Hospitals and corporate entities acquired 20,900 physician practices from 2019 to the end of 2020. Are you at risk of losing ownership of your clinic? Private practices are under threat. But you don’t have to be a victim to big hospital systems.
PRACTICE MARKETING NEWSLETTER
SEPTEMBER 2024
You Have The Power To Fight Back!
• Control and predict your flow of new patients
Hospitals and corporate entities acquired 20,900 physician practices from 2019 to the end of 2020.
For the past 14 years, Practice Promotions has helped private medical practices market direct- to-consumer. Our Ultimate Patient Acquisition Strategy helps practices get found online, convert website visitors to paying patients, and get past patients back in for care. You don’t have to rely on doctor referrals. And you certainly don’t have to lose ownership of your practice. It’s time to take action! Schedule a demo of our powerful marketing services today. Learn how hundreds of medical practices like yours are surviving and even thriving, despite the threat of hospitals.
Are you at risk of losing ownership of your clinic?
Private practices are under threat. But you don’t have to be a victim to big hospital systems.
THE SOLUTION: MARKET YOUR PRACTICE DIRECT-TO-CONSUMER When you market your practice direct-to-consumer, your practice can still survive and thrive without doctor referrals. By marketing direct-to-consumer, you can… • Reduce your reliance on doctor referrals (who may be bound to a hospital) • Communicate to patients why your practice has superior quality of care vs. a hospital
SCAN THE CODE To Claim Your Free Sample Kit, or Call 844-928-0154 To Talk To An Expert About The ULTIMATE PATIENT ACQUISITION STRATEGY!
5 Fall Social
Media Ideas For Your Clinic
Social media marketing is more than just a way to get new patients. It can help your practice build awareness and educate potential patients about PT and Chiro and how it can help them heal and resume an active lifestyle. As we embrace the coming fall season, implement these 5 social media tips to connect with your audience and utilize the fall season to the fullest.
that event on Facebook and engage with their posts. Do you treat a lot of patients from the local high school sports team? Wish them “Good Luck” on that night’s game or conference through a short post or status update.
not directly related to physical therapy. You could post about pumpkin painting ideas, local apple picking spots, healthy snacks etc. 5 POST FUN PICTURES OF PRACTICE EVENTS A picture is worth 1000 words (and lots of clicks and engagement on social media). Start by bringing your practice’s personality to life with photos of the team and events. It could be as simple as “Doughnut Friday” in the office or a group photo of everyone dressed up for Halloween. Are you sponsoring a workshop or community event? Take pictures to post to Facebook both during and after the event. Creating fun, engaging social media content should be a staple of your physical therapy marketing plan. Building an online presence, sharing your clinic’s upbeat and active personality and increasing community awareness on Facebook is a simple way to promote your clinic. Practice Promotions offers Done-For- You Social Media Marketing as part of our Ultimate Marketing Plan! Learn more about are plans by ordering a Practice Marketing Kit!
CREATE CONTENT FOR THE HOLIDAYS
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Every season has its big holidays such as Halloween and Thanksgiving in the fall. Some other fall holidays, causes, and events you can highlight on your social media include:
1 CONNECT SEASONAL ACTIVITIES TO YOUR PRACTICE Social media content needs to be
• Labor Day • Grandparent’s Day • Oktoberfest • Physical Therapy Month • Breast Cancer Awareness Month • Veteran’s Day
relevant and current to appeal to users as they scroll through their newsfeeds. Share preventative tips, home exercises, and articles on how PT or Chiro can improve performance and recovery times for fall sports and activities like football and soccer. Also, be sure to have visually engaging images that capture the core of your content.
SHARE SEASONAL ACTIVITIES + IDEAS
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VIEW SOCIAL MEDIA AS A CONVERSATION
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Think about what you like to read on social media. In addition to articles or blog posts, some people just want simple ideas or inspiration for something fun to do. Try using one day a week to share something fun and
Your practice’s social media profiles should have a personality and interact with the online community. Are you sponsoring a local event like a 5K race or community fair? Be sure to follow
SCAN THE CODE To Claim Your Free Sample Kit, or Call 844-928-0154 To Talk To An Expert About The ULTIMATE PATIENT ACQUISITION STRATEGY!
The ULTIMATE P Acquisition Str
NEW PATIENTS
START HERE Keeping your clinic full boils down to focusing on 2 areas: New Patients and Past Patients. A portion of your strategy, time, and budget should be allocated to each of these two areas.
PAST PATIENTS
Patient rategy TM
Developed by CEO Neil Trickett, PT, an expert with over 20 years of experience in successful clinic marketing, this patient-focused marketing plan stands as a proven strategy for patient acquisition. Unlike other approaches based on what should work, this funnel is grounded in real success stories from a multitude of different types of clinics. By employing the Ultimate Patient Acquisition Strategy, you tap into a method that has consistently delivered results for hundreds of clinics and equips you with the tools to shape the optimal patient experience. A Proven Strategy.
The Big Picture Strategy:
FIRST, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
CLINIC RESULTS: Single Location PT Clinic Sees Stellar Results in just 30 Days! REAL RESULTS
61 NEW PATIENTS
NEXT use paid ads to supercharge the amount of people finding you online and increase how many local listings you appear on with Local SEO.
40 REACTIVATED PATIENTS
898 PATIENT VISITS
ONCE people find you, connect with their problem and build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments.
REAL RESULTS
63% Increase in New Patients under the Ultimate System!
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Multi-location practice reaches their highest new patient volume ever in one month with Google Ads.
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THEN, when people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely.
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REAL RESULTS
DEVELOP loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients who are happy with their care. FINALLY, use newsletters, email campaigns, and social marketing tools to encourage past patients to refer others and return for future care.
4,533 Patient Visits in Their First 6 Months of the Ultimate System
Single location PT clinic succeeds with the help of condition-specific Google Ads and Newsletter Systems.
CLAIM YOUR FREE
PRACTICE MARKETING KIT
Are you a Private Practice looking for a better way to: Create an Annual Marketing Plan + achieve it without spending hours every week marketing Attract More New Patients + Phone Calls Online And Regain Control of Your Marketing Results? ... Then this kit is designed for you!
LOOKING TO ATTRACT MORE NEW PATIENTS ONLINE? SCAN THE CODE to Claim Your FREE Practice Marketing Kit or Visit Our Website at PracticePromotions.Net/Kit To Order Yours Today!
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