Heartland Investment Partners - September 2024

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STARS & STRIPES

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FROM SOLO OPERATOR TO TEAM LEADER How Hiring Employees Changed My Business for the Better

Labor Day always gets me reflecting on my journey as a business owner, especially my transformation from someone who thought he was too smart to hire employees to leading a team of 30 fantastic people today. A little over 10 years ago, if you had told me I would have this many employees, I would have laughed and proudly explained why subcontractors were the way to go. Well, guess what? I was way off! Back then, I was the guy who boasted about not having employees. I handled most of the work through subcontractors, thinking I had found the secret to a smooth, hassle-free business model. I even enjoyed bragging about it on conference calls with other business owners, convinced I had everything figured out. No employees meant no headaches, right? Around 2013, things started to change. The quality of property and tenant care began to decline, and I had to face the hard truth: I wasn’t as smart as I thought I was. The subcontractor model had its limits, and I realized I needed a dedicated team to provide the level of care and attention our properties and tenants deserved. It was a humbling moment but also a turning point. So, I made the leap and started hiring. First, a property manager and maintenance staff. Then, more roles followed as the benefits of having a dedicated team became apparent. Fast-forward

to today, and I couldn’t be happier with the decision. Instead of managing everything myself or relying on subcontractors, I now have 30 team members who are committed to our mission of leading in multifamily housing, both in management and investment. What surprised me the most wasn’t just the improved property and tenant care but the fulfillment I get from employing these 30 individuals. It feels incredible to know that I’m offering them jobs that support their families and help them grow professionally. There’s a great sense of satisfaction in seeing my team passionate about their work and knowing they can depend on me as their employer, just as I depend on them to keep our operations running smoothly. Sure, I had my fears. I pictured endless drama and conflicts, thinking that managing employees would be a nightmare. But the reality has been far from that. Yes, there are challenges, but nothing like the worst-case scenarios I imagined. In fact, the synergy within our team has been phenomenal. They bring fresh ideas, enthusiasm, and dedication that have elevated our business to new heights. One of the best parts of this journey has been seeing the organic development of our company culture. It’s not just about me anymore; it’s about them. We’ve built a supportive environment where everyone feels valued and motivated. And

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this culture has become a cornerstone of our success, something I’m incredibly proud of.

As we look to the future, I’m excited about continuing to grow and expand our team. We have a great thing going, and I want to keep building on it. More team members mean more opportunities to improve our services and make a positive impact in our industry. So, this Labor Day, I’m celebrating the amazing journey from a subcontractor-reliant business owner to a proud employer of 30 dedicated individuals. Here’s to many more years of growth, fulfillment, and teamwork! –Darin Garman

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IS TOM BRADY READY TO (LITERALLY) CALL THE SHOTS? The GOAT Makes His FOX Debut!

Nearly two years after signing a 10-year deal with Fox Sports, Tom Brady’s debut as an on-air announcer is officially in the books. The seven- time Super Bowl champion was on the broadcast desk for the Week 1 match-up between the Dallas Cowboys and Cleveland Browns on Sept. 8. After a college career with the University of Michigan Wolverines, Brady was a sixth-round pick, the 199th player chosen, in the 2000 NFL Draft. Talent evaluators found him unimpressive, and many sports analysts were uncertain about his future in the league — plus the Patriots already had two other quarterbacks. In the decades since, many have called this decision a stroke of luck that changed the course of professional football history, but others attribute it to the foresight and strategic planning skills of the team’s leadership. Coach Bill Belichick

saw what others didn’t during that fateful draft — Brady’s potential. This decision proved to be a pivotal moment for both the team and the player.

17 NFL records, including nearly every major record for quarterbacks, Brady is currently an all-time leader in multiple areas, including passing yards, attempts, and touchdown passes. He led the Patriots to six Super Bowl wins in 20 seasons before transferring to the Tampa Bay Buccaneers for three more years and another championship ring. Brady’s transition from the gridiron to the broadcast booth marks a significant milestone for his career. His Fox contract pays out $375 million over a decade. By contrast, his 23-year tenure with the NFL netted him around $333 million. This industry-leading deal at nearly $38 million per year earns Brady the title of the highest-paid sports broadcaster ever — just a bit more than sports commentator Jim Rome’s $30 million per year at CBS. Tune in to NFL games all season long to see how the GOAT does behind the mic!

