Personnel Announcement | 23
Retai l Market ing
Dana Shreeve Senior Field Marketing Manager
Just in Newgaard Corporate Execut ive Chef Justin has been an executive chef at 550-bed facility, director of 3.5 million manged volume account and for the past three years was a Regional Executive Chef helping support 17 accounts across five states. In his new role, he is working in the O’Brien Division supporting Kurt Resener and Dan Zellner focusing on accounts in Missouri, Kansas, Arkansas, Illinois, Mississippi, and Tennessee. He wouldn’t be able to do the job he does without the support of his wife, Krista, and their daughter, Quinn. They enjoy experimenting and having fun with food and are a self- proclaimed “foodie family” so when they’re not in their kitchen they’re out trying new restaurants, exploring farmers markets and taking in as many Royals games as they can!
Heather Vaughn-Fracyon Field Marketing Manager In her role, Heather reports to Dana Shreeve, Senior Field Marketing Manager. She supports Project Managers in opening new units and in completing renovations of existing units by ensuring that units are opened in accordance with predetermined timelines. She also implements marketing and merchandising programs and initiatives consistent with Morrison marketing, retail plans and provides leadership and guidance for field operations to ensure existing retail locations are operating to the standards set by Retail Marketing. She provides regional support by developing positive working relationships with RDOs, RVPs, and CECs; increases Retail Unit participation through completions of Retail Certification, and supports the development and implementation of culinary and marketing for all retail operations. Heather currently lives in Sterling, VA. She is a classically trained ballerina and a certified Zumba instructor. Dana joined the Morrison family in the fall of 2011. She has extensive experience in both retail operations and marketing. In her current role, she reports to Larry Tansky. Dana leads the field marketing team as they develop and implement marketing and visual merchandising design to ensure a consistent brand image across our diverse portfolio. She also provides leadership and guidance for field operations to ensure that existing and new retail locations are operating to the standards set by retail marketing. This includes on-site support of retail openings and retail training initiatives. Dana currently resides in Kansas City, MOballerina and a certified Zumba instructor.
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