5 Fall Social
Media Ideas For Your Clinic
Social media marketing is more than just a way to get new patients. It can help your practice build awareness and educate potential patients about PT and Chiro and how it can help them heal and resume an active lifestyle. As we embrace the coming fall season, implement these 5 social media tips to connect with your audience and utilize the fall season to the fullest.
that event on Facebook and engage with their posts. Do you treat a lot of patients from the local high school sports team? Wish them “Good Luck” on that night’s game or conference through a short post or status update.
not directly related to physical therapy. You could post about pumpkin painting ideas, local apple picking spots, healthy snacks etc. 5 POST FUN PICTURES OF PRACTICE EVENTS A picture is worth 1000 words (and lots of clicks and engagement on social media). Start by bringing your practice’s personality to life with photos of the team and events. It could be as simple as “Doughnut Friday” in the office or a group photo of everyone dressed up for Halloween. Are you sponsoring a workshop or community event? Take pictures to post to Facebook both during and after the event. Creating fun, engaging social media content should be a staple of your physical therapy marketing plan. Building an online presence, sharing your clinic’s upbeat and active personality and increasing community awareness on Facebook is a simple way to promote your clinic. Practice Promotions offers Done-For- You Social Media Marketing as part of our Ultimate Marketing Plan! Learn more about are plans by ordering a Practice Marketing Kit!
CREATE CONTENT FOR THE HOLIDAYS
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Every season has its big holidays such as Halloween and Thanksgiving in the fall. Some other fall holidays, causes, and events you can highlight on your social media include:
1 CONNECT SEASONAL ACTIVITIES TO YOUR PRACTICE Social media content needs to be
• Labor Day • Grandparent’s Day • Oktoberfest • Physical Therapy Month • Breast Cancer Awareness Month • Veteran’s Day
relevant and current to appeal to users as they scroll through their newsfeeds. Share preventative tips, home exercises, and articles on how PT or Chiro can improve performance and recovery times for fall sports and activities like football and soccer. Also, be sure to have visually engaging images that capture the core of your content.
SHARE SEASONAL ACTIVITIES + IDEAS
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VIEW SOCIAL MEDIA AS A CONVERSATION
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Think about what you like to read on social media. In addition to articles or blog posts, some people just want simple ideas or inspiration for something fun to do. Try using one day a week to share something fun and
Your practice’s social media profiles should have a personality and interact with the online community. Are you sponsoring a local event like a 5K race or community fair? Be sure to follow
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