Whatever the case, Brady has earned his spot in the New England Patriots Hall of Fame. Holding

HOW OFTEN DO GREAT PROPERTIES REALLY COME UP FOR SALE?

I just got done with a phone conference call with my private partners, and a question came up that was a really good one: “How often can I expect good projects we can invest in to become available?” And this is a great question. How often DO good properties come up for sale or can be purchased? Is there a number you can put on this per week or per month? First, let me tell you that, like anything else, everyone would be doing it if it was that easy. In other words, one of the big reasons why people get frustrated and quit on their investment property goals is because there are not enough good projects coming up often enough. In other words:

done and properties purchased. There is a lot more strategy that goes on other than, “How much property can we buy this quarter or this year?” That reminds me: A big red flag is someone who continues to sell you property after property every month or even more often. Great deals just do not exist every three weeks. That does not happen. So, once the dust settles, you are basically left with an average of one or two deals per quarter that you might be able to invest in and profit from. I know that I could go three months and not have a single property cross my desk that will work. Then, in three weeks, I will have three or four all at once. That is just the way it goes. What happens most of the time is that I will be working on a property that looks like it is going to work and spending all sorts of time and energy on it, and then out of left field, one will come up that is even better. This happens a lot, too, but again, it does not happen often.

But let’s come full circle here. How often can you expect “good enough” properties to come up? I’d be very happy if we had one per quarter on average. This is pretty good. Even though this is not as large of a number as one would expect, always remember: It just takes one good one!

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97% of the properties I look at will NOT work Out of the 3% that do … I find 50% of those will not work out either.

I spend a lot of time looking at properties that, at the end of the day, will not work. I am not in the business of buying just for the sake of getting deals

–Darin

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Iowa’s Wi Challeng

Iowa isn’t just about picturesque cornfields and friendly communities. It’s also home to some of the most outrageous (and delicious) eating challenges you’ll ever encounter. If you’ve got a hearty appetite and a love for adventure, these food challenges are calling your name. Here are some of the craziest eating challenges around Iowa that are sure to test your limits. THE ADAM EMMENECKER CHALLENGE AT JETHRO’S BBQ Head to Jethro’s BBQ in Des Moines for the Adam Emmenecker Challenge. Named after former Drake University basketball star, this challenge is not for the faint of heart. You have just 15 minutes to devour a monstrous four- pound sandwich that includes a spicy pickle bun, a pork tenderloin, Buffalo chicken tenders, white cheddar sauce, fried cheese cubes, brisket, smoked bacon, and a cheeseburger. Oh, and don’t forget the pound of waffle fries on the side. If you succeed, you’ll earn a T-shirt, a spot on the Wall of Fame, and the meal is on the house. Adam Richman from “Man vs Food” couldn’t do it — can you? THE TRIPLE DOUBLE AT BRICK CITY GRILL In Ames, you can take on the Triple Double Challenge at Brick City Grill, home of the “2014 Best Burger in Iowa.” This challenge consists of six beef patties, 12 pieces of cheese, 12 pieces of bacon, a toasted brioche bun, and a double order of fries. You have 30 minutes to polish off this behemoth. Succeed, and you get a T-shirt and recognition on their website. Fail, and you’ll pay $29.99 for the privilege of trying. THE LAKE MONSTER SANDWICH AT PAPA’S PIZZERIA Next up is the Lake Monster Sandwich at Papa’s Pizzeria in Polk City. This challenge involves finishing a sandwich with a small thin Meatza pizza, a 10-ounce tenderloin, four chicken strips, a 3/4-pound bacon cheeseburger, mac n’ cheese sauce, lettuce, a bun, and 12 ounces of onion rings. You have 20 minutes to complete it. Win, and you’ll get a T-shirt, your photo on the Wall of Fame, and your meal cost waived. The challenge costs $30.99 if you can’t conquer the beast! So, are you ready to test your gastronomic limits? Whether you succeed or not, these extreme eating challenges are a fun way to experience Iowa’s vibrant food scene. Grab a friend for support (or to cheer you on), and dive into these deliciously daunting meals.

