Do you find it difficult to post consistently on social media… even with the templates Practice Promotions provides? We get it. For many clinic owners, the thought that “I should be doing more on social media” is always nagging at the back of their minds. It’s just hard to come up with good post ideas, create professional content that looks good, AND post consistently across all your social media accounts.
Insider Circle PRACTICE MARKETING TIPS • SEPTEMBER 2O24 Are You Trying To Reach Patients On SOCIAL MEDIA?
Insider Circle PRACTICE MARKETING TIPS
SEPTEMBER 2024
Are you Trying To Reach Patients On SOCIAL MEDIA?
Do you find it difficult to post consistently on social media… even with the templates Practice Promotions provides? We get it. For many clinic owners, the thought that “I should be doing more on social media” is always nagging at the back of their minds. It’s just hard to come up with good post ideas, create professional content that looks good, AND post consistently across all your social media accounts. But if you’re NOT on social media, you’re missing out on patients! Worse still, past patients might see your competitors on social media instead of you.
DIGITAL NEWSLETTERS. Boost patient reactivations and referrals when you send out custom digital newsletters. BRAND SPECIALIST. Your Patient Engagement Specialist will take social media OFF your plate and help you connect with patients on social media the way you should. Just imagine…in one month, you see lots of people engaging with your social media content. You get more traffic to your digital newsletters and more reactivated patients. You’re proud of how you look online. Best of all—you didn’t waste any time agonizing over what to post, because it was done for you. Add on the Patient Engagement System TODAY! Just call or text 804-655-0488 or visit PracticePromotions.Net/PES to schedule your call. If you like what you see on your demo of the Patient Engagement System, you’ll sign a simple one-page addendum to your existing marketing plan. Then you’ll get custom social media & digital newsletters within a month! Why waste time doing social media yourself when you could get a team of designers and brand marketers to do it for you? Text 804-655-0488 to add on done-for-you social media marketing and digital newsletters TODAY!
Your social media headaches stop here.
We’re launching a new add-on to your marketing plan. The NEW Patient Engagement System makes it EASY for you to connect with past patients over social media and digital newsletters. It includes… DONE-FOR-YOU SOCIAL MEDIA that makes it fast and easy for you to connect with past and new patients online. You’ll get 8 posts a month. Plus, you’ll save time and look great online.
Upgrade Your Social Media!
Visit PracticePromotions.Net/PES Text 804-655-0488 To Add On Done-For-You Social Media Marketing + Digital Newsletters!
5 Fall Social
Media Ideas For Your Clinic
Social media marketing is more than just a way to get new patients. It can help your practice build awareness and educate potential patients about PT or Chiro and how it can help them heal and resume an active lifestyle. As we embrace the coming fall season, implement these 5 social media tips to connect with your audience and utilize the fall season to the fullest 1 CONNECT SEASONAL ACTIVITIES TO PT/CHIRO Social media content needs to be relevant and current to appeal to users as they scroll through their newsfeeds. Share preventative tips, home exercises, and articles on how your treatment can improve performance and recovery times for fall sports and activities like football and soccer. Also, be sure to have visually engaging images that capture the core of your content.
their posts. Do you treat a lot of patients from the local high school sports team? Wish them “Good Luck” on that night’s game or conference through a short post or status update.
You could post about pumpkin painting ideas, local apple picking spots, healthy snacks etc.
5 POST FUN PICTURES OF PRACTICE EVENTS A picture is worth 1000 words (and lots of clicks and engagement on social media). Start by bringing your practice’s personality to life with photos of the team and events. It could be as simple as “Doughnut Friday” in the office or a group photo of everyone dressed up for Halloween. Are you sponsoring a workshop or community event? Take pictures to post to Facebook both during and after the event. Creating fun, engaging social media content should be a staple of your physical therapy marketing plan. Building an online presence, sharing your clinic’s upbeat and active personality and increasing community awareness on Facebook is a simple way to promote your clinic. Practice Promotions offers Done-For-You Social Media Marketing as part of our Ultimate Marketing Plan! Learn more about are plans by ordering visiting PracticePromotions.Net/Engagement .
CREATE CONTENT FOR THE HOLIDAYS
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Every season has its big holidays such as Halloween and Thanksgiving in the fall. Some other fall holidays, causes, and events you can highlight on your social media include:
• Labor Day • Grandparent’s Day • Oktoberfest • Physical Therapy Month • Breast Cancer Awareness Month • Veteran’s Day
SHARE SEASONAL ACTIVITIES + IDEAS
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VIEW SOCIAL MEDIA AS A CONVERSATION
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Think about what you like to read on social media. In addition to articles or blog posts, some people just want simple ideas or inspiration for something fun to do. Try using one day a week to share something fun and not directly related to physical therapy.
Your practice’s social media profiles should have a personality and interact with the online community. Are you sponsoring a local event like a 5K race or community fair? Be sure to follow that event on Facebook and engage with
Upgrade Your Social Media!
