Patient rategy TM
Developed by CEO Neil Trickett, PT, an expert with over 20 years of experience in successful clinic marketing, this patient-focused marketing plan stands as a proven strategy for patient acquisition. Unlike other approaches based on what should work, this funnel is grounded in real success stories from a multitude of different types of clinics. By employing the Ultimate Patient Acquisition Strategy, you tap into a method that has consistently delivered results for hundreds of clinics and equips you with the tools to shape the optimal patient experience. A Proven Strategy.
The Big Picture Strategy:
FIRST, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
CLINIC RESULTS: Single Location PT Clinic Sees Stellar Results in just 30 Days! REAL RESULTS
61 NEW PATIENTS
NEXT use paid ads to supercharge the amount of people finding you online and increase how many local listings you appear on with Local SEO.
40 REACTIVATED PATIENTS
898 PATIENT VISITS
ONCE people find you, connect with their problem and build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments.
REAL RESULTS
63% Increase in New Patients under the Ultimate System!
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Multi-location practice reaches their highest new patient volume ever in one month with Google Ads.
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THEN, when people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely.
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REAL RESULTS
DEVELOP loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients who are happy with their care. FINALLY, use newsletters, email campaigns, and social marketing tools to encourage past patients to refer others and return for future care.
4,533 Patient Visits in Their First 6 Months of the Ultimate System
Single location PT clinic succeeds with the help of condition-specific Google Ads and Newsletter Systems.
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