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100+ UNIT APARTMENT PROPERTY CLOSED

168 UNITS CLOSED

MY MANAGEMENT TEAM Should We Be Managing YOUR Property? Contact Darin For More Information.

CONTACT DARIN TODAY AT 319-350-5378 FOR MORE INFORMATION ON THESE INVESTMENTS!

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HEARTLAND INVESTMENT COMPANIES

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

Darin Garman: Heartland’s Most Trusted Multi-Family Investment & Property Management Advisor 2505 Silver Oak Trail Marion, IA 52302 DarinGarman.com 319-350-5378

INSIDE Page 1

The Unexpected Fulfillment of Hiring and Growing a Team Page 2 Can Tom Brady Excel in the Booth? How Often Do Great Properties REALLY Come up for Sale? Page 3 Chow Down on Iowa’s Craziest Eating Challenges Apartment Investment Success Page 4 Beyond Big Ben and Buckingham Palace

FROM TEA TO TOMBS

EXPLORE LONDON’S QUIRKY CORNERS

Big Ben’s massive clock face, London Bridge’s walkway, and Buckingham Palace — London is known worldwide for its many historic landmarks. But tucked into all its layers of culture are truly unusual and lesser-known attractions to explore. So, brush up on your Monty Python, pack an umbrella for London’s rainy days, and set a course for the most unique experiences England’s capital has to offer. TWININGS TEA SHOP A trip to London wouldn’t be complete without tea time, and there’s no better place to explore the city’s historic love affair with this aromatic beverage than Twinings Tea Shop. Opened in 1706, the shop quickly became known for having the finest teas around and continues to serve tasty cups. Twinings has been the official tea supplier to the royal family since 1837, and its original logo remains on the building. HIGHGATE CEMETERY If you want to see the city’s spookier side, the Highgate Cemetery is one of the most impressive of London’s “Magnificent Seven” park cemeteries. The

Victorian Gothic-style tombs and buildings were built in 1839, and it has a history of vampires, too! Multiple Hammer horror films were shot there in the 1970s, and two magicians famously challenged each other to find and kill a vampire there around the same time. Neither was successful, but it remains a popular site for lovers of the paranormal and the occult. THE FIRST PUBLIC DRINKING FOUNTAIN London is home to perhaps the most fascinating water fountain in the world. This simple granite basin, built in 1859 and adorned with the words “Replace the cup,” was the first public water fountain. Before then, water was precious, monopolized by water companies, rare to come by, and undrinkable. As people pushed for public access to water, a philanthropist named Samuel Gurney created this fountain, attached to the gates of the St. Sepulchre- without-Newgate Church on Holborn Hill. It became an instant hit. An estimated 7,000 people would stop for a drink daily when it first hit the scene.

The city has many hidden treasures, whether you hope to catch a vampire in one of London’s historic cemeteries or sip on a culturally esteemed drink.

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ATTENTION APARTMENT OWNERS AND INVESTORS!!

Hundreds of thousands of apartment property owners are now upside down with their properties. Their de- pendence in interest rates staying low AND being able to raise rents 20% per year has made them vulnerable and we are already starting to see hundreds of millions of dollars of apartments going into foreclosure. I PREDICT IT WILL BE INTO THE BILLIONS BY THE TIME IT IS ALL DONE! Now is the time to take advantage of the coming storm of foreclosures in multi-family but what is the right approach?

THE FORECLOSURE WAVE IS STARTING!

The Apartment Investors Guide To Profiting From The Coming Wave of Billions In Apartment Property Foreclosures Is Here!

How To Make More In The Next 9 Months Than Most Will In The Next 9 Years!

HOW TO GET IMMEDIATE ACCESS TO BUYING BILLIONS OF DOLLARS IN APARTMENTS AT A DISCOUNT WITHIN THE NEXT 9 MONTHS! By Darin R. Garman Get it here now: www.daringarman.com

The 9 Month Investment! How To Make More From Apartments In The Next 9 Months Than Most Will In Make In 9 Years! Get it now! www.daringarman.com Newly Updated For The Coming 2025 Storm!

Phone: 319-350-5378 Fax: 319-774-2611 Email: darin@heartlandinvestmentpartners.com

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