefits ● Consistent exposure in a highly regarded newsletter. ● Showcase expertise and build thought leadership. ● Drive website traffic and engagement. ● Reach readers who value CIPP-endorsed content. £1,450+VAT
* Figure based on 5 November 2025 sending log
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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EMAIL, SOCIAL AND WEB
Digital opportunities cont
Website Banner Advert - CIPP homepage (One month) Be front and centre. Your brand showcased on the most-visited page of the CIPP website. With a prominent positioning, your business will be proudly displayed on our website. Be it your products, services, or an upcoming event, with a one-month feature on our website homepage, visited by over 7,000 individuals monthly, you’ll be at the forefront of their minds.
LinkedIn Social Media Post Join the professional conversation.
29,000+ followers
Tap into the CIPP’s online community of over 29,000 followers by utilising our social platform for your business. Whether a product, service or event, showcase your business to our engaged community and ensure you’re accessing a key, dedicated community.
Key benefits ● Reach a highly relevant professional network. ● Enhance your brand’s visibility and engagement. ● Drive conversations, shares, and organic reach. ● Ideal for launches, events, and brand storytelling. £950+VAT
Key benefits ● Prime digital real estate.
● Boost awareness and site click-throughs. ● Align your brand with the CIPP’s professional reputation. ● Perfect for short-term campaigns and product launches. £2,000+VAT
To discuss any of our media or event opportunities, please contact the team at commercial@cipp.org.uk
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Interested? Speak to the team today For information on all our opportunities and how we can work with your organisation, contact the Commercial Development Team
Commercial Development Team
commercial@cipp.org.uk
Book a call
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