Visit PracticePromotions.Net/PES Text 804-655-0488 To Add On Done-For-You Social Media Marketing And Digital Newsletters Today!
“We’ve got your back!”
SIX BENEFITS OF Attending Your Quarterly Call
Have you ever missed a quarterly call with Practice Promotions? We know you’re busy. But attending your quarterly call is CRUCIAL to helping your marketing succeed! Why? Because the most important thing you can do for your marketing is keep in touch with your team! Here are 5 benefits of attending your quarterly call…
On your quarterly call, your marketing team will tell you your annual return-on-investment, or ROI. You’ll feel more confident once you know your ROI!
PLAN YOUR MARKETING FOR THE NEXT QUARTER.
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During your quarterly call, your marketing team will ask you about your goals for the next 90 days. This will help you work TOGETHER to plan your marketing! Is fall coming, and you want to market to fall athletes? Do you want to introduce your new PTs or staff to the community? Or do you want to add speciality topics like pelvic health or dry needling to your Google Ads? Meeting with your marketing team every quarter will force you to think about your clinic goals. But if you don’t attend your quarterly call, we won’t be able to plan ahead with your goals in mind.
UNDERSTAND YOUR NEW PATIENT RESULTS.
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We know that your #1 priority is getting new patients and filling your schedules. That’s our #1 priority, too. On your quarterly call, we’ll go over your number of patient leads coming from your Website, Google Ads PPC, and Digital / Printed Newsletter! If you’ve been filling out your Stat Tracker, your team will be able to calculate what percentage of patient leads turn into paying patients. Again, the #1 reason to show up to your call is to learn if your marketing is bringing in new patients. Don’t just trust your gut feeling. Show up and KNOW for sure.
GET EXPERT ADVICE ON HOW TO IMPROVE YOUR MARKETING.
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MAKE SURE YOUR FRONT DESK IS DOING THEIR JOB.
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You’ve invested a significant amount of money in your Practice Promotions marketing. So why WOULDN’T you attend your marketing meetings? Make use of the marketing advice you’re paying for. Show up, ask some questions, and leave with more knowledge and more confidence.
If your marketing team is reporting 20 new patients calls to your clinic, but you’ve got only 1-2 new patients, the problem isn’t your marketing— it’s your front desk. When you attend your quarterly call, you can make sure there isn’t a big mismatch between the number of calls you’re receiving and the number of new patients on your schedule.
CHECK YOUR CALENDAR FOR YOUR NEXT QUARTERLY CALL
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FEEL CONFIDENT IN YOUR RETURN-ON-INVESTMENT (ROI).
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By now, you should be excited to attend your next quarterly call and get all these benefits! So check your calendar and note the time and date of your next quarterly call. Make a commitment to attend your next quarterly call.
Marketing is an investment. That means that overall, you should be making more money on new patients than you spend on marketing.
DON’T SEE A CALL ON YOUR CALENDAR?
REACH OUT TO YOUR MARKETING TEAM ON BASECAMP! WE WANT TO MEET WITH YOU!
Skeptical About The POWER of Direct Mail? See How These Clinics Saw INCREDIBLE Results!
The end is nigh. Well, the end of YEAR that is! And that means many patients are at their deductibles or even their out-of-pocket max! This is a great opportunity for you to reactivate past patients with little or no cost to them! Choose from over 30 pre-made designs in our 2024 Style Guide , or customize your own! Free Mailing List Cleanup + Custom Addressing Service Postage is 41¢ per piece (USPS rates) Boost Your Fall Patient Volume with Insurance Deductible Postcards
87% Increase in Patients in 30 Days!
Multi-location clinic in Utah sees a record-breaking 265 Patients after single direct mail postcard campaign!
DON’T LET YOUR HEALTH INSURANCE GO TO WASTE! We just want to let you know that your insurance benefits for the 2022 calendar-year may be coming to a close very soon for both PHYSICAL THERAPY AND OCCUPATIONAL THERAPY. If you are CURRENTLY a patient and being treated, there is no need to worry! We are just letting you know that if you’ve taken a break from therapy to save your benefits, or have been putting therapy off altogether, then now is a great time to restart, or get started. If you are not receiving physical or occupational therapy at this time, and are having any pain or dysfunction, weakness, compromised balance, or any other general therapy concerns, please call us to schedule an appointment. We are happy to announce that we have opened a few more locations and are now participating in several new insurance plans. Call us to find out if we participate with yours or if you have any questions regarding your 2022 insurance benefits. We will be happy to answer any and all of your questions.
WWW.REDDYCARE.NET
CALL ONE OF OUR LOCATIONS TODAY!
