“We’ve got your back!”
SIX BENEFITS OF Attending Your Quarterly Call
Have you ever missed a quarterly call with Practice Promotions? We know you’re busy. But attending your quarterly call is CRUCIAL to helping your marketing succeed! Why? Because the most important thing you can do for your marketing is keep in touch with your team! Here are 5 benefits of attending your quarterly call…
On your quarterly call, your marketing team will tell you your annual return-on-investment, or ROI. You’ll feel more confident once you know your ROI!
PLAN YOUR MARKETING FOR THE NEXT QUARTER.
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During your quarterly call, your marketing team will ask you about your goals for the next 90 days. This will help you work TOGETHER to plan your marketing! Is fall coming, and you want to market to fall athletes? Do you want to introduce your new PTs or staff to the community? Or do you want to add speciality topics like pelvic health or dry needling to your Google Ads? Meeting with your marketing team every quarter will force you to think about your clinic goals. But if you don’t attend your quarterly call, we won’t be able to plan ahead with your goals in mind.
UNDERSTAND YOUR NEW PATIENT RESULTS.
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We know that your #1 priority is getting new patients and filling your schedules. That’s our #1 priority, too. On your quarterly call, we’ll go over your number of patient leads coming from your Website, Google Ads PPC, and Digital / Printed Newsletter! If you’ve been filling out your Stat Tracker, your team will be able to calculate what percentage of patient leads turn into paying patients. Again, the #1 reason to show up to your call is to learn if your marketing is bringing in new patients. Don’t just trust your gut feeling. Show up and KNOW for sure.
GET EXPERT ADVICE ON HOW TO IMPROVE YOUR MARKETING.
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MAKE SURE YOUR FRONT DESK IS DOING THEIR JOB.
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You’ve invested a significant amount of money in your Practice Promotions marketing. So why WOULDN’T you attend your marketing meetings? Make use of the marketing advice you’re paying for. Show up, ask some questions, and leave with more knowledge and more confidence.
If your marketing team is reporting 20 new patients calls to your clinic, but you’ve got only 1-2 new patients, the problem isn’t your marketing— it’s your front desk. When you attend your quarterly call, you can make sure there isn’t a big mismatch between the number of calls you’re receiving and the number of new patients on your schedule.
CHECK YOUR CALENDAR FOR YOUR NEXT QUARTERLY CALL
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FEEL CONFIDENT IN YOUR RETURN-ON-INVESTMENT (ROI).
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By now, you should be excited to attend your next quarterly call and get all these benefits! So check your calendar and note the time and date of your next quarterly call. Make a commitment to attend your next quarterly call.
Marketing is an investment. That means that overall, you should be making more money on new patients than you spend on marketing.
DON’T SEE A CALL ON YOUR CALENDAR?
REACH OUT TO YOUR MARKETING TEAM ON BASECAMP! WE WANT TO MEET WITH YOU!
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