GREAT NECK (516) 234-0927 FARMINGDALE (516) 234-0937 NORTH SHORE TOWERS (516) 234-0935 WOODBURY (516) 234-0934 DEER PARK (516) 234-0929
BAYSIDE CLINIC (AQUATIC THERAPY) (718) 571-8389 IN-HOME PHYSICAL & OCCUPATIONAL THERAPY (718) 260-6792 OCEANSIDE (516) 726-4945 NEW YORK CITY (332) 267-0106
WWW.REDDYCARE.NET
136 Patient Phone Calls from 1 Postcard!
HERE ARE JUST A FEW OF THE GORGEOUS POSTCARD DESIGNS YOU COULD CHOOSE FROM:
Using variable data printing + call tracking , this multi-location clinic received 136 Patient Leads!
You Wouldn’t Flush Your Money Down the Drain... So why let your insurance benefits go to waste?
WOULD YOU GO TO PHYSICAL THERAPY IF THERE WAS LITTLE TO NO OUT OF POCKET COST? YOU’RE IN LUCK!
APEXPTCLINIC.COM | BRIGHTON: 810.534.7004 | FARMINGTON HILLS: 248.534.4400
Have You Met Your Insurance Deductible This Year? Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered yes, you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or completely covered by your insurance plan. Do you have unused money on your HSA account? Close to having met your insurance deductible for the year? Now is the time to come in for physical therapy! Are you feeling aches & pains? Need to work on your core? Let us help you get a head start going into 2022, before your deductible renews again. Start the new year off right, with Peak Performance Physical Therapy!
Y ou're a S uper M om Stay Ahead of the Game with Pain-Free Living!
Lansing Clinic 7402 Westshire Drive Suite 105 Lansing, MI 48917 Okemos Clinic 2301 West Grand River Ave. Okemos, MI 48864
Dewitt Clinic 13105 Schavey Rd. Dewitt, MI 48820 Mason Clinic 132 S. Cedar St. Mason, MI 48854
YOUR HEALTH MATTERS TO US! • We will be taking temperature of everyone coming in. • COVID-19 screening questions at check-in. • We are following strict sanitary protocols by making sure every surface in our clinic is thoroughly cleaned and wiped down at all times. • We will be taking health protocols very seriously and will be doing our very best to ensure the highest levels of cleanliness and caution at all times.
Arrr, why spend doubloons when ye can hoard ‘em?
Call Today To Schedule Your Appointment!
See our experts for Phenomenal Physical Therapy Services: • General Orthopedics • Pelvic Floor • Pediatrics • And Much More!
Physical Therapy Keeps You Pain-Free for Sports, School, Work and More!
P: (517)-853-6800 F: (517) 853-6801
You may qualify for little to no out of little to no out of pocket cost, if you have already met your deductible!
www.peakperformanceompt.com
Did you know... you could get moving again, at little to no expense, if you’ve met your deductible or have HSA funds available.
29 Reactivated Patients in 30 Days!
If you’ve met your insurance deductible for 2024, your physical therapy costs could be free! DON’T LET YOUR INSURANCE GO TO WASTE!
WE CAN GET YOU ACROSS THE FINISH LINE
This clinic saw 29 past patients return for care from one direct mail postcard!
Have you met your annual deductible this year? If so, you could be robbing yourself of life-changing, health-promoting treatment before the holidays—all for FREE!
Visit our website at www.amberhillpt.com today! It’s easy to schedule your appointment online!
USE YOUR BENEFITS BEFORE THEY’RE GONE. CALL 973.382.7325 TODAY!
START YOUR CAMPAIGN! Visit Our Online Store at PTMarketingStore.com
This is an easy move to REACTIVATE past patients and make Fall 2024 your best fall EVER! Just go to PTMarketingStore.com to order your Insurance Deductible Postcards today, or talk to your Account Manager!
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
PODCAST EPISODE
PODCAST EPISODE
EPISODE 80:
EPISODE 59:
3 Tips to Be An Effective Clinic Marketing Coordinator
Resource Roundup: My Top 10 Business Resources for Clinic Owners
3 Tips to Be An Effective Clinic Marketing Coordinator
Resource Roundup: My Top 10 Business Resources for Clinic Owners
Are you a marketing coordinator who wants to attract new patients and succeed at your job? In this podcast, we’ll talk to former Marketing Coordinator Blake Willis on how to boost doctor referrals, track the metrics that matter, and increase your patient volume.
Do you feel overwhelmed in some areas of your business? I used to feel that way too. Over the past 20 years, I’ve had to LEARN to be a better business owner. Here are my top business resources, which include Good to Great, The One Thing, Traction, and more!
PRODUCT SPOTLIGHT
FREE STUFF!
Download the FREE Social Media Calendar!
Subscription Add-On: Monthly Done-For-You Social Media Posts
Why waste time doing social media yourself when you could get a team of designers and brand marketers to do it for you? Call or text 804-655-0488 to add Done- For-You Social Media Posts to your marketing plan!
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